20 min
Why Is UGC Vital in Modern Shopping w/ Liz Griffin (BazaarVoice) The Influence Factor by The Influencer Marketing Factory
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- Marketing
In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers.
Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements, thereby simplifying the consumer journey to purchase. Additionally, she underscores the profound impact of UGC, particularly through the utilization of images and videos for authentic product evaluations.
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🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:02) - Liz's mission, accomplishments, and purpose
(05:23) - Converting browsers to loyal brand buyers
(11:22) - The importance of user-generated content (UGC)
(13:50) - The shopping journey and the role of UGC
(14:45) - Acquiring content on a large scale
(17:05) - Key metrics and strategies for influencer marketing and social media
Check out some of our previous episodes:
Trends at META w/ Jackie Pimentel
Scaling Miss Excel w/ Kat Norton
What is the Future of Social Media w/ Coco Mocoe
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBe
In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers.
Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements, thereby simplifying the consumer journey to purchase. Additionally, she underscores the profound impact of UGC, particularly through the utilization of images and videos for authentic product evaluations.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:02) - Liz's mission, accomplishments, and purpose
(05:23) - Converting browsers to loyal brand buyers
(11:22) - The importance of user-generated content (UGC)
(13:50) - The shopping journey and the role of UGC
(14:45) - Acquiring content on a large scale
(17:05) - Key metrics and strategies for influencer marketing and social media
Check out some of our previous episodes:
Trends at META w/ Jackie Pimentel
Scaling Miss Excel w/ Kat Norton
What is the Future of Social Media w/ Coco Mocoe
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBe
20 min