54 min
Why It’s Essential Marketers Think Smaller When It Comes to Creativity with Jay Acunzo Tech Qualified
-
- Marketing
As a marketer and a creator, you know creativity is essential in this industry. But what you might not know: You could be thinking about creativity all wrong.
Now, that sounds a little oxymoronic. Isn’t creativity all about not having boundaries? Thinking big? Creating that “wow, genius” viral moment?
Jay Acunzo begs to differ.
The award-winning podcast host, global keynote speaker, and author firmly believes creativity is less about coming up with sporadic, disruptive ideas and is instead something that should occur consistently on a more micro level. Spoiler: Putting processes in place to help you harness your creativity is key.
Jay has worked for some major tech companies, including Google and Hubspot, and he’s had a hand in helping grow startups, like Dailybreak Media and Boston Content. Now he’s doing his own thing at Marketing Showrunners, where he helps marketers from brands like Red Bull, BBC, Adobe and The New York Times best serve their audiences.
On a recent episode of Tech Qualified, Jay explains how he’s rethinking creativity — plus the essential role creativity plays in marketing.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.
As a marketer and a creator, you know creativity is essential in this industry. But what you might not know: You could be thinking about creativity all wrong.
Now, that sounds a little oxymoronic. Isn’t creativity all about not having boundaries? Thinking big? Creating that “wow, genius” viral moment?
Jay Acunzo begs to differ.
The award-winning podcast host, global keynote speaker, and author firmly believes creativity is less about coming up with sporadic, disruptive ideas and is instead something that should occur consistently on a more micro level. Spoiler: Putting processes in place to help you harness your creativity is key.
Jay has worked for some major tech companies, including Google and Hubspot, and he’s had a hand in helping grow startups, like Dailybreak Media and Boston Content. Now he’s doing his own thing at Marketing Showrunners, where he helps marketers from brands like Red Bull, BBC, Adobe and The New York Times best serve their audiences.
On a recent episode of Tech Qualified, Jay explains how he’s rethinking creativity — plus the essential role creativity plays in marketing.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.
54 min