37 min
Why Most Marketing Agencies Don’t Drink Their Own Kool-Aid | Chris Roche Mastering B2B Marketing
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- Business
Many marketing agencies talk about what you are not doing and what you need to be doing. Not a lot of them practice what they preach. Why is that?
In this episode, Jesus brings on Chris Roche who is the CEO and Founder of Catalyst Consulting - a revenue and pipeline growth-focused marketing agency.
Roche began his entrepreneurial journey after college, launching a SaaS company to help facilitate the research and communication from high school athletes to college coaches/recruiters. After scaling that company to a successful exit, Roche headed up marketing and sales for Iron Forge - a custom software development shop, scaling their revenues from $250,000 to $3,000,000 in annual sales.
Roche founded Catalyst 12 months ago with the simple goal of taking his unique sales/marketing skill set and working with a small group of B2B SaaS companies.
Many marketing agencies talk about what you are not doing and what you need to be doing. Not a lot of them practice what they preach. Why is that?
In this episode, Jesus brings on Chris Roche who is the CEO and Founder of Catalyst Consulting - a revenue and pipeline growth-focused marketing agency.
Roche began his entrepreneurial journey after college, launching a SaaS company to help facilitate the research and communication from high school athletes to college coaches/recruiters. After scaling that company to a successful exit, Roche headed up marketing and sales for Iron Forge - a custom software development shop, scaling their revenues from $250,000 to $3,000,000 in annual sales.
Roche founded Catalyst 12 months ago with the simple goal of taking his unique sales/marketing skill set and working with a small group of B2B SaaS companies.
37 min