Why 'Non-Food' Franchise is so Popular with Jon Ostenson The Author Your Brand Show

In this episode of the Author Brands Show, Doug Crowe interviews John Ostenson, the CEO of FranBridge Consulting and bestselling author of non-food franchising. They discuss the advantages of franchising over buying an existing business, the key factors to consider when choosing a non-food franchise, and the importance of a strong leadership team. John also shares his favorite non-food franchise opportunities and offers advice for those interested in franchising.
 
Key Takeaways
Franchising is a safer and better path for entrepreneurs looking to get into business ownership compared to buying an existing business.
When choosing a non-food franchise, it is important to consider the financial model, competitive advantages, and the experience and support provided by the leadership team.
Non-food franchises in industries like home and property services, health and wellness, and those catering to needs-based markets can offer higher margins and recession resilience.
Investing in a franchise with an investor model, where the franchisor runs the business for you, can be a more passive and turnkey option.
Due diligence is crucial when considering franchising, and it is recommended to read books and seek advice from experts to make informed decisions.
Grab a copy of Jon's "Non-Food Franchising: The Better Path to Business Ownership" book at https://a.co/d/5loiD34