Why Our Brains Won't Let Us Niche Down Branding Momentum with Veronica Di Polo

There is this misconception or fear that if we niche down we’re losing market share.

I have news for you. 

I bet you’ve heard the saying “the riches are in the niches”

Or maybe this one

“When you speak to everyone you’re talking to no one”

And there is a very logical explanation for that. 

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