Why Podcast Networks Should Lead Your B2B Marketing Strategy

How can building a podcast network act as the backbone of business development, instead of simply a content play or an ad-driven venture? This episode takes an inside look at designing a podcast network that functions as a strategic connector, breaking down organizational barriers and fueling collaboration. Guest Todd Eury shares how this approach can reshape both network operations and industry relationships.

Todd Eury spent years in telecom before moving into pharmacy tech and, in 2008, starting what would become a 40+-show network now at the center of pharmacy industry communications, the Pharmacy Podcast Network. Drawing on nearly two decades of operating a highly specialized network, Todd Eury brings a grounded, inside view you won’t hear from “big media” podcast network executives.

Listen for:

6:49 Podcast collaboration challenges

12:12 The rise of podcast accessibility

20:50 Podcasting should not stand alone

29:25 Leveraging pharmacy expertise and trends

35:00 Choosing the Right Podcast Network

42:37 Building a Podcast Network

52:40 Podcast Network platform

01:03:24 The network effect in podcasting

CONNECT WITH GUEST: TODD EURY, RXPODFATHER, PHARMACY PODCAST NETWORK

Website | LinkedIn | Instagram

Podcast rec: The Curbsiders

Book rec: Healing the Sick Care System: Why People Matter

CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM

Website | LinkedIn

Greg’s book rec: Return on Courage by Ryan Berman

Systems, Sponsors, and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow

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