35 min
Why Private Label in Rural Indonesia is a Whole New Ballgame and How to Win It with Aplikasi Super Head of Business Development Gisella Tjoanda and Head of Innovation Strategy Nadira Zahiruddin (#112) On Call with Insignia Ventures
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- Business
A masterclass on launching private label brands in rural Indonesia. Hardwon lessons on finding product-market fit in East Java. Stories on thriving as leaders in charge of growth and profitability for rural Indonesia’s leading social commerce platform. Welcoming you back to Season 5 of On Call with Insignia with two women in tech shaping the way everyday goods reach Indonesians, from rice to cosmetics: Aplikasi Super’s Nadira Zahiruddin, Head of Innovation Strategy, and Gisella Tjoanda, Head of Business Development. Check out open roles with Super on LinkedIn!
Join our call!
Timestamps
(01:18) Adjusting to the (Super) fast pace of a growth stage startup from consulting and banking;
(04:15) What BD has to do with expanding inorganic revenue growth and Innovation Strategy with paving the way to profitability;
(06:20) A Masterclass on Launching Private Label in Rural Indonesia (Thought Process, Learnings, and Misconceptions);
(13:26) Demands of Rural Indonesia’s Complexity (Localization and Product Customizations);
(19:37) Creating Impact (Defining Success) and Being Impacted (Un-Learnings);
(24:49) #MinuteMasterclass: Finding PMF and Monetizing in Rural Indonesia;
(29:43) #RapidFireRound;
About our guests
After graduating from Babson College, Nadira Zahiruddin started her career at BCG, then continued to lead the CEO Office and BD team at a Series A startup prior to joining Super. She has also been exposed to the FMCG industry through her family business since she was young. After looking at Super’s mission and success story in the industry, she knew she wanted to join and make a meaningful impact in growing the business.
Gisella Tjoanda graduated from Kelley School of Business in 2016. She then worked at Youtube and Whatsapp in Silicon Valley before going back to Indonesia for good. She continued her career at Citibank through the management associate program before joining Super. She is currently the head of BD at Super, and she's very excited to make a significant contribution to the company in growing the business and making a positive impact on society, especially in East Indonesia.
Music:
Neo Soul Hip Hop by Infraction
Trash Taste Background Music (Extended)
The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.
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Send in a voice message: https://podcasters.spotify.com/pod/show/oncallinsignia/message
A masterclass on launching private label brands in rural Indonesia. Hardwon lessons on finding product-market fit in East Java. Stories on thriving as leaders in charge of growth and profitability for rural Indonesia’s leading social commerce platform. Welcoming you back to Season 5 of On Call with Insignia with two women in tech shaping the way everyday goods reach Indonesians, from rice to cosmetics: Aplikasi Super’s Nadira Zahiruddin, Head of Innovation Strategy, and Gisella Tjoanda, Head of Business Development. Check out open roles with Super on LinkedIn!
Join our call!
Timestamps
(01:18) Adjusting to the (Super) fast pace of a growth stage startup from consulting and banking;
(04:15) What BD has to do with expanding inorganic revenue growth and Innovation Strategy with paving the way to profitability;
(06:20) A Masterclass on Launching Private Label in Rural Indonesia (Thought Process, Learnings, and Misconceptions);
(13:26) Demands of Rural Indonesia’s Complexity (Localization and Product Customizations);
(19:37) Creating Impact (Defining Success) and Being Impacted (Un-Learnings);
(24:49) #MinuteMasterclass: Finding PMF and Monetizing in Rural Indonesia;
(29:43) #RapidFireRound;
About our guests
After graduating from Babson College, Nadira Zahiruddin started her career at BCG, then continued to lead the CEO Office and BD team at a Series A startup prior to joining Super. She has also been exposed to the FMCG industry through her family business since she was young. After looking at Super’s mission and success story in the industry, she knew she wanted to join and make a meaningful impact in growing the business.
Gisella Tjoanda graduated from Kelley School of Business in 2016. She then worked at Youtube and Whatsapp in Silicon Valley before going back to Indonesia for good. She continued her career at Citibank through the management associate program before joining Super. She is currently the head of BD at Super, and she's very excited to make a significant contribution to the company in growing the business and making a positive impact on society, especially in East Indonesia.
Music:
Neo Soul Hip Hop by Infraction
Trash Taste Background Music (Extended)
The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/oncallinsignia/message
35 min