Why Programmatic Podcast Ads Are Good For Podcasting Podcast Advertising Playbook

I can go on and on all day about how important and influential host-read endorsement ads are, but the reality is we need programmatic ads in podcasting for various reasons.
Today, I want to share the research I have done because I think that programmatic ads have a place in podcasting and will help the industry continue to grow.
I will cover topics like:

Targeting

Technology development

New advertisers

Ease of purchase

Automation


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