43 min

Why Purchase Data is a Marketer’s Secret Weapon Marketing Trends

    • Marketing

Dani Cushion, the CMO of Cardlytics, discusses how marketers at banks are using anonymized purchase data to build campaigns and rewards programs that resonate with customers.

Dani Cushion, the CMO of Cardlytics, discusses how marketers at banks are using anonymized purchase data to build campaigns and rewards programs that resonate with customers.

43 min

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