Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale!
So forget about finding the arc of the story. Entrepreneurs can't look to the movies for models of business stories.
In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and how to turn the original Cinderella story into a marketing story that would work.
From Grow Your Business One Story At A Time - an Amazon kindle book.