Why She Said No to Easy Money and Chose Harder Work - EVOKE: An Experience Agency

Company: EVOKE: An Experience Agency
Owners: Oana Borcoman
Year Started: 2018
Employees: 1-10

 What happens when a creative entrepreneur launches her dream agency only to face a total business collapse months later? In this episode, Oana Borcoman, Founder of EVOKE, shares how she navigated the early chaos of agency ownership, pivoted in a pandemic, and ultimately built a company that fuses creativity and commerce. Her story is raw, inspiring, and a must-listen for any agency owner questioning their path.

Inside this episode:

• Why chasing “easy money” isn't the best path
• How to avoid the trap of doing work that doesn’t align with your passion
• The pandemic pivot that reshaped her business model for good
• What to consider before saying yes to clients outside your niche