6 min
Why Short-Form Video Is The Future Of Online Marketing TikTok Traffic Secrets Podcast
-
- Marketing
Are you a business owner who likes free, highly-targeted traffic?
Join the 5 Day TikTok Challenge at https://MyTikTokChallenge.com where I walk you step-by-step through turning TikTok into your top-of-funnel targeted traffic system for your business!
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In this episode, we’re going to talk about why Tiktok is not only an amazing platform for the organic reach that you can get right now, but why, from a long-term perspective, getting started on TikTok is also going to help you with all of your future online marketing efforts moving forward. The reason that I say this is because I believe that short-form video is the future of online marketing, and in this episode we are going to talk about why. Stay tuned and let’s get into it! Now I was reading an article on kairosmedia.com from September 2021 that said that TikTok had overtaken YouTube in total watch time in the US and the UK. And it also said that the data suggested that TikTok users in the US are now watching 24 hours of content per month, in comparison to 22 hours and 40 minutes on YouTube. So apparently people like watching short-form video. Additionally, many other platforms are copying TikTok and have recently been jumping into the short-form video trend. So you have YouTube coming out with #Shorts. You have Instagram upping the ante with Reels. You also have other platforms that are putting more of an emphasis on video content, such as Pinterest. And so why is this happening? What is going on with this trend? And how can we take a look at what is going on now, to know how to get ahead of the trends moving forward? Why is short-from video getting so big? Well, a lot of people might say that short-form video Is becoming more popular because of our shorter and shorter attention spans, and we all know that there is some truth to that, but that’s not the main reason but that’s not what I want to talk about in this episode; I want to talk about the long-term ramifications of TikTok on the fabric of the internet world and how we communicate. The main reason that short form video is the future of online marketing is because with more and more people creating more and more content online, there simply has to be a mechanism that allows a shorter cycle of evaluation to determine what content you want to pay attention to.
Let me give you an example of what I mean by this. If you are like me you watch YouTube to learn about new information and skills. I actually spend a lot of time watching YouTube I love YouTube. And one of the things I watch are tutorial videos, for example, about how to do graphic design and use different softwares. And if I want to learn something specific about Photoshop, like let’s say how to create a clipping mask for example, then typically what I will do is I will find a video tutorial on the topic, but I won’t start at the beginning and watch the whole video. Usually what I’ll do is skip right to the middle and kind of backtrack to find the point where they give the solution. Because we all know there is the intro, and the buildup, and the subscribe request and it’s like get to the point, right? On the other hand, you can find in-depth tutorials on TikTok that will give you all the information on a topic within 20-30 seconds. And so basically, what TikTok is doing, long-term, is raising the bar on the quality of video content across the internet, generally. Because here’s the thing. If you are consuming content, and you value your time - then you will be cognizant of the investment of your attention versus the payoff when you are consuming content. So from that perspective, short form video is inevitably the next big thing in the online world. A greater volume of content necessarily means that there will be a demand for better information, delivered more succinctly, with higher entertainment value. So what I am saying is that you might as well get good at creating sho
Are you a business owner who likes free, highly-targeted traffic?
Join the 5 Day TikTok Challenge at https://MyTikTokChallenge.com where I walk you step-by-step through turning TikTok into your top-of-funnel targeted traffic system for your business!
------------------------------------------------------------------
In this episode, we’re going to talk about why Tiktok is not only an amazing platform for the organic reach that you can get right now, but why, from a long-term perspective, getting started on TikTok is also going to help you with all of your future online marketing efforts moving forward. The reason that I say this is because I believe that short-form video is the future of online marketing, and in this episode we are going to talk about why. Stay tuned and let’s get into it! Now I was reading an article on kairosmedia.com from September 2021 that said that TikTok had overtaken YouTube in total watch time in the US and the UK. And it also said that the data suggested that TikTok users in the US are now watching 24 hours of content per month, in comparison to 22 hours and 40 minutes on YouTube. So apparently people like watching short-form video. Additionally, many other platforms are copying TikTok and have recently been jumping into the short-form video trend. So you have YouTube coming out with #Shorts. You have Instagram upping the ante with Reels. You also have other platforms that are putting more of an emphasis on video content, such as Pinterest. And so why is this happening? What is going on with this trend? And how can we take a look at what is going on now, to know how to get ahead of the trends moving forward? Why is short-from video getting so big? Well, a lot of people might say that short-form video Is becoming more popular because of our shorter and shorter attention spans, and we all know that there is some truth to that, but that’s not the main reason but that’s not what I want to talk about in this episode; I want to talk about the long-term ramifications of TikTok on the fabric of the internet world and how we communicate. The main reason that short form video is the future of online marketing is because with more and more people creating more and more content online, there simply has to be a mechanism that allows a shorter cycle of evaluation to determine what content you want to pay attention to.
Let me give you an example of what I mean by this. If you are like me you watch YouTube to learn about new information and skills. I actually spend a lot of time watching YouTube I love YouTube. And one of the things I watch are tutorial videos, for example, about how to do graphic design and use different softwares. And if I want to learn something specific about Photoshop, like let’s say how to create a clipping mask for example, then typically what I will do is I will find a video tutorial on the topic, but I won’t start at the beginning and watch the whole video. Usually what I’ll do is skip right to the middle and kind of backtrack to find the point where they give the solution. Because we all know there is the intro, and the buildup, and the subscribe request and it’s like get to the point, right? On the other hand, you can find in-depth tutorials on TikTok that will give you all the information on a topic within 20-30 seconds. And so basically, what TikTok is doing, long-term, is raising the bar on the quality of video content across the internet, generally. Because here’s the thing. If you are consuming content, and you value your time - then you will be cognizant of the investment of your attention versus the payoff when you are consuming content. So from that perspective, short form video is inevitably the next big thing in the online world. A greater volume of content necessarily means that there will be a demand for better information, delivered more succinctly, with higher entertainment value. So what I am saying is that you might as well get good at creating sho
6 min