Why should I buy from you‪?‬ To Affinity and Beyond - Decision Intelligence for Retail

This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

Tune in as we explore how retail is changing; common archetypes; and the importance of retailers understanding and delivering on their value proposition.

This time, our host Peter Denby is joined by Ian Shepherd, a former executive who led Pan-European retail, consumer and hospitality businesses such as Sky, Game Group and Odeon and UCI cinemas. Ian’s now a retail-focussed NED and Chair and advisor to retailers, investors, and innovative start-ups.

Resource one: Moving Tribes newsletter – https://movingtribes.substack.com/

Resource two: Reinventing Retail, Ian Shepherd – https://www.amazon.co.uk/Reinventing-Retail-rules-drive-profits/dp/1292270772

Resource three: The Average is Always Wrong, Ian Shepherd – https://www.amazon.co.uk/Average-Always-Wrong-real-world-business/dp/0857198122/

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