38 min

Why the Search for the Perfect Forecast Keeps AccuWeather's President Motivated The Business of Marketing

    • Marketing

Steve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the company, and it was his passion for weather and science and the company's reinvention during the digital revolution of the late 90s that he describes as "the perfect storm" of opportunity that both changed the company and his career forever.



As President, Steve is responsible for the enterprise-wide product, techno2logy, R&D, corporate development and strategy, digital media division, content, and the AccuWeather® Network. He also oversees the marketing team and stays especially close on the B2B side.



In the latest episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Smith to discuss how R&D and marketing can work hand in hand, using marketing to directly drive leads, B2B marketing, and data acquisition. They also discussed how AccuWeather’s marketing has evolved with the rise of first-party data, the role that trust and transparency play in his leadership approach, and the company's never-ending goal to predict the perfect forecast.



Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Allison Robinson, Founder & CEO of The Mom Project, a digital talent marketplace and community that connects professionally accomplished women with world-class companies. Learn how Allison is leveraging technology to transform her business without a tech background and how they plan on connecting their moms with over a billion dollars in economic opportunity over the next three years.



Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.

Steve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the company, and it was his passion for weather and science and the company's reinvention during the digital revolution of the late 90s that he describes as "the perfect storm" of opportunity that both changed the company and his career forever.



As President, Steve is responsible for the enterprise-wide product, techno2logy, R&D, corporate development and strategy, digital media division, content, and the AccuWeather® Network. He also oversees the marketing team and stays especially close on the B2B side.



In the latest episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Smith to discuss how R&D and marketing can work hand in hand, using marketing to directly drive leads, B2B marketing, and data acquisition. They also discussed how AccuWeather’s marketing has evolved with the rise of first-party data, the role that trust and transparency play in his leadership approach, and the company's never-ending goal to predict the perfect forecast.



Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Allison Robinson, Founder & CEO of The Mom Project, a digital talent marketplace and community that connects professionally accomplished women with world-class companies. Learn how Allison is leveraging technology to transform her business without a tech background and how they plan on connecting their moms with over a billion dollars in economic opportunity over the next three years.



Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.

38 min