Why Trust Beats Likeability in Sales ft. John M. Barrows

AI can write the email, build the deck, research the account and surface the questions. But it cannot care like you do. In this episode of Relationship Capitalists, host Jason Masciarelli and John M. Barrows, founder of JB Sales and a 25-year sales veteran, explore why curiosity, trust and genuine care are becoming the real edge in modern sales. John reveals why sales reps risk becoming friction in the buying process, how to use AI without losing your human judgment and the fundamentals of relationship-building that matter more than ever in an AI-driven world.

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Episode Resources:  
John on LinkedIn: https://www.linkedin.com/in/johnbarrows 
John’s Personal Website: https://learn.jbarrows.com/ 
John’s Blog: https://jbarrows.kit.com/ 
Jason Masciarelli on LinkedIn: https://www.linkedin.com/in/jmasciarelli 
PowerSkills Website: https://www.powerskills.com/