Why Understanding the Business Side of Music Is Crucial for Success

This week on Financially Incorrect, we sit down with Moriasi Omambia, the Head of Business Affairs for Sol Generation. He shares insights on why artists should be viewed beyond their entertainment value, exploring the business opportunities that surround their craft. Discover how Sauti Sol has used their platform to build successful ventures and create experiences that uplift themselves and other creatives. Plus, get an insider look at Solfest from a business point of view and learn how it’s shaping the music industry.   Don't miss this inspiring conversation about creativity, business, and impact! Chapters: 0:00 intro 1:16 Guest Intro 3:07 Sponsor S/O 9:15 When did you start working with Sauti Sol 24:55 This is how THE business works 30:03 Key financial moments as a company 38:10 Maximizing in work Ethic 42:45 what sparked the idea of SolFest 52:27 The VIP experience 58:11 How is this year different ? 1:02:20 Your reaction to the hiatus 1:09:37 Bad financial decisions you have made as a business 1:14:07 What is the ROI 1:23:21 What can yoy attribute to your business success 1:29:30 Wrap up Follow us on: 📷Instagram: https://www.instagram.com/financially_inc/ 🦜X: https://x.com/FinanciallyInc 💃🏽 Tiktok: https://www.tiktok.com/@financially_inc 👉🏽 FB: https://shorturl.at/7Y9Qj Start your trading journey ✨ 📝Demo: https://shorturl.at/izDMc ⌛Live: https://shorturl.at/Od2ux 📚Learn how to trade: https://shorturl.at/xR2Ye 🤔 Who is FXPesa: https://shorturl.at/rWFqC