11 episodes

Why We Buy is a podcast dedicated to Offer Creation and Business Psychology in the Financial Space. Learn how to develop irresistible offers to convert customers at higher prices and listen to educators and influencers in this space.

Why We Buy Paul Sanders

    • Business
    • 5.0 • 1 Rating

Why We Buy is a podcast dedicated to Offer Creation and Business Psychology in the Financial Space. Learn how to develop irresistible offers to convert customers at higher prices and listen to educators and influencers in this space.

    Talking to Jami Stout Co-Founder of Revenue Tree

    Talking to Jami Stout Co-Founder of Revenue Tree

    Jami: The crowned affiliate queen has been responsible for multimillion dollar launches including a 28 million dollar affiliate launch in the Financial space. She connects financial products, offers and traffic at Revenue Tree. Get her backstory, thoughts on media and finance and where the industry is headed.

    00:00 - 5:55 = How did Jami Start?
    5:56 - 7:46 = Jami's Motivation
    7:47 - 9:14 = How did Jami raise money with small capital
    9:15 - 12:26 = Discussing the intersection between media and finance
    12:27 - 14:15 = Sell the idea, not the product
    14:16 - 18:56 = Rewind - Jami's Journey
    18:57 - 20:44 = What does Revenue Tree do?
    20:45 - 24:00 = Partnering with Offer Economics
    24:01 - 25:19 = What makes a good affiliate launch?
    25:20 - 26:23 = Why get out of bed for Jami?
    26:24 - 27:24 = Causes of burn-out
    27:25 - 30:44 = Identity as an Entrepreneur
    30:45 - 33:22 = Rewind - The Affiliate Queen
    33:23: 39:00 = The maturity of the Financial Industry
    39:01 - 45:23 = Paul's "Why?"
    45:24 - 46:10 = Why currency today is authenticity
    46:11 - 49:56 = Progression of an Entrepreneur
    49:57 - 53:44 = Hiring an employee - Red Flag Edition
    53:45 - 55:02 = The Oregon Trail and What does Jami do on her free time?
    55:03 - 58:55 = What does Paul do in his free time?
    58:56 - 1:00:19 = How the Candle Industry increased profits
    1:00:20 - 1:06:13 = What mistakes financial publisher companies make
    1:06:14 - 1:09:19 = VSL or Webinar?
    1:09:20 - 1:13:22 = How many times to email internal list?
    1:13:23 - 1:16:49 = How much to email your list?
    1:16:50 - 1:18:17 = 1 tactic to increase sales
    1:18:18 - 1:22:12 = Free organic leads?
    1:22:13 - 1:24:49 = What is Offer Economics going to do for Revenue Tree?
    1:24:50 - 1:30:19 = Conversion Audit - What is it?
    1:30:20 - 1:31:53 = Who is somebody on YouTube that Jami wants to be?

    • 1 hr 31 min
    Building a Financial Education Business from Scratch

    Building a Financial Education Business from Scratch

    Follow along as we build Giles business from scratch! Get Funnels, Website, Templates, Strategy and Negotiation tactics by following along: https://offereconomics.com/journey/

    ANNOTATIONS
    00:00 - 04:17 = Where did Giles start?
    04:18 - 05:51 = How long did it take for Giles so start investing
    05:52 - 05:18 = What is the current point of Giles's company?
    05:19 - 07:37 = What is Giles's plan going forward?
    07:38 - 11:55 = Does Giles prefer starting his own fund?
    11:56 - 1:41 = Why is seasonal trading different?
    12:42 - 15:04 = Difference between analysis and sales
    15:05 - 18:28 = Giles's presentation on S&5 500
    18:29 - 24:44 = Giles's experience with past clients
    24:55 - 26:04 = Is there a high margin that Giles can add to his offer?
    26:05 - 28:43 = Finding the perfect balance for the clients to have the largest outcome.
    28:44 - 33:23 = What would be the largest outcome
    33:24 - 37:29 = What's some thing that Giles has wasted a bunch of time on in his life?
    37:30 - 44:10 = What has been Giles's motivation as Christian?

    • 44 min
    Offer Component #9 - Pricing & Pricing Structure

    Offer Component #9 - Pricing & Pricing Structure

    Creating Value Through Price Alone? The $120 Cheesesteak.

    • 11 min
    Social Proof without Proof? Your "How to" Guide and more.

    Social Proof without Proof? Your "How to" Guide and more.

    Offer Component #8 - Social Proof and what to do if you don't have any?

    • 7 min
    Urgency & Scarcity Gone Wild

    Urgency & Scarcity Gone Wild

    Change fake urgency and scarcity to real structural urgency and scarcity.

    • 10 min
    Offer Component #6: Guarantees - Reverse the Risk

    Offer Component #6: Guarantees - Reverse the Risk

    Offer Component #6: Guarantees - Reverse the Risk: How? Why? Examples please.

    • 15 min

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