33 min
Why we love being Middlescents: Grace Creative LA’s Susan Lee Colby The Dareful Project
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- Relationships
We’re a spicy group, says Grace Creative LA founder Susan Lee Colby, “teenagers with money.”
She says it with love—because she’s one of us and, as the founder of Grace Creative LA, she sees our potential. Susan points out Americans age 50 and up contribute so much to the U.S. economy that if we were counted as our own country, we’d constitute the world’s third-largest economy. Listen to this terrific conversation with Susan about how she and her team are shaking up marketing to the midlife+ consumer--otherwise known as middlescence--why Twiggy rocks and how fashion is making 45+ the New Hot Thing.
We’re a spicy group, says Grace Creative LA founder Susan Lee Colby, “teenagers with money.”
She says it with love—because she’s one of us and, as the founder of Grace Creative LA, she sees our potential. Susan points out Americans age 50 and up contribute so much to the U.S. economy that if we were counted as our own country, we’d constitute the world’s third-largest economy. Listen to this terrific conversation with Susan about how she and her team are shaking up marketing to the midlife+ consumer--otherwise known as middlescence--why Twiggy rocks and how fashion is making 45+ the New Hot Thing.
33 min