Why we're building Subwave

After five years building video tools, we couldn't shake a growing discomfort: the platforms we create for have become engineered to keep you pulling the lever. Then a 1950 lecture by a Canadian economist made everything click. His theory about civilizations and media explains exactly what's broken today, and why we're now living through the most extreme imbalance in human history. We've watched creators using Detail craft amazing stories, only to see platforms demand they cut it to 15 seconds or bury it in the algorithm. Time to build. Published on Subwave https://subwave.app/@paul/post/why-were-building-subwave