Why you need a mission and vision Billy Marketing - Anyone can do marketing

The common basis in your company is the mission and the vision. The team  members and also the customers should be able to understand these. If  the goal can be achieved together, this motivates the employees. The  vision represents the mission statement while the mission represents the  philosophy of a company. Both should therefore also be in context. In  the end, this forms the basis of a company’s strategy (presentation,  communication and values).