Why You Need an Event Technology Strategy Events Forward

As we ready our organizations for the return of in-person events, many in a hybrid environment, we talked with Jessica Menzer a few weeks back on what it takes to build a powerhouse hybrid events team. If you missed that episode, she shared how events of the future will be more dynamic with blended audiences and customized content.

In this interview, our host, Jeff Naue, Special Projects Marketing Lead, continues the conversation with Missy Peterson around hybrid events, and more specifically, the role that event technology strategy plays in the design, planning, and production of in-person, virtual, and hybrid events. Missy is the Sr. Director of Event Technology Strategy for M&IW. This role was created in quick response to the pandemic and the need to shift client events from in-person to virtual. In her position, Missy provides consulting, guidance, and training on both virtual and hybrid strategies. However, even before the pandemic, event technology was a hot topic with event planners and the options not always easy to navigate. 

Tune in to our interview with Missy Peterson to learn why, especially now, you need to develop an event technology strategy for all your events. And, what you need to consider as your move forward. Also, if you are interested in working with M&IW, visit meetings-incentives.com.