19 min
Why You Need to be a Part of Your Brand’s Community ft. Madeline Sims Building Brand Advocacy
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- Marketing
Most well-established brands have a community that spawned from them. But their problem can often be that they think it’s enough to simply sit and observe them whilst also marketing to them. Well, spoiler alert: it’s not enough. You need to be a part of the communities you create; you need to build trust and show some interest; that way, you will immediately become more interesting to your consumers, and your brand’s ecosystem will become a far healthier one!
In this episode of Building Brand Advocacy, Paul is joined by Madeline Sims who is the Marketing Director of Rally Pickleball, an entertainment company focused on reinventing recreation by bringing people together through pickleball, exceptional food and drink, and a competitive socialising experience. She’s also worked as the Global Brand Manager of The Sims, one of the best-selling video games by EA of all time!
She describes herself as a self-proclaimed seasoned generalist who loves building boundary-busting and culture-driving brands, telling inspiring stories, and cultivating thriving communities. Madeline has a demonstrated history in brand optimisation and marketing strategy in the retail and gaming industries.
Rate & Review Building Brand Advocacy:
Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1Y
And connect with Madeline here:
LinkedIn: https://www.linkedin.com/in/madeline-sims-83385823Website: https://www.rallypickleball.comBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so
Hosted on Acast. See acast.com/privacy for more information.
Most well-established brands have a community that spawned from them. But their problem can often be that they think it’s enough to simply sit and observe them whilst also marketing to them. Well, spoiler alert: it’s not enough. You need to be a part of the communities you create; you need to build trust and show some interest; that way, you will immediately become more interesting to your consumers, and your brand’s ecosystem will become a far healthier one!
In this episode of Building Brand Advocacy, Paul is joined by Madeline Sims who is the Marketing Director of Rally Pickleball, an entertainment company focused on reinventing recreation by bringing people together through pickleball, exceptional food and drink, and a competitive socialising experience. She’s also worked as the Global Brand Manager of The Sims, one of the best-selling video games by EA of all time!
She describes herself as a self-proclaimed seasoned generalist who loves building boundary-busting and culture-driving brands, telling inspiring stories, and cultivating thriving communities. Madeline has a demonstrated history in brand optimisation and marketing strategy in the retail and gaming industries.
Rate & Review Building Brand Advocacy:
Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1Y
And connect with Madeline here:
LinkedIn: https://www.linkedin.com/in/madeline-sims-83385823Website: https://www.rallypickleball.comBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so
Hosted on Acast. See acast.com/privacy for more information.
19 min