Why You Should Be Focusing On Marketing Contribution and Not Attribution w/ Ben Dutter, SVP of Strategy, Power Digital

In this week’s episode of Data Unlocked, Jason sits down with Ben Dutter, SVP of Strategy at Power Digital.

Ben is a marketer with decades of experience. He focuses on maximizing marketing ROI, incrementality, and strategy for hundreds of brands.

Before becoming the SVP of Power Digital, Ben worked as their VP of Performance Marketing. His work was focused on building and leading the media planning team as well as working on strategy and client retention for Power Digital.

Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. 

They help their clients grow their businesses by developing custom marketing playbooks fueled by data, market trends, and industry insights. This helps their clients set themselves apart from their competition.

In this episode, Ben and Jason discuss some of the Best Practices around the marketing funnel and customer lifecycle, the strategies behind them, how to measure them, and more. 

Ready for this?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Ben (00:29)

Let’s talk about marketing measurement (00:58)

Ben shares a few real-world examples (06:12)

Measurement challenges (12:22)

Bonus question (19:12)

Additional Resources:

Get in contact with Ben here.

Learn more about Power Digital here.

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