Why You Should Focus On Building Your Email List The Seven Figure Upgrade

This week Lattice covers why you should focus on building your email list. In the last year or so, Lattice shifted her mindset on the importance of growing your email list, and she wants to share why.
Your email list is your money maker.
One key reason to forge deeper connections with your email list lies in the fact that subscribers actively choose to be a part of it. This voluntary engagement signifies their genuine interest in your content, making them a more receptive and warmer audience. As a result, when you approach them with sales or promotional offers, you have an advantageous position with increased leverage.
In addition to fostering connections, creating a community within your email list opens doors to valuable upselling opportunities. By cultivating a sense of belonging and providing exclusive benefits to your subscribers, you can enhance customer loyalty and encourage additional purchases.
Now, let's explore effective strategies for expanding your email list. Lattice recommends harnessing the power of social media ads to promote enticing free resources such as guides, checklists, or workbooks. This approach entices potential subscribers and motivates them to join your email list. When it comes to converting emails into sales, Lattice suggests keeping your sales emails concise and to the point. By delivering compelling yet succinct messages, you maximize the chances of capturing your subscribers' attention and driving them towards making a purchase.