Jason Yormark realized the job stability he always hoped to find behind a desk was waiting for him as an entrepreneur. That's when he decided to take the risk and founded Socialistics, a B2B social media agency. Three and a half years later his agency, based in Seattle, helps tell businesses stories in ways that not only drive audience and engagement; but more importantly, real business results. Today, he joins the podcast to talk about how you should treat your agency, the benefits of long vs. short-term contracts, and more.
3 Golden Nuggets Don’t be afraid to disrupt. When Jason started thinking of ways to disrupt and help get his new agency noticed, he thought about offering clients an option that would get rid of something that they typically hate. Long-term contracts came up as something that clients don’t usually love about their experience with marketing agencies, and so he started offering monthly contracts and got good results. In time, many of his clients have opted to change from a monthly contract to a long-term contract. Treat yourself like a client. A lot of agencies don’t dedicate enough time to building their brand. They get so busy with business development and clients and that it is the first thing to get pushed aside. Building your brand takes time and consistency when it comes to putting out new content, blog posts, social media, etc. Jason’s advice is to make sure that somebody in your team is responsible for treating your business as a client. You can still outsource if you're doing the content. Are you a good writer, or maybe a natural in front of a mike when it comes to recording a podcast? Great! However, that doesn’t mean that you have to take care of every step of the process. Get an SEO editor or a video editor that will take on the heavy lifting. This way, you can focus on your expertise and putting that content out there. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM
Don't Forget to Build Your Brand and Treat Yourself Like a Client Jason Swenk: [00:00:00] What's up everybody? I have another amazing guest coming for you in just a second. We're going to talk about why you should treat your agency as the number one client. As well as we're going to talk about long-term or short-term contracts, the benefits, the disadvantages. We're going to argue back and forth.
This is going to be a really good episode. Now, before we get into chatting with Jason, our guest, I want you to do something. I want you to take a screenshot off your phone of listening to the podcast and upload that to Instagram and tag us because I want to thank you for listening to the show and do a big shout-out to you.
So let's go ahead and get into the episode.
All right, Jason. Welcome to the show.
Jason Yormark: [00:00:44] Thank you for having me.
Jason Swenk: [00:00:45] Yeah, man. I'm excited. So let's start fighting. No, I'm just kidding. No, tell us who you are and what do you do.
Jason Yormark: [00:00:53] My name is Jason Yormark. I'm the owner and founder of Socialistics. We are a B2B social media agency.
Jason Swenk: [00:01:01] That's awesome. And so how did you get started? How'd you fall into this crazy-ass world?
Jason Yormark: [00:01:06] Well, I thought, I mean, I've always had an entrepreneurial spirit my entire life. But, uh, I was always searching for stability in my life professionally, and I always thought that that was, you know, a nine to five or sitting behind a desk with my paycheck and my benefits. All that good stuff.
But, uh, marketing is a pretty volatile career path, I learned. And once I started to kind of see other folks experiencing the same thing I wasn't. So I didn't feel so bad about myself, you know, jumping around job to job, whether by choice or not. So that's stability I was always looking for was right in front of me all the time. Which was doing my own thing, controlling my own fate.
And I just reached a point in my life. You know, I was a little bit lat