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Everyone talks about AI in vague, sweeping terms. This episode gets specific. Dennis Collins, Leah Bumphrey, and Paul Boomer (author of The Secret Formulas of Artificial Intelligence) tackle the question business owners actually have: if I'm only going to do one thing with AI, what should it be? Along the way, Leah tells a real story about AI giving her confidently wrong advice — and what it taught her about the questions she didn't ask.
In this episode:
[02:37] Start With Self-Assessment, Not a New Tool — Paul's first move with any client: what are you already using AI for, and what have you actually gotten out of it?
[03:19] Are You Actually Measuring It? — why "it's helping" isn't a metric, and the questions to ask before you trust the answer
[05:03] AI Is an Intern, Not an Instant Fix — why the ROI on AI can take 3 to 18 months to show up, and why that's normal
[06:52] The Ice Storm Story — Leah's real-world lesson in why AI can only work with the information you actually give it
[13:03] The One Prompt That Fixes Bad Answers — tell AI not to work in ambiguity, and ask what else it needs to know before it makes a recommendation
Resources Mentioned
Wizard Academy — Connect and Convert's sponsor, a non-traditional business school for owners and entrepreneurs. WizardAcademy.org
Connect With Us
Website: ConnectAndConvertPodcast.com
Got a "true confession" or a question you want us to cover? Email connectandconvert@wizardofads.com
Information
- Show
- FrequencyUpdated Biweekly
- PublishedJuly 13, 2026 at 9:15 AM UTC
- Length18 min
- Episode93
- RatingClean
