12 min

Why Your Performance Max + Meta Ads Are Not Working The Google Ads Podcast

    • Marketing

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.
Related videos:
💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:   
 • 💣 Google Ads Lead Generation Problems...  
🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:   
 • 🚀 Measuring Ad Success: Key Business ...  
💸 Google Ads Problem: Low Sales Volume of Luxury Products:   
 • 💸 Google Ads Problem: Low Sales Volum...  


0:00 Intro
0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts
6:50 Decline in new customers
13:27 Strategies recommended by John


👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: a...

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.
Related videos:
💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:   
 • 💣 Google Ads Lead Generation Problems...  
🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:   
 • 🚀 Measuring Ad Success: Key Business ...  
💸 Google Ads Problem: Low Sales Volume of Luxury Products:   
 • 💸 Google Ads Problem: Low Sales Volum...  


0:00 Intro
0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts
6:50 Decline in new customers
13:27 Strategies recommended by John


👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: a...

12 min