Why your products don’t rank on Google with Patrick Rice (NEWBIE‪)‬ The Recipe For SEO Success Show

How to make your ecommerce store stand out with SEO
 
Do you struggle to get your products to rank high on the search engine results pages? 
 
Last year we went through how you can improve user experience on site with Louis Smith.
 
And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all. 
 
Tune in to learn: 
How ecommerce SEO differs from service-based business SEO
What features ecommerce owners can access in the SERPS
Why you should get set up on Google Merchant Center.
The biggest mistakes ecommerce sites are making
What the best structure for product pages is
Patrick’s top tips on how to make more engaging product descriptions
How to use internal linking to cross-sell your products
Why having a personalised brand can help you stand out
What role schema plays in ecommerce sites
 
Useful resources: 
Google Merchant Center
Google Keyword Planner
SEMrush
Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)
 
Head to episode notes
 
Freebies:
Free webinar: Increase your website traffic (and sales)
Free challenge: SEO SOS
The Ultimate SEO Checklist
Free SEO Nibbles Course
 
Sign up for the Recipe for SEO Success Course