Why Your Tasting Room Isn’t Converting, and What to Do About It

On this episode of Expert Talks, Wine industry insights by InnoVint we sat down with tasting room educator Liz Mercer, partner at WISE. She has dedicated her life to teaching wineries how to improve their tasting room staff, processes, and customer experience and has joined InnoVint to share her secrets. Liz and Lauren dissect what is currently working in tasting rooms, and what isn't and why. Then Liz shares some tactical first steps you can take today to start increasing your tasting room conversions.