Wicked Smart Podcast JFK

Our guest today is Angela Crocker.  She is an author and educator who helps people navigate the digital life. As lecturer at a polytechnic university, she helps business and media students learn how to use digital tools for content marketing. 

Questions we'll answer in the episode:


How do you reduce wasted resources (time and money)?
 What are the 7 steps of the Content Creation System?
What are some success stories after implementing a content system?

Learn more about Angela on her website or follow her on LinkedIn.

Purchase Angela's books.
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Today's guest is Chris Smith.  He is a sales and marketing expert featured in Forbes, Inc. and Entrepreneur.com.  He is the best selling author of The Conversion Code and Co-founder of Curaytor.  

Questions we'll answer in the episode:


What is the Holy Trinity of creating a system that sells?
How to work lead follow-up into your schedule.
What should you send customers who aren't ready to buy right now?
What is the Gaining Control technique, and how will it help you sell more?
How will the Digging Deep technique help you build deeper relationships and convert more sales?

Follow Chris on LinkedIn
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Today's guest is Rich Brooks.  He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.

He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.

Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.

He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.

Questions we'll answer today:


How can local businesses create new leads online?
What is inbound marketing and why should a local business care?
What is the tricky part of moving your lead gen from offline to online?
What is the next wave of online marketing?
How do you increase the number of quality conversations you have with new customers?

Rich is the President of flyte new media.

Follow him on LinkedIn

 
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Today's guest is Rebecca Lieb.  She is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

Questions we answer in this episode:


How has social media shifted the marketing landscape?
How do business owners prioritize where they need to be online?
What role does content marketing play?

Learn more about Rebecca on her website.

Connect with her on Linkedin
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Today’s guest is Don Stanley.  He is an internationally-recognized speaker and award-winning educator. Clients rely on him to educate, engage, entertain, and inspire them. He speaks at keynotes, conferences, company events, and offers customized on-site workshops.

Questions we will answer in this episode:


How do you use content to set the expectations of your customers?
How can we use content to ethically build trust?
When is it okay to send people to your competitors?  And Why?
What is the one blog post a swimming pool company used to generate millions of sales?

Connect with Dan on his company website 3Rhino Media

Follow him on LinkedIn

 
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Today's guest is Jeremy Miller.  He is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding.  

Here are some questions we'll answer:


What is the progression someone goes through to become a customer?
Where should business owners focus their time first?
Why is it hard for businesses to move prospects from “Know/Awareness” to “Buy”?
What are some tools a business should use to close that gap?

Find more information about Jeremy at https://stickybranding.com/

Listen to Jeremy's Sticky Branding Podcast
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