9 episodes

Goals for the Podcast
To create a structured strategy map for you to follow that is evergreen.  
To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.
To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.

Why this podcast?

I was frustrated looking to find a podcast that answered the questions of local business owners.  Many times the larger podcasts aren’t designed for you, the little guy.  I believe I can change the world by helping one business at a time.  That is why this podcast exists.

How can you get the most out of your time listening to the podcast?

Download the action guide.  Do the work.  It’s simple, but it won’t be easy.  Ask for help when you get stuck or frustrated.

Wicked Smart Podcast Mid-West Family

    • Business
    • 5.0 • 2 Ratings

Goals for the Podcast
To create a structured strategy map for you to follow that is evergreen.  
To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.
To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.

Why this podcast?

I was frustrated looking to find a podcast that answered the questions of local business owners.  Many times the larger podcasts aren’t designed for you, the little guy.  I believe I can change the world by helping one business at a time.  That is why this podcast exists.

How can you get the most out of your time listening to the podcast?

Download the action guide.  Do the work.  It’s simple, but it won’t be easy.  Ask for help when you get stuck or frustrated.

    What is the Wicked Smart Podcast

    What is the Wicked Smart Podcast

    Our goals for the podcast are: 


    To create a structured strategy map for you to follow that is evergreen.  
    To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.
    To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.

    Why this podcast?

    I was frustrated looking to find a podcast that answered the questions of local business owners.  Many times the larger podcasts arn’t designed for you, the little guy.  I believe I can change the world by helping one business at a time.  That is why this podcast exists.

    How can you get the most out of your time listening to the podcast?

    Download the action guide.  Do the work.  It’s simple, but it won’t be easy.  Ask for help when you get stuck or frustrated.
    See omnystudio.com/listener for privacy information.

    • 4 min
    How to Define Your Ideal Customer With Stephen Semple

    How to Define Your Ideal Customer With Stephen Semple

    Today’s guest is Stephen Semple.  He’s the Creator & Host of the Empire Builder Podcast and a Wizard of Ads Partner and Director of Wizard of Ads Canada.  He has worked in the marketing industry for over 30 years.  The bulk of his career has been focused on Business to Business marketing using mass media, digital media, direct mail and direct response advertising.  He has worked in industries ranging for auto parts manufacturers to pharmaceutical consulting firms.

    Questions we'll answer in this episode:


    Why is it so hard to focus?
    What are the pitfalls if people ignore this advice?
    How do people discover their ideal client?
    Where do business owners get stuck?
    How do we define an ideal client?

    https://empirebuildersprogram.com/

    Connect with Stephen on LinkedIn
    See omnystudio.com/listener for privacy information.

    • 57 min
    Differentiation and Positioning With Johnny Molson

    Differentiation and Positioning With Johnny Molson

    Today's guest is Johnny Molson.  He is a marketing consultant and partner in the Austin, Texas firm The Wizard of Ads. He has written, produced, and/or performed in about 11,842 ads from Chicago to Namibia to Shanghai to Portsmouth to Detroit to Buenos Aires to Sioux Falls.  

    He is the host of the Marketing Musings Podcast and the author of Campaign-O-Matic.

    Questions we'll answer in this podcast:


    What is the difference between differentiation and distinction?
    What is the easiest point to start to start differentiating your business?
    How do you go from a "A" to a "The" in your business category?
    Why is differentiating a business so hard?
    Is creating an offer that differentiates your business important?

    Learn more about Johnny on his website or follow him on LinkedIn.

     
    See omnystudio.com/listener for privacy information.

    • 54 min
    Understanding the Customer Journey With Jeremy Miller

    Understanding the Customer Journey With Jeremy Miller

    Today's guest is Jeremy Miller.  He is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding.  

    Here are some questions we'll answer:


    What is the progression someone goes through to become a customer?
    Where should business owners focus their time first?
    Why is it hard for businesses to move prospects from “Know/Awareness” to “Buy”?
    What are some tools a business should use to close that gap?

    Find more information about Jeremy at https://stickybranding.com/

    Listen to Jeremy's Sticky Branding Podcast
    See omnystudio.com/listener for privacy information.

    • 58 min
    Focused Content - The Key To Building Trust and Generating Sale Results With Don Stanley

    Focused Content - The Key To Building Trust and Generating Sale Results With Don Stanley

    Today’s guest is Don Stanley.  He is an internationally-recognized speaker and award-winning educator. Clients rely on him to educate, engage, entertain, and inspire them. He speaks at keynotes, conferences, company events, and offers customized on-site workshops.

    Questions we will answer in this episode:


    How do you use content to set the expectations of your customers?
    How can we use content to ethically build trust?
    When is it okay to send people to your competitors?  And Why?
    What is the one blog post a swimming pool company used to generate millions of sales?

    Connect with Dan on his company website 3Rhino Media

    Follow him on LinkedIn

     
    See omnystudio.com/listener for privacy information.

    • 49 min
    How Your Company Can Be Everywhere It Needs To Be Online With Rebecca Lieb

    How Your Company Can Be Everywhere It Needs To Be Online With Rebecca Lieb

    Today's guest is Rebecca Lieb.  She is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

    Questions we answer in this episode:


    How has social media shifted the marketing landscape?
    How do business owners prioritize where they need to be online?
    What role does content marketing play?

    Learn more about Rebecca on her website.

    Connect with her on Linkedin
    See omnystudio.com/listener for privacy information.

    • 40 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Q Ball 102 ,

Terrific Marketing Information

Great, real world advice from some folks who are the leaders in their field. Very helpful for local business owners wanting to stand out in their area.

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