Millennials are not drinking wine as they were expected , per the 2019 Wine Industry Report by SVB. A later SVB blog also mentioned that “We [the wine industry] need to evolve the way we sell and market wine to include the young consumer as well. There is no choice.” The Wine Marketing Podcast addresses how to get more new customers and how to sell more to existing ones by using digital marketing strategies and tactics that are widely underused in the industry. From social media marketing using Facebook and Instagram, to email marketing, e-commerce and sales funnels to chatbots, conversational marketing and personalization. We have educational sessions and interviews with members of the wine industry to analyze what works and what doesn't, when it comes to marketing in the 21st century.
Augmented Reality Accessible to Small Wineries
Augmented reality (AR) is often thought to be only accessible to big brands such as 19 Crimes. On this episode Dave Chaffey from Third Aurora in Australia explains the concept of their innovative platform Winerytale. One of their goal is to create AR...
Tips For Creating Videos That Help Sell Wine To Millennials with Ellen Wrona from Armstrong Productions
Ellen Wrona from Armstrong Productions in Monterey, California tells us key tips on creating videos that create meaningful connections and sell more wine.
How Can Wineries Use Digital Marketing to Sell More Wine and Create More Loyal Customers?
On this episode we will talk about what is digital marketing and how can wineries get started on it to get more results.
Marketing Wine to Millennials with Joanna from Avina Wine Tools | Wine Marketing Podcast
I was invited by Joanna Stevens from Avina Wine Tools to talk about marketing wine to millennials.