38 min

Wines, Racing, and the Historic Partnership with Churchill Downs with Jackson Family Wines’ Bill O’Connor Marketing Today with Alan Hart

    • Marketing

Bill O’Connor  is the Executive Vice President and Chief Sales Officer at Jackson Family Wines. Based in Sonoma County, the heart of California's wine country, the business is one of few family-owned and operated wineries of its kind. Founded in 1983, with a focus on artisanal and old wines with a distinct character and quality, their portfolio includes wines like Kendall-Jackson, La Crema, Freemark Abbey, Murphy Goode, Stonestreet, among many others.

On the show, Alan and Bill talk about the historic partnership between Jackson Family Wines and the home of the Kentucky Derby, Churchill Downs, and what Bill makes about effective partnerships.

In this episode, you’ll learn:
What it’s like being a family-owned winery
How to effectively handle partnerships
The importance of refining your customer’s experience


Key Highlights:
[02:00] Bill’s dream job
[03:30] The historic partnership with Churchill Downs
[04:36] Jackson Family Wines’ tie to racing
[11:50] Their wide variety of wine offerings
[14:02] How Bill thinks about partnerships
[16:06] Refining the customer experience 
[20:30] Bill’s advice for navigating new relationships
[23:15] A defining experience that made Bill who he is today 
[26:54] Bill’s advice for his younger self
[29:36] Bill’s recent impactful purchase
[31:05] The brands, companies, and causes Bill follows
[33:03] What Bill says is today’s biggest threat and opportunity for marketers

Resources Mentioned: 
Jackson Family Wines
Bill O’Connor
Churchill Downs & Kendall-Jackson and La Crema Sponsorship
Stonetreet Farms
Jess Jackson (Wikipedia)
Barbara Banke
Cardinale, La Jota, Freemark Abbey, Hartford Family Winery
Grounded – Julia Jackson

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Bill LinkedIn:https://www.linkedin.com/in/bill-o-connor-28662a22
Jackson Family Wines Twitter: https://twitter.com/jfw 
Stonestreet Farm Twitter: https://twitter.com/StonestreetFarm


Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

Bill O’Connor  is the Executive Vice President and Chief Sales Officer at Jackson Family Wines. Based in Sonoma County, the heart of California's wine country, the business is one of few family-owned and operated wineries of its kind. Founded in 1983, with a focus on artisanal and old wines with a distinct character and quality, their portfolio includes wines like Kendall-Jackson, La Crema, Freemark Abbey, Murphy Goode, Stonestreet, among many others.

On the show, Alan and Bill talk about the historic partnership between Jackson Family Wines and the home of the Kentucky Derby, Churchill Downs, and what Bill makes about effective partnerships.

In this episode, you’ll learn:
What it’s like being a family-owned winery
How to effectively handle partnerships
The importance of refining your customer’s experience


Key Highlights:
[02:00] Bill’s dream job
[03:30] The historic partnership with Churchill Downs
[04:36] Jackson Family Wines’ tie to racing
[11:50] Their wide variety of wine offerings
[14:02] How Bill thinks about partnerships
[16:06] Refining the customer experience 
[20:30] Bill’s advice for navigating new relationships
[23:15] A defining experience that made Bill who he is today 
[26:54] Bill’s advice for his younger self
[29:36] Bill’s recent impactful purchase
[31:05] The brands, companies, and causes Bill follows
[33:03] What Bill says is today’s biggest threat and opportunity for marketers

Resources Mentioned: 
Jackson Family Wines
Bill O’Connor
Churchill Downs & Kendall-Jackson and La Crema Sponsorship
Stonetreet Farms
Jess Jackson (Wikipedia)
Barbara Banke
Cardinale, La Jota, Freemark Abbey, Hartford Family Winery
Grounded – Julia Jackson

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Bill LinkedIn:https://www.linkedin.com/in/bill-o-connor-28662a22
Jackson Family Wines Twitter: https://twitter.com/jfw 
Stonestreet Farm Twitter: https://twitter.com/StonestreetFarm


Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

38 min