273 episodes

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

Winfluence - The Influence Marketing Podcast Marketing Podcast Network

    • Business
    • 5.0 • 21 Ratings

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

    Solving the Creative Gap in Snack-able, Vertical Video for Agencies

    Solving the Creative Gap in Snack-able, Vertical Video for Agencies

    The world of social media and content is changing … again. It does that every so often. Unfortunately. more often than we probably care for it do so. Where Instagram, then Instagram Stories were the content du jour for influencers and, thus brands, a year or so ago, now our focus is on snack-able, vertical video.
    Thanks TikTok.
    Actually, platforms like TikTok, Instagram Reels and YouTube Shorts are just a continuation of the evolution of what consumers consume. Now, we can get into a chicken-and-egg discussion about what caused this. Did the social networks prioritize vertical video content that forced people to consume it? Or are people really so dumb they can’t turn their phone 90-degrees and watch a video the way it was meant to be viewed … horizontally?
    The cause doesn’t matter. The effect is in full force. TikTok is currently the dominant social content channel and mechanism consumers are spending time with. Instagram has responded with algorithm changes and outright guidance that short-form video is its priority. 
    That presents an interesting challenge for brands and agencies whose creative departments are art school grads and cinematographers. That also created the space influencers and online content creators needed to emerge as highly relevant and useful partners for those brands and agencies.
    Where traditional creatives have perhaps been slow to adjust to creating short-form, snack-able and vertical content, TikTok-ers and Instagrammers have jumped in. 
    Lena Katz and the team at Ampersand recently announced an interesting solution and approach to that agency creative gap for this content demand. Lena is the content and creator strategy lead at Ampersand. It is a production company that works on video and film production from big budget commercial shoots to TikTok-like snack-able videos. 
    A few weeks ago, Ampersand announced an offering for its clients called creator integrated services. They pull online content creators in at any and all steps of the marketing creative process to deliver better social video content, and underlying marketing campaigns, for the brands and agencies it works with.
    Lena also happens to have served a short stint at TikTok, so he had a look-see behind the curtain of the explosion that is that social network. I asked her to come on the show and tell us more about how Ampersand is solving the creative gap issue, how to overcome client objections to creator programs and a lot more. 
    Pay attention here folks, Lena’s thoughts on the industry and how to tackle certain issues is smart stuff. And it’s coming up on Winfluence. 
    This episode of Winfluence is presented by Tagger, a complete influence marketing software solution. Check them out for a demo today at jason.online/tagger.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 38 min
    Get out the vote! Winfluence needs your help for the Top Marketing Podcasts of 2022

    Get out the vote! Winfluence needs your help for the Top Marketing Podcasts of 2022

    Winfluence was nominated to be a part of Guru Events' Top 50 Marketing Podcasts of 2022. Now, the creators have arranged for four shows at a time to go up against one another in an NCAA Tournament-style bracket to determine which is (allegedly) the top podcast for the year in the category.
    Winfluence is up this week against three other great podcasts, but is far behind in the voting. Get out and vote for Winfluence to support Jason's competitive drive and have a little harmless, silly fun for our community!
    Go to https://jason.online/vote and pick Winfluence!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 2 min
    The Content Creator-to-Media-Empire Path of Black Southern Belle

    The Content Creator-to-Media-Empire Path of Black Southern Belle

    The world of content creators is deep and wide. There exists literally at least one creator for almost every interest or niche out there. Part of what I love about being an influence marketing strategist is discovering new, interesting, creative people who connect with audiences in fun ways. If they make sense to work with a client I’m helping, I get super excited.
    In addition to the diversity of topics the world of content creation offers is the diversity of business models, sizes and scopes of a creator’s per view. What I mean by that is some creators focus on one channel or another and do the occasional brand deal to monetize their content there. That’s the standard expectation for an influencer I think.
    Still others see their content creation as a business, not a hobby with an income. They may see each of their channels as a revenue stream and optimize their content and sales acumen accordingly. 
    Take that a step further and a content creator has the mind of a publisher. They’re a media channel and reach audiences in multiple ways. They have blogs and social networks for publishing written content. They have those social networks and YouTube to run their own television network. They have podcasts to have a radio network and so on. 
    Michiel Perry is one such creator. It’s no surprise she sees her Black Southern Belle channels as a media empire of sorts. She spent several years in the “real world” as a public policy communications professional. She worked for the U.S. State Department and Google, among other places. So she came into this content creator world knowing a thing or two about the business. 
    I wanted to talk to Michiel for a couple of reasons. I knew she was a successful content creator, but one who had expanded beyond that label to running a media company in the social-first world we live in. She’s also unique in that her social channels are very much about the community around Black Southern Bell, not just her perspective. 
    That’s old school social media. And I like it.
    But, as I’m also want to do, I saw an opportunity to talk to her about race and its impact on her world that maybe we who don’t live in the world of the disenfranchised understand. 
    And as I culled back through her content to prepare for the conversation, one post caught my eye that I knew I had to talk to her about. I think you’ll appreciate that part of the conversation, too.
    This episode of Winfluence is presented by Tagger, a complete influence marketing software solution. Check them out for a demo today at jason.online/tagger.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 36 min
    FEED DROP: B2B Influencer Wisdom from SAP's Rachel Miller via The Business Storytelling Podcast

    FEED DROP: B2B Influencer Wisdom from SAP's Rachel Miller via The Business Storytelling Podcast

    You regular listeners are probably wondering what’s up with an episode drop on a Thursday. We’ve gotten into a nice weekly rhythm here on Winfluence. But today, I have a treat for you. We’re going to drop in on an episode from The Business Storytelling Podcast hosted by my friend Christoph Trappe.
    He’s a smart content marketing guy who, as his show’s title might imply, focuses on storytelling for brands and businesses. I was going through his old episodes and found a really good one I thought you should hear, so I reached out and we agreed to each air an episode of each other’s shows to our respective audiences. 
    His and my hope is that if you like his show you hear today, you’ll jump over and subscribe so you don’t miss a future episode of The Business Storytelling Podcast, too. It’s worth adding that to your feed, for sure.
    Now, the episode I wanted you to hear is actually a couple of years old, but it’s with Rachel Miller of SAP. She is a brand-side innovator and thought leader in the influencer marketing space. Christoph and Rachel talk about influencer marketing overall, but then get into the ins and outs of B2B influencers, big brand influencer programs and beyond.
    It’s a useful listen, so we’ll drop that in on today’s show. 
    Folks if you haven’t heard, well you haven’t been listening. But Tagger is one fine influencer marketing platform. They are our presenting sponsor and man, does Tagger come in handy for me. I actually sat out to find creators in a very odd and specific niche last week, but instead of going straight to Tagger’s discovery tab and searching for a keyword or topic, I went to its Signals feature.
    This is where you can drop that keyword or set of keywords and see how much chatter about that brand or topic is out there on the web, then identify the influential voices talking about it. That gives you a head start on finding the more right influencers for your brand or project.
    I could go on, but you know I use Tagger every day for the influence strategies I work on for my clients. You should at least check it out. Do a free demo at jason.online/tagger today. No commitment or anything, just see how it works. 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 32 min
    Exploring the Nuances of Global and Luxury Marketing with Influencers

    Exploring the Nuances of Global and Luxury Marketing with Influencers

    The primary reason I like to interview people about this wild, wonderful world we work in is that I know I don’t know everything. Even though we talk about a lot of the topics that I consider myself fairly well schooled or experienced with, someone else always brings a different perspective to the table.
    It’s the accumulation of those different perspectives that I feel makes me, and I suppose, you, smarter. We’re better at our jobs because we listen to someone else’s perspective, even if it’s about something we fell comfortable that we know well.
    I had the great pleasure of being a guest on Lara Schmoisman’s podcast, Coffee No. 5, a few months ago. I didn’t know Lara before we did the interview, but as I prepared and then chatted with her, I realized … here’s someone with a world of different perspectives I need to know more from.
    Lara is a luxury marketing specialist which is a category I definitely want to know more about. She’s also a global marketing expert. She works with clients around the world and can bring the experiences of working in different countries, cultures and languages to the table, too. Lara is based in L.A., but is originally from Argentina.
    Her take on marketing and branding has created a nice following for her in the industry, not just on her podcast, but through her work at her agency, The Darl. I invited Lara to come on the show and talk to us about all those things and give us a little different perspective.
    Today's episode is brought to you by Zencastr and Basecamp. I'm excited to tell you more about them, because I use them both. All the interviews I record for this show are captured with Zencastr. I've used it for years to capture high-quality audio over the web. It does high-quality video, too.
    Zencastr records each guest locally … the file is saved to their computer … then it uploads the crystal clear audio and video right into a cloud folder and the Zencastr suite so you have high-quality raw materials to work with.
    Get 30% off a pro account at zen.ai/winfluence.
    And if you’re wondering how I keep all my work organized for this podcast and all the influence marketing strategies I’m working on for clients out there? That’s easy. Basecamp. I’ve been using it for project management and team communications for almost two decades.
    Basecamp is all about simplicity. It’s designed to give you and your team the tools you need to get work done. Messages, to-dos, file storage, chat, calendar and more. Bring all-in-one project management to your business. There’s a 30-day free trial. You do not need a credit card to try it.
    Go to jason.online/basecamp.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 27 min
    The Five Tells That Mean You Should Pass on Hiring an Influencer

    The Five Tells That Mean You Should Pass on Hiring an Influencer

    Does the name Sam Farha mean anything to you? If it does, you’re probably a fan of poker. Farha is a rather famous professional poker player. He is most know, however, for a hand he lost.
    In 2003 Farha was on the verge of elimination from the World Series of Poker Texas Hold ‘Em Main Event … the one you typically see on ESPN. In fact the 2003 tournament, and Sam Farha’s role in it, helped make televised Texas Hold ‘Em tournaments a ratings boon for the network.
    Farha found himself down early after losing a big hand and almost dropped out voluntarily. Friends encouraged him to keep playing. He was a fairly accomplished player, mind you. And he did. And he won hand after hand.
    Farha reached the final table and meticulously worked his hands until only one man stood between him and his first-ever World Series of Poker title. That one man was a newcomer to the sport. The odds were certainly stacked in Farha’s favor.
    But that one man was observant. He watched Farha for hours on that final table, looking for a tell. That is what poker players call some action a player takes or a reaction they have that indicates they either have a great hand. Or they have crap. 
    You see, the art of playing poker is the art of keeping your opponents guessing. Do you have a good hand when you place a big bet, so they should fold? Or are you bluffing, so they should call or raise to put the pressure back on you to stay in and not lose any money. 
    The newcomer standing between Farha and his first World Series of Poker bracelet was Chris Moneymaker. He studied Farha for hours playing at that final table and noticed he did something different when he was bluffing versus when he had a strong hand.
    He tapped his cigarette on the table. 
    At a crucial point in the match, Farha went all-in with a pair of jacks and was bluffing. But he tapped his cigarette. Moneymaker called. He had two pair. They survived the final turn of the card to make the unknown accountant from Tennessee, the 2003 World Series of Poker Main Event Champion. 
    Did you know that influencers and content creators have tells too? Today on Winfluence, I’ll share the five tells that reveal insights about an influencer that throw up red flags and often make me choose someone different. 
    Today's episode is brought to you by Zencastr and Basecamp. I'm excited to tell you more about them, because I use them both. All the interviews I record for this show are captured with Zencastr. I've used it for years to capture high-quality audio over the web. It does high-quality video, too.
    Zencastr records each guest locally … the file is saved to their computer … then it uploads the crystal clear audio and video right into a cloud folder and the Zencastr suite so you have high-quality raw materials to work with.
    Get 30% off a pro account at zen.ai/winfluence.
    And if you’re wondering how I keep all my work organized for this podcast and all the influence marketing strategies I’m working on for clients out there? That’s easy. Basecamp. I’ve been using it for project management and team communications for almost two decades.
    Basecamp is all about simplicity. It’s designed to give you and your team the tools you need to get work done. Messages, to-dos, file storage, chat, calendar and more. Bring all-in-one project management to your business. There’s a 30-day free trial. You do not need a credit card to try it.
    Go to jason.online/basecamp.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 16 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

thewordxtheworldpodcast ,

A must-listen for content marketers

Winfluence has quickly bumped it’s way to the top of my favorite podcasts list. Jason’s insight and experience along with his ability to ask guests the right questions makes this podcast a valuable resource for anyone in the influencer marketing space. He seems to genuinely care about improving the industry. It’s the type of show that my wife and I have sought out for years. Great stuff!

cynthers ,

5 Stars for Thorough Content

Jason is a mastermind at pulling together the most unique people serving the influencer economy. I leave his show inspired and with a thorough understanding of how to apply a new tool or where to search next for the next big breakthrough in influencer marketing. Definitely recommend binging all of his episodes to improve your influencer marketing strategy.

jd9468403 ,

Gets right into the good stuff!

Jason does a great job of asking the important questions! He doesn’t skate around topics.

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