339 episodes

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing.
Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond.
🎙️ Episode Highlights:
Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently.
🔥 What You'll Explore:
📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success.
🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships.
🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand.
🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints.
📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections.
🚀 Stay Connected and Informed:
If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing.
🎧 Where to Tune In:
Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream.
📲 Engage and Connect:
You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.

Winfluence - The Influence Marketing Podcast Marketing Podcast Network

    • Business
    • 5.0 • 35 Ratings

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing.
Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond.
🎙️ Episode Highlights:
Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently.
🔥 What You'll Explore:
📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success.
🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships.
🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand.
🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints.
📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections.
🚀 Stay Connected and Informed:
If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing.
🎧 Where to Tune In:
Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream.
📲 Engage and Connect:
You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.

    What Digital Marketing Trainers Teach About Influence Marketing

    What Digital Marketing Trainers Teach About Influence Marketing

    As we enter 2024, I told you we were going to dial in our pursuit of changing the mindset in the influence marketing industry to help brands and agencies focus on influence, not just influencers. So we’re going to have a lot of conversations with a lot of different people along the way to make that happen.
    We’re going to kick off the year talking to one of my favorite people. Krista Neher has been a leading authority on digital marketing for as long as I can remember. She’s a six-time best-selling author and found of Bootcamp Digital, an education brand that offers digital marketing certification.
    Along the way, Krista has had to not only teach people about influence marketing, but dig in and practice the craft a bit as a consultant, too. But her wide range of expertise and ability, plus her focus on making digital marketing a practical and cost-efficient investment for her clients gives her that broad perspective I look for in someone to just chop up and chew through the conversations in the space.
    Today on Winfluence, I’ll dig into influence marketing with Krista. We’ll talk about how to build an influence plan, calculate the value of your influencer relationships and I’ll see if my assertions about influence marketing hold up to her scrutiny … it’s a perspective I certainly respect and know you’ll enjoy.
    This episode is presented by CIPIO.ai. Scale acquisition of user-generated content and flip those social videos into ad creative using powerful generative AI toolset. Sign up for a demo at https://jasonfalls.co/cipio
    Find this episode online at https://jasonfalls.co/kristaneher
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 36 min
    What's Wrong With Influencer Marketing and What We Can Change in 2024

    What's Wrong With Influencer Marketing and What We Can Change in 2024

    It’s been a minute. If you haven’t noticed, Winfluence has been on a bit of a holiday hiatus. Honestly, its a good thing for me … client work ramped up toward the end of the year and I simply didn’t have enough time to fit in the weekly interviews and production to give you an episode worth listening to.
    Instead of rushing to crank out something mediocre, I opted to step back, focus on the client work and reassess what Winfluence is and can be. For the last few weeks, I’ve thought long and hard about the show. I even entertained the notion that maybe it had run its course and wasn’t worth the energy to crank out more episodes in 2024. 
    But then two things happened. First, I thought about the state of things. And to be quite honest, we’re not done. There’s a lot still to accomplish in influence marketing. A good portion of the industry is still falling over itself doing things poorly. 
    The bigger the creator, the more likely you’re going to have to deal with talent managers. 
    Every talent manager I talk to these days seems to be more and more out of touch with the reality brands face with budgets and return on their marketing dollar.
    Brand managers are still pushing influencers to just be advertising shills.
    And we are still thinking of influencers as the key to success, when the whole premise of this show and my approach to the craft is centered around the influence … not the influencer. 
    It’s about to be 2024. And most of the people in the industry spending dollars on influence marketing are still functioning like it’s 2007.
    The other thing that informed my thinking, I want to save for later, so listen to the full episode for that.
    In this episode of Winfluence, I’m going to list some things that are still broken about our industry. I’m going to carve out a few ideas on what we can do to fix them. And I’ll recommit to you that this show is not only not going away, we’re just getting started.
    Watch or listen to the full episode at jasonfalls.co/2024reset
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 17 min
    Differentiating Between Influencer Agencies, Consultants and Services

    Differentiating Between Influencer Agencies, Consultants and Services

    When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or two and have received a number of different responses.
    Some people say they think of an ad agency only that only focuses on influencers. Others say a consultant or small shop that handles all that busy work for you. Another contact said they think of the team at the software company they use, like CIPIO.ai for instance, which does the cat herding as it were.
    The truth is none of those answers are wrong. The third party that handles some degree of influencer marketing for you is probably the right answer, regardless of which pieces of the puzzle are theirs. 
    But in truth, there is a difference between a software company that has managed services and a strategic consultant. That’s different than an influencer marketing agency that focuses on influencer campaigns and one that does more media buying using influencer content. The “influencer marketing agency” is a big sea of muddy water. 
    Brad Hoos runs an influencer marketing agency. It’s called The Outloud Group. They’re based in Detroit and they handle all aspects of influencer marketing from soup to nuts. They aren’t a software company … though they use software to help manage their work. They do more than just strategy. And they do more than just execution. 
    Who better to break down not just the various facets of what a brand might need out of influencer marketing, but the ins and outs of influencer campaigns, choosing the right creators, negotiating with the big (and little) egos in the creator world and such than Brad?
    I asked him to pay a visit to the old Influence bar here on Winfluence and chat a bit about the state of things. The Outloud Group’s approach is a little different than some agencies and they’ve got some interesting clients and case studies of course. 
    But it’s also an opportunity for me to bounce one of my rant-y ideas off someone who can push back and tell me I’m wrong if I am, so we’ll get into that a little bit, too.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 55 min
    Cracking the Code to Gaming Influence

    Cracking the Code to Gaming Influence

    We’ve had a couple of episodes and conversations in the past that talk about gamers. The online video game industry is worth billions of dollars. Its content creators have some of the most captive audiences in any medium. Twitch is one of the biggest and most impactful social networks and it is dominated by video gamers who live stream themselves playing video games.
    And yet, this behemoth of a segment is still a mystery to most of us in the influence marketing space. Some consumer brands have played on Twitch and sponsored various gamers to some degree of success. But the businesses and agencies that succeed with the gaming segment are almost always the video game companies themselves. 
    It’s like gaming is some sort of nerd herd stratosphere few of us are able to find entry to. 
    Emilee Helm is the Head of Influencers for a company called Gamesight. It is an agency that focuses on helping video games and their parent companies market their products. And tapping into influencers is a big portion of what they do. 
    But Gamesight does more than that. It monitors and ranks top Twitch channels, as one example. In fact, data is one of the company’s leading propositions. They track and measure things I’m not quite sure can be measured adequately. Imagine my delight when Emilee agreed to come on the show.
    On this episode of Winfluence, Emilee and I are going to dive into this cryptic world of gaming and gaming influencers, learn about what Gamesight has that other agencies and influencer marketing firms don’t, and see what doors open to that world, plus which ones we can kick open wider by taking some of that expertise and applying it to our brands and campaigns.
    This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.
    Find show notes for this episode at jasonfalls.com/emileehelm.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 35 min
    Why Can't We All Just Get To The Point?

    Why Can't We All Just Get To The Point?

    Do you know what this show is about? If you said “influencer marketing,” you’re close, but not necessarily wrong. If you said “influence marketing” you’re more right. And if you said, the exploration of how brands can apply influence in all its shapes and forms, to aide it their marketing, you’re spot-on.
    But if you weren’t spot-on, that’s my fault, not yours. It’s an example of my marketing and communications with you failing to deliver the point.
    It’s an exercise in clarity. And Steve Woodruff is probably the person on the planet with the most expertise and focus on helping business, brands and leaders nail clarity. His new book is called The Point: How to win with clarify-fueled communications. 
    It is a handy guide and reminder to its readers of how to get to the point and not allow your communications to get lost in translation. Or drown out by the sea of noise that is our media landscape. 
    I asked Steve to come on the show to talk to us about getting to the point. Why do we have so much trouble doing so, even when we’re supposed to be professional communicators? What barriers are in our way to communicating effectively? And how can we as brands, or influencers and content creators, check our work to ensure that we are always, getting to the point?
    We’ll ask him all those questions and more today on Winfluence.
    This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.
    Find show notes for this episode at jasonfalls.com/stevewoodruff.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 34 min
    Influencer and Creator Talent Management is Outdated and Needs a Face Lift

    Influencer and Creator Talent Management is Outdated and Needs a Face Lift

    We’ve been talking to some talent managers of late. They play an important role for many creators, managing the business of their influencer status while the creator, well creates. Many of them add another perspective to the creative process, contribute ideas to shape partnerships into something more than they would be otherwise and are valuable to the brands and agencies in the equation as well.
    But allow me a moment to be rather frank. Those are exceptions to the rule. Most talent managers are in it for one thing: maximizing the take so they maximize their commission.
    Too many managers ask for inflated rates that show no economical connection to how many people will actually engage with the content. Yes, there is value in just the content, usage rights and the like. But if the purpose of an influencer collaboration is to get a message in front of their audience, then there has to be some attention paid to how many of said audience the message will reach and resonate with.
    I've also been frustrated with conversations around usage rights.
    But, I digress.
    As much as we’ve been propping talent managers up lately on the show, I feel like we need to have a different discussion about them and the practice. Just so happens Jessy Grossman also thinks talent manager roles have changed and should be changing.
    Jessy is the woman behind Women in Influencer Marketing. She’s got a great community and podcast, both by that name and abbreviated WIIM sometimes. 
    You may recall she was a previous guest on the show, back in May of 2021. We talked mostly about WIIM back then. 
    But she reached out recently and said, “Traditional talent management is becoming obsolete and needs to change.” Color me both curious and delighted.
    Now, I’m not implying Jessy agrees with my semi-rant about fees and licensing and such. But I did think it was suitable to bring her back to Winfluence to have the conversation.
    This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.
    Find show notes for this episode at jasonfalls.com/jessygrossman2.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 49 min

Customer Reviews

5.0 out of 5
35 Ratings

35 Ratings

TheDEBMethod ,

Winfluence is a Winner

Jason Falls' "Winfluence - The Influencer Marketing Podcast" is essential listening for anyone in business. Jason is a skilled, engaging host with a wonderful, conversational tone. Even more importantly, he knows his subject matter - his years of experience in marketing is evident - and does a wonderful job of highlighting the value his guests bring to his show. Everybody wins when they listen to Winflience!

jdgaby ,

Required Listening for Anyone in Marketing Especially Influence Marketing

The field of influencer marketing, or Influence Marketing is nothing new, but it has taken new steps, considerations, and a whole new level of understanding to execute correctly. You don’t want to make mistakes. Jason Falls, in Winfluence - The Influence Marketing Podcast, gives the listener a master’s level education in the Influence Marketing industry. If you want to work with influencers, or want to be an influencer, this podcast is mandatory reading. He distills all the complexities into straightforward strategies. Subscribe to his podcast right now.

Geoff Livingston ,

Consummate Pro Interviews

Jason has been around the block, and his podcast brings to bear all of his experience. Great interviews with real how to insights for marketers trying to figure out how to scale their business and build better campaigns. Enjoy one of the best podcasts out there.

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