Wings of Inspired Business

Melinda Wittstock

Women entrepreneurs are changing the game of business, stepping into our authentic feminine power and growing consciousness to start and scale great companies. Listen to Wings to learn from women who've "been there, built that" with 7, 8 and 9-figure businesses, even billion dollar Unicorns. You'll learn how to manifest the mindset, mojo and money to create, grow and scale a business aligned with what makes your heart sing. Wings is hosted by Melinda Wittstock, a 4-time serial entrepreneur, tech visionary and award-winning journalist. Melinda focuses where personal and business growth meet, her insightful interviews with inspiring female founders and businesswomen providing actionable tips to help listeners to real and tangible results. These innovators, influencers, and investors all share their success secrets, epiphanies, and practical advice on how to get the confidence, connections and capital so you too manifest the success of your dreams in life and in business.

  1. 6D AGO

    Reinventing Photography: Entrepreneur Jennifer Tsay on Empowering Creatives with a Pay-Per-Photo Model

    Jennifer Tsay is the CEO and Co-Founder of the professional photography platform Shoott, which uniquely offers free photoshoots where clients only pay for the photos they love. Shoott operates in over 60 U.S. cities, supporting more than 750 freelance photographers with supplemental income, and maintain a 4.9 rating on Google across 2400 reviews and counting. With a diverse background in investment banking, strategic finance, project management, documentary film producing, and acting, Jennifer combines her passion for process with her love of art and storytelling to manage growth, strategy, and operations for Shoott. You may know Jennifer from her acting gigs on The Other Two, High Fidelity, The Village, The Blacklist, and Bored to Death as well as spots for Citi, AT&T Wifi, Samsung, Geico, and Manhattan Mini Storage. Jennifer is a Forbes #Next1000 entrepreneur and one of Brit + Co's 30 AAPI Founders We Love to Support, and recently appeared on Entrepreneur.com's Elevator Pitch Season 11. 🔑Key Takeaways🔑 🚀 📷 Disruptive Business Models Drive Growth: Learn how free photoshoots that let customers pay for the shots they love benefit consumers and creatives alike, allowing photographers to earn a steady income, find clients, and conserve their time. 🤟💰Solving the Artist Gig Dilemma: How photographic artists and gig workers can escape the feast-or-famine cycle with a platform that aggregates demand and creates accessible sessions in centralized, scenic locations, for steady income that supplements the work of talented photographers. 🦄 🎯 The 14-Day Rule: How to master lean, efficient marketing that gets results by testing quickly, abandoning things that don't work after 14 days, avoiding the impulse to get "stuck on theory" and trust your own data over fads. Plus, why chasing marketing trends isn't always best.  🎭📈 Acting to Investment Banking: How Jennifer's diverse experiences shape how she's building Shoott, blending creativity with data-driven problem solving. 🌍💡Scaling from NYC to 60 Cities (and Counting!): Learn how to navigate a double-sided marketplace, turn challenges into growth opportunities, hire remotely, and expand into new markets. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings955 More about Jennifer at Shoott.com

    36 min
  2. NOV 4

    Cannabis Opportunities: Entrepreneur Wendy Bronfein on Funding, Franchises and Scaling Wellness

    Wendy Bronfein is the Co-Founder, Chief Brand Officer and Director of Public Policy at Curio Wellness, Maryland's leading medical cannabis company, where she focuses on driving the company's legislative agenda across multiple states and building the Curio brand. Wendy made the leap into the medical marijuana space after a long career in television. She was Creative Director of On-Air Promotions at LIVE! With Kelly & Michael and was a Managing Producer at BBC Worldwide Americas from 2006-2010. She has also served in various freelance production roles in New York and Los Angeles working on shows such as The Andy Milonakis Show, Wanda Does it, and The Sharon Osbourne Show. 🔑Key Takeaways🔑 🛠️📝 Navigating Regulatory Roadblocks: How to scale a business in a challenging industry like cannabis, where U.S. federal Schedule 1 drug status means excessive taxation and restrictions on banking, research, and marketing. This, when research shows safer communities, more state tax revenue, reduced opioid use, and lower teen consumption where cannabis is legal. 🤟❤️ Branding in a Constrained Industry: What to do when traditional marketing and advertising channels are closed off, and how to make creative, high-touch approaches, community engagement, and "ground game" outreach earn customer trust and build awareness. 🌈 🤎 Empowering the Next Generation of Diverse Entrepreneurs: Learn how Curio Wellness is taking bold steps to offer franchise opportunities specifically designed to help women, minorities, and disabled veterans break into the cannabis business—helping others navigate regulatory and financial barriers by supporting their capital needs and providing operational guidance. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings954 More about Wendy at Curio Wellness

    35 min
  3. OCT 28

    Reinventing Healthcare: Entrepreneur Chelsea Ryckis on Overcoming "The Big Lie" to Rethink Employer Benefits and Lower Costs

    Chelsea Ryckis is the award-winning founder and president of Ethos Benefits, a firm dedicated to advancing fiduciary-driven health insurance strategies for employers nationwide to eliminate fraud, waste, and abuse from employer healthcare plans while increasing savings for both employers and their employees. After suffering a traumatic brain injury as a Division 1 college athlete, Canadian-born Chelsea experienced the US healthcare system firsthand, inspiring her pioneering entrepreneurship in healthcare. Chelsea was awarded the industry's most prestigious award, Advisor of the Year, by Benefits Pro in 2024. She has also been named the Most Innovative Healthcare Consultant in the United States for 2024. Chelsea is the co-host of the Ethos Effect Podcast with her husband Donovan and producer of the documentary "It's Not Personal, It's Just Healthcare." 🔑Key Takeaways🔑 💰 📈 Misaligned Incentives Are Driving Up Costs: Traditional brokers work on commission, meaning they earn more when your company pays more. Always ask your vendors, brokers, and consultants, "How are you paid? What incentives shape your advice?" 💡🛑 Transparency Is Possible—But Not From the Big Players: Most major carriers bundle all aspects of the health plan in a "closed box," preventing employers from seeing claim-level data or understanding actual costs. By unbundling and using fee-based advisors, employers can regain control and thoroughly understand where their dollars are going. 🚀 🤝 Employers Have More Power Than They Think: 60-65% of Americans get insurance through work, yet most companies don't realize they can drive change. Simple steps like questioning your broker's incentives and exploring open-box plan options can lead to substantial savings and better employee care. ✨🛠️Smaller groups can save, too: Even with as few as 10 employees, innovative options exist—Chelsea shared a client success who saved $110,000 with just 22 workers. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings953 More about Chelsea at Ethos Benefits https://ethosbenefits.com/

    48 min
  4. OCT 21

    More Heads to Turn: Entrepreneur Kate Assaraf on Growing A 7-Figure Sustainable Hair Care Without Amazon or Advertising

    Kate Assaraf is a serial entrepreneur and the founder and CEO of Dip Sustainable Hair Care, building a 7-figure beauty brand without Amazon, big-box retailers, or influencer gimmicks. Kate is also a Forbes columnist, and a mom of two who proves that entrepreneurship and motherhood can coexist without burnout—by prioritizing presence, purpose, and smart business choices. Kate has been featured in Allure, Cosmopolitan, Modern Salon, and The Unwash, was named NJ's Mompreneur of the Year (2024), and was honored as a "Woman of Courage" by Insigniam Quarterly. She's passionate about helping other moms in business build profitable brands without sacrificing their families, values, or sanity. 🔑Key Takeaways🔑 🔥✨Dare to Be Different: When everyone zigged, Kate zagged, rethinking the beauty playbook. She said no to Amazon, no to advertising, and no to paid influencer marketing, and instead let truly delighted customers become the voice of her growing 7-figure brand.  💡 🚀 Product Over Hype: Tired of the "plastic-free at all costs, performance be damned" narrative and marketing tactics that overwhelmed consumers, Kate obsessed over making a product so good it always "overdelivered," turning skeptics into passionate advocates—her return rate is just 0.006%! 🌱 💰 Sustainable Growth, Real Impact: Learn how slow, meaningful and sustainable growth can mean bigger profits, and how to make sustainability profitable: Kate hires locally, gives back to causes, and fosters a business culture that truly respects employees and customers. 👩‍🔬❤️ Mompreneur Mindset: How to balance motherhood with mission-driven entrepreneurship without burning out. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings952 More about Kate at Dip Already www.dipalready.com

    42 min
  5. OCT 14

    Conscious Entrepreneurship: Lauren Morgan on Co-Creation and Tuning Into Your Business's Unique Energy

    Lauren Morgan is the founder of Wild Wisdom, an energy master, and a trauma recovery and business coach on a mission to empower women overcome imposter syndrome, limiting beliefs and self-sabotage so they can turn their pain into purpose, transform their wounds into wisdom, and create heart-centered businesses. She brings her personal expertise with healing practices like Ayurveda, hypnosis, meditation, shamanism, energy work, and core belief work to help entrepreneurs grow abundant, purpose-driven businesses. 🔑Key Takeaways🔑 ✨🔹 Your Business Has Its Own Consciousness: Think of your business as its own entity—almost like a child with unique needs, energy, and purpose beyond your own. When you recognize and honor that, you unlock new ways to co-create success. 🌙 💡 Tune In and Listen: Why the magic often happens when you slow down, get grounded, and create quiet space. By intentionally listening (whether through intuition, journaling, or mindfulness), you receive guidance on what your business truly wants to become—and how you can help it thrive. 🚀 📈 Alignment Leads to Growth: When you and your business are in sync, clients, opportunities, and abundance flow naturally. Lauren's real-world examples prove that when you embrace this energetic partnership, everything from your messaging to your customer base can shift in amazing ways. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/wings-951 More about Lauren at Wild Wisdom Coach www.wildwisdomcoach.com

    44 min
  6. OCT 7

    Insider IRS Secrets: Sherry Peel Jackson on Protecting and Growing Wealth in Uncertain Times

    Dr. Sherry Peel Jackson is a retired IRS agent, CPA, and Certified Fraud Examiner who's helped over 100,000 professionals legally reduce taxes and build lasting wealth. With over 35 years of experience, she's the creator of the KPG System—a proven method to Keep, Protect, and Grow your income without risky investments. She's also the author of How To Escape The Rat Race and a passionate speaker empowering people to take control of their finances and create generational wealth.  🔑Key Takeaways🔑 💰 📈 What the IRS Doesn't Want You to Know: Learn the inside secrets of how to reduce your tax burden—from write-offs you never knew existed to paying your children, plus the story of "Chesty Love" and how she succeeded writing off a breast augmentation. Plus, how to audit-proof your business from the get-go. 💪 🚀 From Whistleblower to Wealth Coach: How to turn pain into purpose, and what inspired Sherry to walk away from the IRS and create a mission-driven business dedicated to helping others escape financial traps. 👩‍🔬 🌱 How Women Entrepreneurs Can Build Legacy Wealth Without Overworking or Overspending: Why women need a new financial playbook—and how they can grow wealth without burnout, reclaiming work-life balance. Learn Sherry's KPG System to Keep, Protect, and Grow income and wealth.  🔥✨ Escaping the Rat Race: The 3 most important moves you can make this year to start building financial freedom and generational wealth, even if you're drowning in taxes, debt or limited income. 💼 🤝 Lawsuit Protection and Legal Risk: The U.S. business environment is litigious, so learn how to structure your business to protect personal assets, how to use family limited partnerships and trusts as protective tools, plus examples of complex corporate structures by wealthy individuals. Also, the inside skinny on how to protect yourself from challenging employment laws. ⚡📚 Your Business Structure Matters: The way you set up your business can make or break your risk exposure. Sherry shares that corporations often provide better protection for your personal assets than LLCs, especially in a litigious environment like the U.S. 🌍💡 Prepare for Uncertainty—Diversify & Protect: The importance of 'structuring your business—and personal finances—to weather economic and political storms, plus why now is the time to invest in hard assets (real estate, gold, silver, even global property) and always having a 'Plan B' in case of major market shifts. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/wings-950 More about Sherry at Sherry Peel Jackson https://sherrypeeljackson.com/

    50 min
  7. SEP 23

    Females in Franchising: Entrepreneur Brittney Lincoln on Helping Women Scale Brands and Take Locations from 1 to 100

    Brittney Lincoln is the CEO and Founder of Females in Franchising, a dynamic platform dedicated to empowering women in the franchising industry. With over 13 years of experience spanning home services, beauty, and medical franchises, Brittney has built a reputation as a connector, educator, and strategist in the franchising world. She is passionate about providing a space for women to collaborate, learn from industry experts, and grow both personally and professionally. Her expertise lies in helping business owners understand franchising, scale their brands, and take their locations from one to 100. She's also a partner in Limitless Franchise Growth, a franchise sales organization (FSO). 🔑Key Takeaways🔑 ✨🤝 Why Community Matters in Franchising: Franchising can be isolating for women—whether you're a franchisee, franchisor, or vendor. While other industries offer executive women robust networks, franchising often leaves women searching for peers who truly understand the unique challenges of this "not-quite-corporate, not-quite-entrepreneurship" field. 💡🚀 Franchising: Is It For You? Whether you're dreaming of scaling your own brand or exploring business ownership through franchising, learn what it really takes to turn a business into a franchise, how to avoid common mistakes, leverage must-have systems for success, plus how to find—and vet—the right franchise for you. 💼 ⚡Roadmap for Aspiring Franchisees & Owners: Why profitability and repeatability are king when thinking about franchising your business. Plus, systems, documented processes, and team support are musts if you want to scale and support franchisees successfully. And if you're looking to buy a franchise? Seek a reputable franchise consultant to find the right fit for your goals and lifestyle. 🧠✨ The Mindset Shift: Why abundance, not scarcity, powers women's success—and how Females in Franchising is setting a culture where women "don't compete, we complete each other." 👩‍🔬 📈 Females in Franchising: Learn all about Brittany's new community platform (now with a waitlist!)—designed to foster authentic connections, mentorship, collaboration, and resource-sharing just for women in franchising. Think: in-depth peer groups, a community-driven job board, and expert-led "mentorship minutes" calls. 🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/wings-948 More about Brittney at Limitless Franchise Growth

    41 min
4.9
out of 5
146 Ratings

About

Women entrepreneurs are changing the game of business, stepping into our authentic feminine power and growing consciousness to start and scale great companies. Listen to Wings to learn from women who've "been there, built that" with 7, 8 and 9-figure businesses, even billion dollar Unicorns. You'll learn how to manifest the mindset, mojo and money to create, grow and scale a business aligned with what makes your heart sing. Wings is hosted by Melinda Wittstock, a 4-time serial entrepreneur, tech visionary and award-winning journalist. Melinda focuses where personal and business growth meet, her insightful interviews with inspiring female founders and businesswomen providing actionable tips to help listeners to real and tangible results. These innovators, influencers, and investors all share their success secrets, epiphanies, and practical advice on how to get the confidence, connections and capital so you too manifest the success of your dreams in life and in business.