51 min
Winning in the new ABNormal - Guest: LEIGH JACOBS, Co-Founder, NuVoodoo Brandwidth On Demand
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- Management
Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh worked in the trenches, programming leading numerous major market music stations and the iconic talk outlet New Jersey 101.5. As EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.
Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh worked in the trenches, programming leading numerous major market music stations and the iconic talk outlet New Jersey 101.5. As EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.
51 min