21 episodes
Video First Sway One
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- Business
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5.0 • 1 Rating
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In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.
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S2 E13 - 5 Types of SaaS Videos You Should Be Creating
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S2 E12 - How to build a founder-led video strategy
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S2 E11 - Why founders should build a personal brand on LinkedIn
A founder with a strong LinkedIn personal brand is like the equivalent of having 15-20 SDR's.a.k.a. they can drive substantial pipeline all by themselves.In 2024 and onwards...---The B2B companies that place their founder (+ execs) at the heart of their content strategy will gain a real competitive advantage over those who don't.---Why? Two main reasons:---1) Personalities now dominate the inter-webs NOT faceless corps.---2) A personal brand is the best way (outside of in person networking) to build trust and relationships at scale.
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S2 E9 - A beginners guide to YouTube for B2B with Ben Toalson
Very few B2B companies have cracked YouTube.
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Why? 🤔
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I think because from the outside: YouTube looks incredibly daunting.
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With creators now like MrBeast and others taking their content to a whole different level... it's easy to just look at it and think "well, we can't match that... so let's not even bother"
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And so in the majority of cases - companies just completely avoid it.
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But here's the thing:
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You don't need a MrBeast (or insert other big name creator) video strategy to win on YouTube as a B2B SaaS/tech company. Nope.
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In fact, in the early days, you can take a very simple lo-fi production approach to YouTube AND still build very strong momentum.
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For this next episode of Video First, I've brought on Ben Toalson to help me tackle some of the common limiting beliefs B2B marketers have around YouTube as a channel. As well as the roadmap for how you should approach it as a complete beginner and novice.
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Ben led the growth of one of my favourite B2B YouTube channels (Podia) and shared some highly *actionable* advice during this conversation. -
S2 E8 - A LinkedIn video ad masterclass with AJ Wilcox
AJ Wilcox used to be totally against LinkedIn video ads.
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But... now?
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🚀 He's super bullish on them.
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And it's now a format he's leaning into heavily - both for his own agency as well as his clients.
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In the latest episode of Sway's podcast, Video First, I sat down with AJ to discuss:
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- Why AJ changed his mind on video ads and what's changed.
- How/why you should be using video in your LinkedIn ads strategy.
- The future of YouTube for B2B companies.