55 min
Winning the Holidays with Data-driven Engagement and App Store Optimization: Lessons for Finance Apps Growth Maestros
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- Marketing
In this episode, we’ll look at a data-driven approach to acing engagement during the holidays and the role played by ASO, especially for banking and fintech apps. Your host Rajarshi is joined by Simon Thillay, Head of ASO at AppTweak, and Hitarth Saini, founding member and Head of Marketing at Freo, for this episode.
These experts shed light on what the holiday season means for fintech apps, a surge in adoption and usage noticed leading up to the festive period, how to acquire new users, engage and retain existing ones better, and prevent churn from an ASO perspective. They also share tactics to ensure visibility during the competitive holiday season, the right time to start ASO efforts, the effectiveness of seasonal keyword and creative optimization, as well as engagement campaign ideas, and how to reactivate dormant users.
Listen to the full episode to understand the change in marketing costs and ad budgets ahead of holidays 2021!
In this episode, we’ll look at a data-driven approach to acing engagement during the holidays and the role played by ASO, especially for banking and fintech apps. Your host Rajarshi is joined by Simon Thillay, Head of ASO at AppTweak, and Hitarth Saini, founding member and Head of Marketing at Freo, for this episode.
These experts shed light on what the holiday season means for fintech apps, a surge in adoption and usage noticed leading up to the festive period, how to acquire new users, engage and retain existing ones better, and prevent churn from an ASO perspective. They also share tactics to ensure visibility during the competitive holiday season, the right time to start ASO efforts, the effectiveness of seasonal keyword and creative optimization, as well as engagement campaign ideas, and how to reactivate dormant users.
Listen to the full episode to understand the change in marketing costs and ad budgets ahead of holidays 2021!
55 min