
159 episodes

Wisdom in the Tangents John Mansfield
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- Business
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4.9 • 23 Ratings
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Weekly conversations with photographers and creative entrepreneurs about mindset, marketing, business strategy, and how to become a better photographer.
Join in the conversation by watching the episodes LIVE in the Facebook community with like-minded creatives like yourself. podcast.allheartphoto.com
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157. Purposeful Captions and Instagram Updates
Create purposeful and meaningful captions for social media that house keywords and provide value for your target client.
I'm diving into caption writing as well as some recent Instagram updates that can benefit your business.
For help with creating purposeful captions that sound like a human, utilize keywords, and provide value to your target client, check out my free guide to purposeful captions at
allheartphoto.com/captions
We've all struggled with using hashtags in your social media posts. With the new Instagram search update, hashtags hold less weight and keywords are driving search results now.
Using SEO style keywords in your captions, bio, title, and alt text descriptions will help your posts get seen in search results for your target clients. The people searching for what you offer.
Find John at:
Website: allheartphoto.com/education
Instagram: instagram.com/allheartphoto
Instagram: instagram.com/witt.pod
Shownotes: podcast.allheartphoto.com -
156. Launch Your Next Digital Product with Nicola Dixon
Nicola Dixon is a UK-based launch strategist for photographers and helps you scale your photography business using digital products.
Today she's sharing so much goodness, inspiration and tangible steps to create and launch your next digital product.
Even if you don't plan on launching a digital product, you definitely want to listen because you may be surprised on how you feel about it afterward.
This episode is sponsored by Our Resources
Check out some free resources to help grow your business at podcast.allheartphoto.com/resources
Find Nicola at:
Website: nicoladixonphotography.com &
nicoladixon.co
Instagram: instagram.com/nicoladixon.co
Create and Launch Podcast
Follow along
www.instagram.com/witt.pod
www.instagram.com/allheartphoto -
155. No One Can Determine Your Expiration Date
From the wise words of a baby chicken on a children's show about an egg trying to find their mother, I found some wisdom for our businesses.
No One Can Determine Your Expiration Date.
You're in charge of that.
This episode is sponsored by Our Resources
Check out some free resources to help grow your business at podcast.allheartphoto.com/resources
Shownotes:
podcast.allheartphoto.com
Find John at:
Website: allheartphoto.com/education
Instagram: instagram.com/allheartphoto
Instagram: instagram.com/witt.pod
Shownotes: podcast.allheartphoto.com -
154. Evolving as a Business Owner with Jess Golden
Jess Golden is a wedding photographer based right here in Houston, TX
They bring such an authentic feel to their photos and presence.
Today we're talking about how we evolve as business owners and how that brings in more of your target clients. Having both been photographers for over a decade, we've evolved a few times.
This episode is sponsored by Our Resources
Check out some free resources to help grow your business at podcast.allheartphoto.com/resources
Find Jess at:
Website: itsjessgolden.com
Instagram: instagram.com/itsjessgolden
Follow along
www.instagram.com/witt.pod
www.instagram.com/allheartphoto -
153. Posing with Purpose with Ivan Wognin
Ivan Wognin is a midwest-based and traveling wedding photographer located in Fargo, North Dakota with a purpose of helping people be present on wedding days.
Today we're talking about how you can connect with your clients on a deeper level and create an experience beyond the photos.
Find Ivan at:
Website: ivanamssanphoto.com
Instagram: instagram.com/ivanamssan
Follow along
www.instagram.com/witt.pod
www.instagram.com/allheartphoto -
152. Your Top Moments of 2022
Thank you to all who listened and supported this podcast in 2022 for the 3rd season of the Wisdom in the Tangents (formerly Light and Dark Photography) Podcast.
To all the listeners, new and OG, to all the guests and experts, to all the sponsors and those who trusted me as your business coach.
Thank you all.
Shownotes: podcast.allheartphoto.com
This episode is sponsored by Inquiry Email Templates
Download all my inquiry email templates from start to booking at allheartphoto.com/emailguide
Instagram: instagram.com/allheartphoto
Instagram: instagram.com/witt.pod
Customer Reviews
John is such a warm guy with a fantastic mic presence
His tips on photography as well as his candor really keep me coming back for more
Photogs look no further
Great tips to help photogs connect with new clients & grow their businesses.
Kim & @thepodwizegroup
A MUST LISTEN kind of show!
John has such a welcoming and warm presence. He’s also so knowledgeable, down to earth and funny! Photographers, you'll definitely want to add this podcast into your normal rotation!