159 episodes

Weekly conversations with photographers and creative entrepreneurs about mindset, marketing, business strategy, and how to become a better photographer.

Join in the conversation by watching the episodes LIVE in the Facebook community with like-minded creatives like yourself. podcast.allheartphoto.com

Wisdom in the Tangents John Mansfield

    • Business
    • 4.9 • 23 Ratings

Weekly conversations with photographers and creative entrepreneurs about mindset, marketing, business strategy, and how to become a better photographer.

Join in the conversation by watching the episodes LIVE in the Facebook community with like-minded creatives like yourself. podcast.allheartphoto.com

    157. Purposeful Captions and Instagram Updates

    157. Purposeful Captions and Instagram Updates

    Create purposeful and meaningful captions for social media that house keywords and provide value for your target client.
    I'm diving into caption writing as well as some recent Instagram updates that can benefit your business.

    For help with creating purposeful captions that sound like a human, utilize keywords, and provide value to your target client, check out my free guide to purposeful captions at
    allheartphoto.com/captions

    We've all struggled with using hashtags in your social media posts. With the new Instagram search update, hashtags hold less weight and keywords are driving search results now.

    Using SEO style keywords in your captions, bio, title, and alt text descriptions will help your posts get seen in search results for your target clients. The people searching for what you offer.

    Find John at:
    Website: allheartphoto.com/education
    Instagram: instagram.com/allheartphoto
    Instagram: instagram.com/witt.pod
    Shownotes: podcast.allheartphoto.com

    • 14 min
    156. Launch Your Next Digital Product with Nicola Dixon

    156. Launch Your Next Digital Product with Nicola Dixon

    Nicola Dixon is a UK-based launch strategist for photographers and helps you scale your photography business using digital products.
    Today she's sharing so much goodness, inspiration and tangible steps to create and launch your next digital product.
    Even if you don't plan on launching a digital product, you definitely want to listen because you may be surprised on how you feel about it afterward.
    This episode is sponsored by Our Resources
    Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

    Find Nicola at:

    Website: nicoladixonphotography.com &
    nicoladixon.co 
    Instagram: instagram.com/nicoladixon.co
    Create and Launch Podcast

    Follow along

    www.instagram.com/witt.pod
    www.instagram.com/allheartphoto

    • 49 min
    155. No One Can Determine Your Expiration Date

    155. No One Can Determine Your Expiration Date

    From the wise words of a baby chicken on a children's show about an egg trying to find their mother, I found some wisdom for our businesses.
    No One Can Determine Your Expiration Date. 
    You're in charge of that.

    This episode is sponsored by Our Resources
    Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

    Shownotes:
    podcast.allheartphoto.com

    Find John at:

    Website: allheartphoto.com/education
    Instagram: instagram.com/allheartphoto
    Instagram: instagram.com/witt.pod
    Shownotes: podcast.allheartphoto.com

    • 20 min
    154. Evolving as a Business Owner with Jess Golden

    154. Evolving as a Business Owner with Jess Golden

    Jess Golden is a wedding photographer based right here in Houston, TX
    They bring such an authentic feel to their photos and presence.
    Today we're talking about how we evolve as business owners and how that brings in more of your target clients. Having both been photographers for over a decade, we've evolved a few times.
    This episode is sponsored by Our Resources
    Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

    Find Jess at:

    Website: itsjessgolden.com
    Instagram: instagram.com/itsjessgolden

    Follow along

    www.instagram.com/witt.pod
    www.instagram.com/allheartphoto

    • 57 min
    153. Posing with Purpose with Ivan Wognin

    153. Posing with Purpose with Ivan Wognin

    Ivan Wognin is a midwest-based and traveling wedding photographer located in Fargo, North Dakota with a purpose of helping people be present on wedding days.
    Today we're talking about how you can connect with your clients on a deeper level and create an experience beyond the photos.

    Find Ivan at:
    Website: ivanamssanphoto.com
    Instagram: instagram.com/ivanamssan

    Follow along
    www.instagram.com/witt.pod
    www.instagram.com/allheartphoto

    • 1 hr 6 min
    152. Your Top Moments of 2022

    152. Your Top Moments of 2022

    Thank you to all who listened and supported this podcast in 2022 for the 3rd season of the Wisdom in the Tangents (formerly Light and Dark Photography) Podcast.
    To all the listeners, new and OG, to all the guests and experts, to all the sponsors and those who trusted me as your business coach.
    Thank you all.

    Shownotes: podcast.allheartphoto.com

    This episode is sponsored by Inquiry Email Templates

    Download all my inquiry email templates from start to booking at allheartphoto.com/emailguide

    Instagram: instagram.com/allheartphoto
    Instagram: instagram.com/witt.pod

    • 51 min

Customer Reviews

4.9 out of 5
23 Ratings

23 Ratings

OmarMo93 ,

John is such a warm guy with a fantastic mic presence

His tips on photography as well as his candor really keep me coming back for more

@kimstewinspired ,

Photogs look no further

Great tips to help photogs connect with new clients & grow their businesses.
Kim & @thepodwizegroup

kristalynch ,

A MUST LISTEN kind of show!

John has such a welcoming and warm presence. He’s also so knowledgeable, down to earth and funny! Photographers, you'll definitely want to add this podcast into your normal rotation!

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