Wisenetix Podcast Wisenetix

Hello there!
In this episode of the Wisenetix Podcast, Ashley Bauer-Slabaugh, a seasoned marketing manager in the agriculture industry, shares her insights on digital marketing strategies and their impact on agricultural businesses. Ashley discusses effective budget management, trade show execution, and the importance of sponsorships in enhancing brand awareness. Tune in for a valuable discussion that bridges the gap between traditional practices and modern digital marketing.

"Digital marketing is ever-evolving. Staying updated on current trends and tools is crucial for any successful marketing strategy." - Ashley Bauer-Slabaugh  

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ashley Bauer-Slabaugh is a marketing manager with over 15 years of experience in the agriculture industry. She has managed marketing budgets, trade shows, and sponsorships, enhancing brand awareness for multiple companies. Ashley holds a Master's degree in Equestrian Education and leverages her skills to bridge the gap between producers, consumers, and future generations. 

What will you learn: 
(00:00) Highlight(00:30) Introduction(04:42) Effective digital marketing strategies(08:55) Managing marketing budgets efficiently(18:25) Importance of sponsorships(22:40) Enhancing brand awareness(29:05) Traditional and modern marketing(33:20) Closing thoughts

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!
In this episode of the Wisenetix Podcast, Jean Pedro, an executive manager at Bretanha AMVC, explores the challenges and innovations in the swine and pork industry. Jean discusses project management, supply chain efficiency, and the integration of American management models in Brazil. Tune in to gain valuable insights from a leading expert in the field.

"One of the key differences between Brazil and the US is the long-term vision American producers have, with agreements spanning ten years." - Jean Pedro

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jean Pedro de Quadros, a seasoned swine veterinarian, holds an MBA from Fundação Getulio Vargas and a veterinary degree from Universidade Federal de Pelotas. With extensive experience in Brazil, the US, and Australia, Jean specializes in the swine and pork industry, project management, and supply chain management. He currently serves as the Executive Manager at Bretanha AMVC. 

What will you learn: 
(00:00) Highlight(00:38) Introduction(04:48) Top Experiences and Achievements(08:38) Importance of Relationships in Agribusiness(14:22) Differences in Management Styles: Brazil vs. US(20:13) Implementing American Management Models in Brazil(26:08) Challenges in Integrating New Business Models(32:51) Closing Thoughts

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there,
In this episode of the Wisenetix Podcast, Megan McNamee, Climate Enablement Manager at Climate Field View, shares invaluable insights into the intersection of agriculture and technology. Megan, an experienced advocate in the agricultural sector, discusses the importance of technology adoption in farming, her personal journey into the industry, and the pivotal role of digital tools in enhancing farm productivity. Tune into this insightful episode on all major platforms to learn about transforming agricultural practices through technology.

"The key to successful technology adoption isn't just about using new tools; it's about integrating these tools into daily farming operations seamlessly and effectively."  - Megan McNamee

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Megan McNamee, Climate Enablement Manager at Climate Field View, holds an Agriculture Communication and Leadership degree from Illinois State University. Despite not growing up on a farm, Megan has a robust background in agriculture and has dedicated her career to integrating technology into farming. Her roles have ranged from direct farmer support to leading initiatives in tech adoption. Megan's journey reflects a deep commitment to enhancing agricultural practices through innovation and education.

What will you learn: 
(00:00) Highlight(00:36) Episode introduction(07:51) Enhancing farming with tech(20:14) The agricultural responsibility(22:52) Technology and farm integration(27:24) Education in agriculture(34:35) Productivity strategies(40:00) Closing remark

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there,
In this episode of the Wisenetix Podcast, Dr. Keith Erlandson, a multifaceted veterinarian with a rich swine production and veterinary microbiology background, shares his journey from his military service to significant roles in various agriculture industry sectors. Dr. Erlandson's insights into innovative vaccine technologies and marketing strategies within the agricultural sector are indispensable for professionals seeking to stay ahead in the industry's digital marketing landscape. Tune into this conversation on all major podcast platforms to gain valuable industry perspectives.

"Identifying customer pain points isn't just about solving problems; it's about understanding your market deeply enough to make your solutions resonate." - Dr. Keith Erlandson

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Keith Erlandson, an experienced swine veterinarian from Alta, Iowa, specializes in enhancing swine health and production. Currently a Key Account Manager at Medgene Labs, his 15+ years of diverse roles, including Director of Swine Veterinary Services and Technical Service Veterinarian, showcase his expertise in disease management and swine biosecurity. Holding an MBA and a DVM from Iowa State University, Erlandson is committed to advancing swine health through scientific approaches and continuous learning.

What will you learn: 
(00:00) Highlight(00:24) Introduction(01:05) Veterinary & Swine Production(04:08) Vaccine Technology Innovations(05:40) Agricultural Marketing Insights(07:29) Technical Content Importance(10:35) Integrated Veterinary Approaches(20:27) Reading Recommendations(21:39) Episode Conclusion

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!
In this episode of the Wisenetix Podcast, Andy Rash, General Manager of the US Pork Business for Alltech, discusses the pivotal role of fact-based marketing strategies in agriculture, emphasizing the importance of market mapping and customer segmentation to enhance marketing uptake. Andy’s insights into team leadership and integrating core family values into business practices provide valuable lessons for professionals across the digital marketing and agriculture industries. Don't miss this insightful discussion; tune in on all major podcast platforms to explore innovative strategies that drive success in the agriculture sector.

“Sound technical proof is not just expected but essential for driving a brand's market position effectively." - Andy Rash

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Andy Rash serves as the General Manager of the US Pork Business at Alltech, bringing over a year of dedicated leadership to the role. With a deep commitment to facts-based marketing and leadership through core family values, Andy has successfully integrated these principles across his teams. His focus on building healthy organizational structures and promoting data-driven decision-making makes him a standout leader in the agriculture industry. 

What will you learn: 
(00:00) Highlight(00:28) Introduction(02:30) Team leadership values(03:28) Marketing tactics unveiled(05:43) Technical content role(07:41) Building thought leadership(10:02) Industry challenges tackled(24:13) Organizational health focus(28:02) Episode wrap-up

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there,
In this episode of the Wisenetix Podcast, Dileep Sharma, Commercial Sales and Marketing Lead at Serket explores the innovative intersections of digital marketing and agriculture. With his rich international experience, Dileep discusses the transformative role of artificial intelligence in improving livestock management and animal welfare. His journey through various cultures and industries brings a unique perspective to the challenges and advancements in agricultural technology. Join us to explore the future of agriculture shaped by AI and global connectivity. Tune in on all major podcast platforms to listen to the episode now!

"The key to successful technology adoption in agriculture is not just innovation but also making it relatable and usable for farmers." - Dileep Sharma

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dileep Sharma, with extensive global experience in agriculture, currently leads commercial sales and marketing at Serket. Educated at the University of Manitoba, his career has spanned Canada, the U.S., and Europe, focusing on integrating AI into livestock management for improved animal welfare and farm efficiency.

What will you learn: 
(00:00) Highlight(00:36) Introduction(01:06) Guest background and experiences(02:58) Global work experiences and family life(03:56) Commercial role and marketing in agriculture(12:41) AI and livestock management innovations(18:37) Animal welfare and sustainability(40:20) Future trends in AgTech(41:40) Closing remarks
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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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