22 episodes

What does it take to build a successful podcast? That’s the question I’m out to answer in Wit & Wire, the podcast that takes you behind-the-scenes with successful podcasters and industry experts to learn what it really takes to launch and scale a successful podcast that makes an impact.

I’m your host Melissa Guller, and after launching and growing two successful podcasts of my own, including Everything is Teachable, which peaked as the #2 Career Podcast in America, I started teaching others how they could do it.

To learn more about the podcast, our podcasting courses, and our podcast production and services, visit https://witandwire.com.

Wit & Wire | Start a Podcast That Matters Melissa Guller

    • How To
    • 5.0 • 29 Ratings

What does it take to build a successful podcast? That’s the question I’m out to answer in Wit & Wire, the podcast that takes you behind-the-scenes with successful podcasters and industry experts to learn what it really takes to launch and scale a successful podcast that makes an impact.

I’m your host Melissa Guller, and after launching and growing two successful podcasts of my own, including Everything is Teachable, which peaked as the #2 Career Podcast in America, I started teaching others how they could do it.

To learn more about the podcast, our podcasting courses, and our podcast production and services, visit https://witandwire.com.

    Season 1 Wrap-Up

    Season 1 Wrap-Up

    It's been a great first season! In this bonus Season 1 wrap-up, I'll share why I'm using seasons, what surprised me about Season 1, and what I might do differently for Season 2.
    To check out all episodes - including my favorite - visit witandwire.com/podcast. 
    Stay in touch:
    Website: witandwire.comInstagram: instagram.com/witandwireJoin the email list: witandwire.com (scroll to the footer)

    • 5 min
    Sell authentically by creating a podcast series (Racheal Cook, Promote Yourself to CEO)

    Sell authentically by creating a podcast series (Racheal Cook, Promote Yourself to CEO)

    How do podcast listeners become buyers without everything feeling "salesy?" Today’s guest Racheal Cook is a master of long-term, predictable business growth, and she’s here to share her favorite value-driven sales strategies specifically for podcasters.
    Racheal Cook is an award-winning business strategist and host of the Promote Yourself to CEO podcast. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses, and today, she’s here to share how long-term planning has helped both her podcast and her business grow.
    By the end of this episode, you’ll learn...
    How Racheal started her online business, and how focusing has helped her growRacheal is really intentional about using the word CEO instead of boss babe. But why?How Racheal’s podcast is different from her competitorsHow to sell unsexy stuff, and the power of knowing your audienceWhen to introduce a sales opportunity, including different kinds of marketing promotions-------------------
    Learn more about Racheal Cook and her podcast Promote Yourself to CEO at rachealcook.com.
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    If you’re excited to start your own podcast, but not sure where to start, check out our newly revamped program, the Podcast Kickstart Program. (It's just $27!)
    Podcasting is about more than just the right microphone, and I’ve had over 300 students enroll in the last few months alone to set their goals, choose their format, and get ready to start recording. 
    Check it out at witandwire.com/kickstart.

    • 51 min
    How this niche podcast grew to 3.4 mil downloads and 2.3k reviews (Katrina Ubell, MD, Weight Loss for Busy Physicians)

    How this niche podcast grew to 3.4 mil downloads and 2.3k reviews (Katrina Ubell, MD, Weight Loss for Busy Physicians)

    How does a podcast called “Weight Loss for Busy Physicians” go on to pass 3 million downloads and 2,300+ Apple Podcast reviews with such a niche audience?
    There’s a huge misconception that “going niche” will limit your audience or growth potential as a podcaster. So today, master certified weight loss coach Katrina Ubell, MD shares why getting specific was actually the key to her success, and how she was able to strategically increase her review count, her client roster, and her business, all through podcasting.
    -------------------
    By the end of this episode, you’ll learn...
    Why and when Katrina decided to start a podcast. (Spoiler: it wasn’t a lifelong dream.)Why Katrina decided to target such a niche audience, and how that decision has helped her podcast reach tens of thousands of listenersThe exact strategy Katrina used to get over 2,000 reviews for her podcast (and counting!)Why Katrina decided to do a solo podcast instead of an interview format, and how that decision has had an impact on her growth and businessHow Katrina turns podcast listeners into eventual clientsLearn more about Dr. Katrina Ubell and her podcast Weight Loss for Busy Physicians at katrinaubellmd.com .
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    More from Wit & Wire:
    All Episodes: witandwire.com/podcastInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwire

    • 44 min
    Your episode flow: the three audio segments every podcast needs (with host Melissa Guller)

    Your episode flow: the three audio segments every podcast needs (with host Melissa Guller)

    Your episode flow is the order of audio segments you have in each episode, and there are three key sections that almost all podcasts share: the intro, the content, and the outro. 
    In this episode, you’ll learn how each of the three sections serves a unique purpose, and what to include in each part. We’ll also talk about how to incorporate Signature Segments into your podcast, and how they can help you stand out from the pack in a memorable way.
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    For today’s top takeaways and even more podcasting resources, check out the show notes at witandwire.com/18.
    ----
    If you’re excited to start your own podcast, but not sure where to start, check out our newly revamped program, the Podcast Kickstart Program. (It's just $27!)
    Podcasting is about more than just the right microphone, and I’ve had over 300 students enroll in the last few months alone to set their goals, choose their format, and get ready to start recording. 
    Check it out at witandwire.com/kickstart.

    • 13 min
    How this True Crime podcast went viral with 200k downloads in 8 months (Jules Hannaford, Fool Me Twice)

    How this True Crime podcast went viral with 200k downloads in 8 months (Jules Hannaford, Fool Me Twice)

    Jules Hannaford begrudgingly turned to online dating as a last resort, after being single for more than a decade. But unfortunately, after finally meeting an eligible man, all was not as it seemed.
    In her memoir and first book Fool Me Twice, Jules details the dangers and pitfalls she experienced in her search for love online.
    Then in 2019, with the help of her daughter Zara, she decided to turn her memoir into a true-crime podcast, and within eight months, they already had 200,000 downloads and counting.
    So...how did they do it?
    By the end of this episode, I’m confident that podcasters of all experience levels will walk away with both actionable podcast growth strategies….and a peek behind the curtain on a fascinating, true story.
    >> To learn more about Fool Me Twice, Jules Hannaford, and our podcasting resources at Wit & Wire, visit witandwire.com/foolmetwice. -------------------
    Tune in to all episodes of Fool Me Twice at foolmetwicepod.com.
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    More from Wit & Wire:
    All Episodes: witandwire.com/podcastInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwire

    • 44 min
    Booking big-name guests and the power of building relationships through podcasting (Jay Clouse, Creative Elements)

    Booking big-name guests and the power of building relationships through podcasting (Jay Clouse, Creative Elements)

    Jay Clouse’s podcast launched with a big-name guest - Seth Godin - and has featured a stacked resume of guests ever since. 
    But while the names are familiar, the stories you'll hear on Creative Elements still feel new. That's because Jay is taking a fresh approach and digging deeper into these creators' stories, and not just their expertise. 
    He's made many small, thoughtful decisions along the way that all add up to an incredibly well-produced show with raving fans, and our episode of Wit & Wire is full of insightful advice around podcasting, freelancing, and building meaningful relationships.
    In this episode, Jay shares...
    How Jay started freelancing, and why it can be a challenge for new freelancers to get startedHow Jay and his upside co-host Eric created a unique three-part format for their podcastHow having  a niche podcast has helped Jay find meaningful sponsorship partnersHow podcasting has helped Jay build relationships, and the part of the interview process he likes bestWhat most new freelancers are doing wrong, and how a small shift can help you find your true value and land better, long-term clientsWhy Jay started his second podcast (Creative Elements) and why he recommends focusing on quality right from the startHow community has played a role in his business, and how he creates a truly engaged community in Unreal CollectiveFull show notes and takeaways at witandwire.com/16
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    Special Listener Offer: Freelancing School will help you succeed as a freelancer, and as a Wit & Wire listener, you can save 25% when you join today. Visit witandwire.com/freelancingschool to check it out, and if prompted, use the code WITANDWIRE at checkout.
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    Connect with Jay:
    Website: jayclouse.comCreative Elements Podcast: jayclouse.com/podcastTwitter: twitter.com/jayclouseInstagram:  instagram.com/jayclouse-------------------
    More from Wit & Wire:
    All Episodes: witandwire.com/podcastInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwire

    • 57 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

Dena Podcaster ,

Bingeable Podcast

I learn something new from each episode—so much so that I have already taken notes. I plan on implementing what I learned into the recording and editing process of my next episode. Melissa is so professional, intelligent and thoughtful. She is always thinking about her listeners, making sure they gain invaluable information. I can’t wait to listen to more!

Katie Tomlin ,

So helpful!

I’m thinking about starting my own podcast and these episodes have all been so helpful in my research and planning ahead. Concise, informative, fun.

Contemporary Senior! ,

Clear as a Bell!

I found a place to grow here! . Information is presented so clearly and presented in such a clear way that at the end of each lesson you are amazed at what you've learned. You end up learning podcasting and much more. You become of aware of what is your best skill set, you see how to work through challenges, and know that the smallest interaction can yield rich information. A certain refreshing etquitte is evident. Considering other perspectives is not taken lightly. I am excited about what I have learned about behind the scenes. There is no end to how you will grow. As someone who is 70 I can speak that this is an area where you continue to grow and learn in a welcoming way . I am excited about building my podcast.

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