24 min

Women and the Fight for FinTech with Vrinda Gupta (Sequin‪)‬ Commerce Conversations

    • Entrepreneurship

Women control over $10T in assets (according to McKinsey) in the United States and we only expect that number to grow as wealth is transferred from the Bay Boomers in the years to come. So why then, despite being a major market opportunity, do women feel so deeply underserved by financial institutions?

Vrinda Gupta is the founder of Sequin (YC S21) a Fintech company focused on rebuilding women’s financial profiles via community education and squashing the pink tax through a reward debit card. Vrinda and Claire (Commerce Ventures) discuss the different systemic challenges that women face in finance and the opportunities to overcome them.

Women control over $10T in assets (according to McKinsey) in the United States and we only expect that number to grow as wealth is transferred from the Bay Boomers in the years to come. So why then, despite being a major market opportunity, do women feel so deeply underserved by financial institutions?

Vrinda Gupta is the founder of Sequin (YC S21) a Fintech company focused on rebuilding women’s financial profiles via community education and squashing the pink tax through a reward debit card. Vrinda and Claire (Commerce Ventures) discuss the different systemic challenges that women face in finance and the opportunities to overcome them.

24 min