Women Choosing Growth Tina Sue

Episode 46 – 5 Steps to Master Lead Generation 
Summary:
In this episode of the Women Choosing Growth podcast titled "5 Steps to Master Lead Generation Dynamics," join us as we dive into the intricacies of lead generation with Tina Moser and Karlyn Ankrom as they engage in a dynamic conversation. Together, they unveil a roadmap to attract high-quality leads in today's ever-evolving digital landscape. Karlyn's expertise blends seamlessly with Tina's seasoned perspective, offering practical strategies and insightful anecdotes that promise to revolutionize your approach to social media engagement.
In this conversation, authenticity emerges as the cornerstone of effective digital interaction, with emphasis placed on the value of genuine connections nurtured through comments, polls, and direct messages. The duo underscores the importance of clear calls-to-action (CTAs) as guiding lights amidst the noise of social media, advocating for a playful and approachable demeanor that resonates with audiences.
Through Karlyn's expert guidance, listeners are equipped with tactics for lead generation, including the strategic use of freebies and lead magnets to captivate prospects' attention. They stress the significance of consistency and adaptability in social media strategy, urging listeners to embrace experimentation and curiosity as drivers of success in the digital realm.
What You Will Learn from the Show:
The significance of authentic engagement in social media interactions.Strategies for leveraging comments, polls, and direct messages to foster genuine connections.Practical tips for crafting compelling calls-to-action (CTAs) to drive engagement.Tactics for effective lead generation, including the strategic use of freebies and lead magnets.The importance of consistency and adaptability in social media strategy for long-term success.
Quotes
"Social media is not just a platform; it's a playground for authentic engagement." - Karlyn Ankrom"When the pain point is loud enough, action follows." - Karlyn Ankrom"Social media serves as an emotional outlet for users, craving genuine connections." - Karlyn Ankrom"Consistent sharing is the key; sounding like a broken record indicates you're doing it right." - Karlyn Ankrom"Have fun, be authentic, measure what matters" - Karlyn Ankrom
Resources:
Website: ohsnapsocial.com
Instagram: instagram.com/ohsnapsocialkarlyn
Facebook: facebook.com/ohsnapsocial
LinkedIn: linkedin.com/in/karlynankrom
Youtube: youtube.com/@ohsnapsocial

Episode 45 – Taking Your Product Business to $50 Million
Summary:
In this engaging episode of the Women Choosing Growth podcast titled "Taking Your Product Business to $50 Million," hosted by Tina Sue and featuring guest speaker Marnie Rabinovitch Consky, founder and CEO of Thigh Society, listeners gain deep insights into the essential strategies for managing a successful product-based business. Marnie shares her remarkable entrepreneurial journey and emphasizes the importance of understanding your true customers and delivering what they genuinely need, rather than endlessly expanding product lines.
Drawing from her extensive experience in bootstrapping Thigh Society to over $20 million in sales, Marnie provides practical advice on key areas such as pricing, shipping costs, and the critical role of direct response marketing. Her discussion underscores the value of staying focused on your core product and customer needs, avoiding the distractions of shiny object syndrome in the business landscape.
Throughout the episode, Marnie and Tina explore the challenges and successes in building a niche product brand, offering listeners actionable strategies and inspiring stories that highlight the importance of persistence, clear vision, and strategic financial planning.
What You'll Learn in this Show:
Marnie’s entrepreneurial journey from idea inception to a $20 million business.The importance of knowing your true customer and sticking to your niche.Key strategies for pricing and managing shipping costs effectively.The role of direct response marketing in driving sales for product businesses.Practical tips for avoiding shiny object syndrome and staying focused.Insights into building a successful product-based business without external funding.
Quotes:
"Businesses don't need more products; they just need to know their true customer and provide what that customer wants. Less is more." – Marnie Rabinovitch Consky"How you price your product is really important because marketing costs are a significant part of your budget." – Marnie Rabinovitch Consky"You have to get down to the basics of direct response marketing, which means eliciting a response in the form of a click." – Marnie Rabinovitch Consky"Stay true to yourself. Define what you want out of your business, whether it's time freedom, location freedom, or financial freedom." – Marnie Rabinovitch Consky
Resources:
Website: https://www.thighsociety.com/collections/all
Instagram: https://www.instagram.com/marnieconsky/
                    https://www.instagram.com/thighsociety/
LinkedIn: https://www.linkedin.com/in/marnieconsky/

Episode 44 – Unlock the Secrets to Genuine Networking
Summary:
In this dynamic episode of the Women Choosing Growth podcast titled "Unlock the Secrets to Genuine Networking," hosted by Tina Moser and featuring guest speaker Sarah Gemmell, listeners are offered an in-depth exploration of strategic networking and referral generation. Known as the Queen of Networking, Sarah shares her unique journey from a psychology and counseling background to becoming a successful entrepreneur, leveraging networking to drive business growth.
Sarah discusses her transition from working in the social services sector to embracing fitness and ultimately finding her true calling in networking. Throughout the episode, she emphasizes the importance of having the right intentions, crafting effective messaging, and nurturing relationships to make networking a powerful tool for business success.
Listeners will gain valuable insights into avoiding common networking pitfalls and learn actionable strategies for building meaningful connections that lead to tangible business results. The conversation is filled with practical advice, making it an essential listen for anyone looking to enhance their networking skills and business growth strategies.
What Will You Learn from the Show:
The Power of Intentionality: Gain insights into how intentional networking can be a catalyst for business growth, understanding the difference between strategic connections and superficial interactions.Building Lasting Relationships: Learn techniques for nurturing genuine relationships that go beyond transactional networking, discovering how authenticity can foster trust and collaboration.Navigating Networking Challenges: Identify common networking pitfalls and learn strategies to overcome them, equipping yourself with the tools to navigate networking events with confidence and purpose.Effective Communication: Understand the importance of clear messaging and active listening in building meaningful connections, and learning to articulate your value proposition authentically.Strategic Networking: Discover strategies for identifying and connecting with key influencers and mentors who can offer valuable insights and support on your entrepreneurial journey.Personal Growth: Explore how stepping out of your comfort zone and embracing networking opportunities can lead to personal and professional growth, cultivating resilience and adaptability in the face of challenges.
Quotes:
"Networking is about creating relationships, not just collecting business cards." – Sarah Gemmell"Give more than you expect to receive." – Sarah Gemmell"Be yourself; people connect with authenticity." – Sarah Gemmell"Clear messaging is key; know what you want and communicate it effectively." – Sarah Gemmell"Connect with influencers who align with your values and vision for long-term growth." – Sarah Gemmell"Embrace discomfort; that's where growth happens." – Sarah Gemmell

Resources:
Website: https://sarahjeanco.com/
Instagram: https://www.instagram.com/sarahgemmell_/#
Freebie: https://www.sarahjeanco.com/checklist 
Free Networking Community: https://www.facebook.com/groups/962114247995594

Episode 43 – Jen Cochrane | Is it Time to Spend Money?
Summary:
In this enlightening episode of the Women Choosing Growth podcast titled "Is it Time to Spend Money?" hosted by Tina Sue and featuring guest speaker Jen Cochrane, co-founder and CEO of Gifted Travel Network, listeners are treated to a deep dive into the intricacies of strategic decision-making in business. Drawing from her extensive experience transitioning from a corporate executive to a leading figure in the travel industry, Jen shares invaluable insights on when to invest and when to exercise caution in spending, particularly focusing on financial planning aligned with broader strategic objectives.

The conversation unfolds organically as Jen dives into the nuances of entrepreneurship, emphasizing the importance of pushing beyond comfort zones to foster growth. She articulates the significance of having a clear vision, coupled with a deliberate and systematic approach to financial planning. Throughout the discussion, Jen offers practical advice and actionable strategies for entrepreneurs navigating the challenges of building and sustaining successful businesses in today's ever-evolving landscape.

As Tina Sue and Jen explore various facets of business growth, from the role of technology in enhancing efficiency to the criticality of hiring and team building, listeners are treated to a wealth of knowledge distilled from Jen's remarkable journey and entrepreneurial acumen. The episode resonates with inspiring anecdotes, insightful reflections, and actionable takeaways, making it a must-listen for aspiring entrepreneurs and seasoned business leaders alike.

What You'll Learn in this Show:

Jen's remarkable journey from corporate executive to travel industry expert.
The critical role of strategic decision-making in fostering business growth.
Insights on when to invest and when to exercise caution in spending.
Strategies for crafting a financial plan that aligns with strategic goals.
Practical advice for entrepreneurs on building and sustaining successful businesses.
The impact of mindset, risk-taking, and adaptability on entrepreneurial success.
Quotes:
"People need to be pushed out of their comfort zone because if you want to keep growing, you have to hire ahead of growth." – Jen Chochrane"Before you invest, start with a big picture and make sure that you're clear on your vision." – Tina Sue"Putting it down on paper usually makes it happen in some way." – Jen Chochrane"Success is freedom, fulfillment, and financial satisfaction; profitability alone is not success." – Jen Chochrane"Technology is essential for efficiency, competitiveness, and risk management in today's business environment." – Jen Chochrane"You don't always have to be the first to market with new technology; sometimes it's better to let it play out and see which one wins over the industry." – Jen Chochrane
Resources:
Jen Cochrane LinkedIn: https://www.linkedin.com/in/jennifercochrane/
Gifted Travel Network Website: https://www.giftedtravelnetwork.com/

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Summary:
In a riveting exchange on the Women Choosing Growth Podcast, Tina Sue engages in a transformative conversation with Kortney Murray, CEO and founder of Coastal Kapital. Through Kortney's captivating narrative, listeners are invited into the world of finance, where her journey from fashion enthusiast to finance maven serves as a beacon of inspiration. With anecdotes ranging from shop class mishaps to navigating the intricacies of heavy equipment sales and mortgages, Kortney's story underscores the resilience and determination required for entrepreneurial success.
As the discussion unfolds, Kortney sheds light on the unique challenges faced by women in accessing financing for business growth. With a focus on financial literacy, Kortney emphasizes the critical importance of understanding credit, exploring diverse financing options, and effectively managing personal and business finances. Through her insights, listeners gain a deeper appreciation for the human-centric approach to lending advocated by Coastal Kapital, where the story behind each business holds equal weight to financial metrics.
Throughout the episode, Kortney's vision for empowering women entrepreneurs shines brightly, offering a diverse array of tailored financing solutions through Coastal Kapital. By prioritizing collaboration and strategic planning, Kortney equips listeners with the tools and knowledge needed to navigate the complex landscape of entrepreneurship successfully. As the conversation concludes, Tina Sue and Kortney leave listeners inspired to embrace financial education, leverage alternative financing avenues, and embark on a journey toward sustainable growth and prosperity.
What you’ll learn in this Show:
The pivotal role of financial literacy in entrepreneurial success.Strategies for overcoming financing challenges and accessing capital.The importance of alternative financing options for business growth.How collaboration can empower women in business.Practical tips for building business credit and managing finances.Inspirational stories showcasing resilience and determination in entrepreneurship.
Quotes:
"You can't grow without OPM - other people's money." – Kortney Murray"The human factor is essential in lending decisions. We prioritize understanding the story behind each business." – Kortney Murray"Collaboration is the new currency. Together, we can uplift and empower women in business." – Kortney Murray"Financial literacy is the foundation for strategic growth and success in entrepreneurship." – Kortney Murray

Resources:
Website for Coastal Kapital: https://coastalkapital.com/
Kortney’s Personal Web: https://www.kortneymurray.com/
LinkedIn: https://www.linkedin.com/in/kortneybmurray/
Instagram: https://www.instagram.com/kaoskort/
Women Gone WIld Book: https://www.wgwbook.com/

In this episode of Women Choosing Growth Podcast Tina Sue hosts a meaningful discussion with Allison Lacoursiere, a renowned professional coach specializing in leadership and worthiness, who dives into the multifaceted aspects of self-worth and its implications for personal and professional success. Throughout the discussion, Allison intricately unpacks the four crucial steps towards achieving self-empowerment: knowing oneself, accepting oneself, honoring oneself, and loving oneself. Each step is illuminated with insightful anecdotes and practical advice, empowering listeners to embark on a journey of self-discovery and growth.
Furthermore, Allison sheds light on the pervasive societal and generational influences that often undermine women's confidence and self-worth. With empathy and understanding, she offers tangible solutions and resources, including her transformative group coaching program, "Clearly Worthy," tailored to support women in overcoming self-limiting beliefs and reclaiming their inherent worth.
By jumping into this enriching dialogue, listeners are not only equipped with actionable strategies for fostering self-worth but also inspired to cultivate a deep sense of self-compassion and authenticity in all aspects of their lives. Allison's profound insights serve as a guiding beacon, illuminating the path towards a more fulfilling and purpose-driven existence.
What you’ll learn in this Show:
The importance of understanding and embracing your desires, needs, and values.How to accept all aspects of yourself, including strengths, weaknesses, and mistakes, without judgement.Strategies for setting boundaries, prioritizing well-being, and confidently asserting needs and desires.Cultivating self-love and appreciation independent of external validation.Recognizing and overcoming societal and generational influences on self-worth.Opportunities for support and growth through group coaching programs like "Clearly Worthy."
Quotes:
"Know Yourself: Take the time to understand your desires, needs, and values as an individual." - Allison Lacoursiere"Accept Yourself: Embrace all aspects of yourself, including your strengths, weaknesses, and mistakes, without judgement." - Allison Lacoursiere"Honor Yourself: Set boundaries, prioritize your well-being, and assert your needs and desires confidently." - Allison Lacoursiere"Love Yourself: Cultivate a deep sense of self-love and appreciation, recognizing your inherent worthiness independent of external achievements or validation." - Allison Lacoursiere

Resources:
Website: https://www.yourclearalignercoach.com/about-me
LinkedIn: https://www.linkedin.com/in/allison-lacoursiere-32789680/
Instagram: https://www.instagram.com/yourclearalignercoach/
Permission to be Powerful Book: https://www.amazon.com/Permission-Powerful-Playing-Desires-Fullness-ebook/dp/B0CMBCNWWX/ref=sr_1_1?crid=1E9EKJ6MCNP7S&keywords=permission+to+be+powerful&qid=1704375427&sprefix=permission+to+be+powerful%2Caps%2C116&sr=8-1