Women Choosing Growth Tina Sue

Episode 53 - Balancing Business Leadership with Family Relationships
Summary
In this episode of "Women Choosing Growth," Tina Moser sits down with Ruth Velez, a seasoned entrepreneur who shares her experiences navigating the complexities of having family members as employees. Ruth recounts the challenging situations she faced, from losing a major contract and dealing with the fallout of COVID-19 to addressing inappropriate behavior and navigating blurred lines between family and business roles. Through candid stories and hard-earned lessons, Ruth emphasizes the importance of clear communication, setting boundaries, and maintaining a balance between professional and personal relationships.
Ruth also highlights the value of putting agreements in writing, even informal ones, to establish ground rules and expectations. She shares her journey of growing as a leader, learning to handle difficult conversations, and the necessity of separating her roles as a business owner and a family member. Ruth’s insights provide invaluable guidance for entrepreneurs who find themselves in similar situations, stressing the need for transparency, empathy, and wisdom in maintaining both business success and family harmony.
What You Will Learn from the Show:
Strategies for managing family members as employees, including setting clear boundaries and expectations.The importance of communication and transparency in maintaining healthy business and personal relationships.How to handle difficult conversations and terminations with empathy and professionalism.The benefits of putting agreements in writing to avoid misunderstandings and conflicts.Tips on balancing the dual roles of being a business leader and a family member.

Notable Quotes
"Putting stuff in writing, even if it's bullet points, can make a big difference in maintaining clear expectations.""As an entrepreneur, you need to separate your business role from your family role to navigate the murky waters effectively.""Family members might feel loyal to you, but it's crucial to communicate openly about their roles and the business's needs.""Sometimes, being transparent about the business's struggles can help employees understand and align with the company's situation.""Forgiveness and grace are key to maintaining healthy relationships and moving forward, both in business and family."

Resources:
Email: rvelez@vinaligroup.com
Website: www.vinaligroup.com
Calendly: https://calendly.com/ruthvelez
LinkedIn: https://www.linkedin.com/in/ruthievelez/

Women Choosing Growth Resources:
Email: Tina@WomenChoosingGrowth.com
Insta: https://www.instagram.com/womenchoosinggrowth/
Website: Tina-Sue.Com
LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/

Episode 52 - Empowering Business Growth Through Smart Investments
Summary
In this episode, Tina Sue dives into the world of investments with Trixy Castro, a seasoned investor with experience in over 50 investments. Trixy shares invaluable insights on the nuances of business investments, from understanding the real needs of your business to choosing the right type of investor. The conversation covers the importance of identifying synergies, the critical role of people in business success, and the necessity of being transparent and realistic about your business goals.
Trixy emphasizes the significance of separating the need from the challenge and being clear about what capital or resources are required to drive growth. She discusses her investment approach, which includes evaluating the potential to add value, understanding the team behind the business, and ensuring that both parties can collaborate effectively for mutual success. The episode also touches on the importance of finding the right partners and the potential pitfalls of partnerships that go awry.
What You Will Learn from the Show:
Understanding Investment Needs: How to distinguish between your business's actual needs and challenges and determine the right type of investment or investor.Evaluating Investment Opportunities: Criteria for assessing potential investments, including synergies, the ability to add value, and the readiness of the team.Importance of People in Business: The role of the team and the entrepreneur in ensuring the success of the business and the investment.Collaborative Approach to Investments: Strategies for working synergistically with investors and partners to achieve business growth.Realistic Business Planning: The necessity of being honest and realistic about your business’s potential and needs when seeking investment.
Notable Quotes:
"Having someone invest in your business is invaluable because they’ll tell you what's ugly about your baby. Stomaching that feedback and deciding what to fix is crucial." – Trixy Castro"The synergies you get from an investment are invaluable. You've got two revenue sources, additional products, and market expansion." – Trixy Castro"It's not just about the product or process but the people. The right team can make or break your business." – Trixy Castro"I always ask myself, can I add value? If not, do I have the resources or connections that can?" – Trixy Castro"Transparency is key. If you're realistic about your business needs and potential, you can find the right type of capital and the right partners." – Trixy Castro
Guest Resources:
Email: tcastro@hampsteadventures.com
Website: https://www.trxcapfund.com
Personal Website: https://www.trixycastro.com
LinkedIn: https://www.linkedin.com/in/trixy-castro-7591a420/
Women Choosing Growth Resources:
Email: Tina@WomenChoosingGrowth.com
Insta: https://www.instagram.com/womenchoosinggrowth/
Website: Tina-Sue.Com
LinkedIn: a href="https://www.linkedin.com/in/tina-sue-moser-540379a/" rel="noopener noreferrer"...

Episode 51 – Beyond Balance Sheets: The Key to Business Strength 
Summary:
Our very own host of Women Choosing Growth was a guest expert on The Exit. A podcast brought to you by Flippa, Because we love The Exit and because this episode was so powerful we wanted to share it with our own listeners as well.  In Beyond Balance Sheets Tina Sue shares her remarkable journey in entrepreneurship. Starting with a leap of faith and learning to "build the parachute on the way down," Tina now owns multiple businesses and serves as the Strategic Finance Director at Cultivate Advisors. She shares her evolution from mastering financial literacy to successfully exiting her business, highlighting crucial aspects of financial health beyond mere profit and loss statements. Tina emphasizes the importance of future projections and cash flow management for entrepreneurs.
Tina also discusses the significance of leadership development and strategic hiring in building a successful team. She advises entrepreneurs to prioritize the quality of hires over the urgency of filling positions. Reflecting on her entrepreneurial experiences, Tina would advise her younger self to focus on strategic spending and prioritize return on investment (ROI) analysis.
A significant portion of the episode focuses on the lessons Tina has learned about financial health. She explains that many entrepreneurs get caught up in the day-to-day financials, losing sight of long-term financial planning. Tina urges business owners to pay close attention to their cash flow and future financial projections, as these are critical for sustained success. Her insights into financial literacy demonstrate how a strong grasp of financial principles can lead to better decision-making and ultimately, a more profitable business.
What You Will Learn from the Show:
The evolution from financial literacy to successful business exits.The importance of understanding financial health beyond profit and loss statements.How to focus on future projections and cash flow management.The significance of leadership development and strategic hiring.Advice on strategic spending and prioritizing ROI analysis
         Notable Quotes:
"Jumping from a plane and building the parachute on the way down." - Tina Moser"Understanding financial health goes beyond profit and loss statements; it's about future projections and cash flow management." - Tina Moser"Prioritize the quality of new hires over the immediacy of filling positions." - Tina Moser"Embrace strategic spending and always analyze the ROI." - Tina Moser
Resources:
Flippa: https://flippa.com
The Exit Podcast: https://podcasts.apple.com/us/podcast/the-exit-presented-by-flippa/id1532346146
Cultivate Advisors: https://cultivateadvisors.com/ 
Women Choosing Growth Podcast: https://womenchoosinggrowth.com/
Instagram: https://www.instagram.com/womenchoosinggrowth/

Episode 50 - Celebrating Our 1 Year Anniversary and 50th Episode!
Summary
In this landmark 50th episode of "Women Choosing Growth," host Tina Sue celebrates the podcast's first anniversary and reflects on the journey so far. Tina highlights the significance of reaching this milestone, emphasizing the dedication and passion required to sustain and grow a podcast. She shares compelling statistics on podcast longevity and discusses how Women Choosing Growth stands out by consistently providing valuable content for women entrepreneurs.
Throughout the episode, Tina takes listeners on a trip down memory lane, revisiting key topics and insights from previous episodes. From self-development and mental health to leadership and sales strategies, she underscores the importance of each theme in the entrepreneurial journey. Tina also celebrates the community of women who have contributed to and benefited from the podcast, encouraging listeners to continue their growth journey with actionable advice and support.
What episode do you need most? Below is the summary of our episode categories: 
Self Development & MindsetDreamcasting Your Future and Setting Goals Time Management and Prioritization Recruiting, Leadership & CultureSalesNetworkingCustomer ExperienceMarketing, Branding, StorytellingFinancial Mastery, Profit First MentalityGrowth by AcquisitionGrowing Your Enterprise ValueHaving Your Voice HeardSharing Your Story in Writing …and much more
Notable Quotes:
"It's not easy to run a podcast, but it has to be in your heart. It's about the mission." – Tina Sue"Entrepreneurship is definitely uncomfortable at times. Embrace it and grow." – Tina Sue"Celebrate your milestones and use them as a reminder of your journey and achievements." – Tina Sue"Leadership is about building a factory of level five leaders so your business continues to grow." – Tina Sue"Both parenting and leading a team require vision, patience, and a deep understanding of individual needs and motivations." – Tina Sue
Resources:
Website:  https://www.womenchoosinggrowth.com/
Personal Brand: https://tina-sue.com 
Instagram:  https://www.instagram.com/womenchoosinggrowth
Facebook:  https://www.facebook.com/profile.php?id=100094002221633
LinkedIn:  https://www.linkedin.com/in/tina-sue-moser-540379a/

Episode 49 - Tina Sue | The Parallels Between Leading your Team and Parenting
Summary
In this down to earth episode of "Women Choosing Growth," host Tina Sue reminds us all of the striking similarities between leading a business team and raising a family. Drawing from her recent vacation experiences with her children, Tina emphasizes how the skills honed in parenting can be directly applied to effective business leadership. She discusses key parallels such as vision and goal-setting, patience, individualized attention, and communication, illustrating how these elements are essential in both realms. Through tangible strategies, Tina provides actionable advice on fostering independence, setting clear expectations, celebrating achievements, and leading by example, ensuring listeners can apply these insights both at home and in their professional lives.
Tina further supports her discussion with compelling statistics that highlight the significant impact of strong leadership on employee engagement, retention rates, and child development. The episode is rich with practical applications, offering listeners concrete steps to enhance their leadership skills in both parenting and business. By creating development plans, holding regular check-ins, encouraging problem-solving, and balancing discipline with flexibility, Tina guides her audience towards creating supportive and empowering environments for their children and team members alike.
Concluding with a call to action, Tina encourages her listeners to subscribe, share their experiences, and join the community of women entrepreneurs striving for growth. This episode is a powerful reminder that the leadership skills developed in personal life can be immensely beneficial in professional settings, fostering growth, and success in both areas.
What You'll Learn in this Show:
Parallels Between Parenting and Leadership: Discover how skills like vision-setting, patience, and individualized attention in parenting are crucial in business leadership.Fostering Independence: Learn strategies to encourage decision-making and confidence both in children and team members.Setting Clear Expectations: Understand the importance of clear communication and setting measurable goals in both parenting and business.Celebrating Achievements: Find out how positive reinforcement can boost morale and build self-esteem in children and employees.Leading by Example: Explore how modeling desired behaviors and values can inspire both your children and your team.
Notable Quotes:
"Both roles require vision, patience, and a deep understanding of individual needs and motivations." – Tina Sue"Just as you nurture your children to grow into independent and confident adults, you can cultivate your team members to become empowered and proactive professionals." – Tina Sue"Encourage decision-making by giving them choice or asking them what they think is the best decision and ask them why." – Tina Sue"There is no room for 'because I said so.' There should not be any attitude of that in the workplace either unless you want a really bad culture to brew." – Tina Sue"By fostering independence, setting clear expectations, celebrating achievements, and leading by example, you can nurture growth in both your family and your business." – Tina Sue

Resources:
Dream Big, Plan Bigger Planning Guide (Free) https://www.tina-sue.com/freebie-dream-big-plan-bigger
Website:  https://www.womenchoosinggrowth.com/
Instagram:  a href="https://www.instagram.com/womenchoosinggrowth" rel="noopener noreferrer"...

Episode 48 – Fixing Your Flop: 5 Ways to Course Correct a Failing Marketing Campaign
Summary:
In this episode of the Women Choosing Growth podcast, Episode 48 titled "Fixing Your Flop: 5 Ways to Course Correct a Failing Marketing Campaign," Tina Moser interviews Victoria Hajjar, a marketing expert, who shares insights on the pitfalls and solutions in social media marketing campaigns. Victoria highlights the common issue of attracting followers who do not convert into buyers and emphasizes the importance of targeting and qualifying your audience. She discusses a five-step process to revamp an underperforming campaign: auditing the campaign, involving the team, coordinating changes, segmenting the audience for tailored communication, and conducting a postmortem review. Additionally, Victoria provides resources for building a sales-focused marketing strategy and offers ways to connect with her for further guidance.
Victoria points out the excitement that comes with viral content and the surge in followers it brings. However, she underscores that these followers often do not align with the brand’s target market, leading to low conversion rates. She shares her experience of discussing this issue on LinkedIn, emphasizing the need for content that not only adds value but also filters and qualifies potential customers. By focusing on creating specific, targeted content, brands can ensure that their audience is more likely to be genuinely interested and engaged.
Victoria also expalins the practical steps of campaign improvement. She stresses the importance of a comprehensive audit to understand the customer journey and realign it with the campaign’s goals. Collaboration within the team is crucial to bring diverse perspectives and ideas into the problem-solving process. Clear communication and synchronized updates are vital to avoid disjointed efforts. By segmenting the audience based on engagement, brands can tailor their communication to address specific needs and objections. Finally, conducting a postmortem review helps in capturing learnings and refining strategies for future campaigns.
What You Will Learn from the Show:
Why followers don’t always convert into buyers and how to address this issue.The importance of targeting and qualifying your audience through specific content.A five-step process to fix underperforming marketing campaigns.The significance of team collaboration and clear communication in campaign management.How to use postmortem reviews to continuously improve marketing strategies.
Notable Quotes:
"The problem is that our followers aren't necessarily buyers. They could never be buyers." – Victoria Hajjar"The content we create has to qualify our people... to filter out all the people that are not interested." – Victoria Hajjar"Reconnect with our bigger goals for the campaign or promotion and make sure that our messaging, our imagery, the journey we're bringing them on makes sense and is connected to what we're trying to accomplish." – Victoria Hajjar"Get on the same page with what changes are going to be made so we're not just making changes in little silos." – Victoria Hajjar"Segmenting our contacts by activities... to kind of turn up the heat a little bit on the promotion or campaign to help move them into action or do some objection handling." – Victoria Hajjar
Resources:
Website: www.ugliventures.com
Instagram: https://www.instagram.com/ugliventures/
Facebook: facebook.com/AppletreeMarketing
LinkedIn:...