119 episodes

The Women Conquer Business show is an educational, how-to women in business podcast that features stories, marketing news, and real-life experiences from fun and friendly hosts Jen McFarland and Shelley Carney.

You'll learn strategies and tactics, leadership skills, and practical advice from successful women entrepreneurs to help you grow, nurture and sustain your business.

Here's what you can expect:

Breaking News: Get the latest marketing news about apps and trends as we hear about them.

How to & Training: Learn how to implement or create something new for your small business.

Tweak of the Week: Get the skinny on a fun tool we've been exploring and how that could help you.

Inspirational Nugget: A sweet treat at the end to help you get grounded and stay the course. The world needs you and everything you have to offer.

Women Conquer Business Jen McFarland & Shelley Carney

    • Education
    • 4.9 • 24 Ratings

The Women Conquer Business show is an educational, how-to women in business podcast that features stories, marketing news, and real-life experiences from fun and friendly hosts Jen McFarland and Shelley Carney.

You'll learn strategies and tactics, leadership skills, and practical advice from successful women entrepreneurs to help you grow, nurture and sustain your business.

Here's what you can expect:

Breaking News: Get the latest marketing news about apps and trends as we hear about them.

How to & Training: Learn how to implement or create something new for your small business.

Tweak of the Week: Get the skinny on a fun tool we've been exploring and how that could help you.

Inspirational Nugget: A sweet treat at the end to help you get grounded and stay the course. The world needs you and everything you have to offer.

    Skyscraper Pages and Pillar Posts: How to Create Powerful, Authority-Building Content

    Skyscraper Pages and Pillar Posts: How to Create Powerful, Authority-Building Content

    Skyscraper Pages
    Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it?
    This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, think of this as the 'center' of your topic cluster — the most important content related to a cluster. Think of this as your 'ultimate guide' to ultimate guides.
    Presentation/Training:
    What is a skyscraper page?
    How does it build authority?
    https://www.canva.com/design/DAFFF1IVYWQ/view?utm_content=DAFFF1IVYWQandutm_campaign=designshareandutm_medium=linkandutm_source=publishsharelink (View Slides)
    Review: E-A-T, Content Funnel, Topic Clusters
    Long-Form(ish) Content Types
    Cornerstone
    Skyscraper
    10x
    Pillar
    Small Business Content Dilemma
    Content Reality
    Questions and Advice
    Chocolate Cake Example (https://www.womenconquerbiz.com/podcast/topic-clusters/ (from last week)) Revisited

    https://youtu.be/Ytd5le3XXUs (Watch on YouTube)
    Can't-Miss ResourcesSubscribe to the https://www.womenconquerbiz.com/newsletter%20 (Women Conquer Business newsletter)
    Shelley’s LinkedIn Newsletter: https://www.womenconquerbiz.com/p/68446010-f6df-49b7-9645-8cbbbd0fa4cc/www.linkedin.com/newsletters/messages-and-methods-6882145971216773120/%20 (“What is Personal Branding and Why Do I Need It?”)

    Breaking NewsOn July 13 Descript will unveil a transformative new way of making a video. Join the Livestream on July 13, 10 am PT / 1 pm ET. https://www.crowdcast.io/e/ukb0yw98/register (Register to watch live) or look for it on their https://www.youtube.com/c/Descript (YouTube Channel)
    https://www.nearmedia.co/post-roe-privacy-page-speed-revenue-ar-revolution/ (Privacy Issues and women’s health) in the wake of Roe v. Wade reversal
    Get the whole ‘crow in the chimney’ story: https://www.womenconquerbiz.com/podcast/business-analogy-stories/ (How Does a Crow in Your Chimney Relates to Your Business?)

    Tweaks of the Weekhttps://productdyno.com/ (ProductDyno) product selling and delivery platform where customers can access all their related purchases from you in ONE place. Alternative to: Podia, Thinkific, MemberVault, and Kajabi. https://appsumo.com/products/productdyno/ (Currently available on AppSumo for lifetime purchase) (Shelley bought a Tier 3 license).
    https://snapdownloader.com/ (SnapDownloader): Moving off of Facebook? Want all your videos hosted elsewhere? SnapDownloader lets you download videos from YouTube, Facebook, Twitter, and Vimeo. https://appsumo.com/products/marketplace-snapdownloader/ (Currently available on AppSumo). As we mentioned on the show, please only use this on your own videos.

    Inspirational Nugget“The mind adapts and converts any obstacle to its action into a means of achieving it. That which is an impediment to action is turned to advance action. The obstacle on the path becomes the way.” —Marcus Aurelius, Meditations, 5.20You have the power of turning obstacles upside down, taking one negative circumstance and using it as an opportunity to practice an unintended virtue or form of excellence.
    How can I use this obstacle as an opportunity?
    I’m sure more good things will come from this occasion that I do not yet see. I have faith that doing what feels important and right is always the right course. Even if some other things need to be put on hold.

    Connect with UsPodcast Production
    Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link)
    Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link)
    Music: https://uppbeat.io/ (Uppbeat.io)

    Connect with Jen
    Brought to you by Women Conquer Business
    Connect with https://shor.by/wcb (Jen McFarland)
    Women Conquer Business https://www.womenconquerbiz.com/marketing-services/ (marketing consultancy)...

    • 51 min
    Topic Clusters: Fresh Ideas Based on Expertise

    Topic Clusters: Fresh Ideas Based on Expertise

    We’ve talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. This week’s show is all about creating topic clusters (AKA content themes) based on your expertise. You’ll find you have a goldmine within you. We’ll help you unlock the riches.STAY CONNECTED: 🌍See Jen’s website: https://www.womenconquerbiz.com 🌍Jen’s courses: https://epiphanycourses.com🎙️Listen to the podcast: https://plnk.to/womenconquerbusiness 💼Follow Jen on LinkedIn: https://linkedin.com/in/jensmcfarland 🌍See Shelley’s website: https://www.livecast.life/💼Follow Shelley on LinkedIn: https://www.linkedin.com/in/shelleycarney/ BREAKING NEWS: Vidcon on YouTube at https://www.youtube.com/user/vidcon Unfortunately, Jen can’t be there (gave up ticket!)PRESENTATION/TRAINING: TOPIC CLUSTERSE-A-T (Expertise, Authoritativeness, Trustworthiness)Why Google cares about your Expertise as a creator, the Authoritativeness of the content/information, and the Trustworthiness of your website.YAMYL (Your Money or Your Life)Use care in creating content in these areas:News and current events (business, tech, science, etc.)Government and lawFinancial advice (investments, retirement)Shopping information (product reviews, research)Medical advice (drugs, hospitals, emergencies)People (race, religion, sexuality)… Yeah, we think it’s just about everything too. But Google doesn’t like it if your content is inaccurate and could do harm to another person.Long story short: create good content based on the content funnel and topic clusters we talk about next and you should be OK.Content FunnelPeople search for different reasons: NavigationalInformationalTransactionalCommercialCreate different types of content to capture people in different places within the funnel. Topic ClustersWhat are topic clusters?Grouping content based on themes or a common broad topic, held together by a pillar post or skyscraper pageHigh-quality content representing different places within the funnel.Chocolate Cake ExampleWe walk you through a topic cluster using chocolate cake as an example.Service Providers – noteUse the problem, solution, results model if you’re a service provider struggling to come up with topics.WORDS OF WISDOM: It’s important that whatever you create is within your expertise and is authoritative, meaning you’re creating it to create value, to help people. And that it is based on expertise and part of what helps with that is if you link to other things. So something like topic clusters, you might link out to HubSpot or Semrush, or any of these different SEO companies to show that you have well researched it and you’re within your lane. — JenWe have found that when you completely radically change, sometimes you have a small group of people who stay with you because they like you. They will stay with you no matter what you’re talking about because they like you as a person, a friend, or a brand. So you can change your brand. You can change your focus. You can home in on things a little more if you need to in the future. But to get started, you want to be very clear about who you are, what you’re talking about, and who you’re talking to. — ShelleyCHAPTERS: 00:00 Countdown music and intro03:08 Jen: Speaking at Association of Philanthropic Counsel tomorrow: https://apcinc.org/ 04:42 Get on the waiting list for Shelley’s Livecast Lifestyle course to get a special friend and family discount at http://course.livecast.life 07:11 Vidcon on YouTube at https://www.youtube.com/user/vidcon Unfortunately, Jen can’t be there (gave up the ticket!)10:01 Creating topic clusters based on your expertise12:13 E-A-T20:12 Your Money or Your Life25:11 Content Funnel, People Search for a Reason29:02 Topic Clusters31:36 Chocolate Cake Example36:10 Service Providers delta model41:44

    • 47 min
    How to Create a Successful Blog for Your Business

    How to Create a Successful Blog for Your Business

    When creating content for your business website, you have so many choices: podcasting, videos, email marketing... it’s easy to forget about blogs. We’ll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.STAY CONNECTED: 🌍See Jen’s website: https://www.womenconquerbiz.com 🌍Jen’s courses: https://epiphanycourses.com🎙️Listen to the podcast: https://plnk.to/womenconquerbusiness 💼Follow Jen on LinkedIn: https://linkedin.com/in/jensmcfarland 🌍See Shelley’s website: https://www.livecast.life/💼Follow Shelley on LinkedIn: https://www.linkedin.com/in/shelleycarney/ BREAKING NEWS: Ahrefs releases Yep search engine (https://yep.com/) (in beta)Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators.Claims offer an unbiased, private search experience that rewards and compensates the makers behind the content. More info: https://searchengineland.com/yep-search-engine-385613 PRESENTATION/TRAINING: BLOG FOR YOUR BUSINESSWhy blog in 2022?Search engines still like words the mostBlogs aren’t going anywhere“Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long gameAlternative Blogging PlatformsGives you a chance to test out your voice/writing style/topics, find an audienceGreat place to start if you don’t have a websiteMedium: https://medium.com/creators NewsBreak Originals: https://creators.newsbreak.com/creators Vocal: https://vocal.media/ Best blogging website platformsWordPress: https://wordpress.orgGhost: https://ghost.org Squarespace: https://squarespace.com Finding topicsMake a list of your expertise, in granular detailWhat questions do you answer?Answer the Public / Google related questionsTestimonialsCustomer questionsResearch, research, researchBlog post essentialsHeadlines and hooksImagesSubheadsEmbeds (video, Twitter, etc.)Call to ActionPromote and share your blogSocial mediaNewsletterLEARN MORE:Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter Free Livecast Life workbook download at http://guide.livecast.life WORDS OF WISDOM: The key to writing a good headline is to use something called power words and power words are different types of words that elicit different emotions around taking action and doing different things. When you’re writing a blog post, you really want somebody to click on it and read it. That’s the most important thing. — Jen Blogging is another avenue to bring new people into your realm. I’m always getting people who are brand new, who are finding my blog, liking it, following it, and reading it every week. There are certain topics that they like and then you can also look at your statistics. What articles are the most prevalent? Who’s looking at what the most? Then you double down on that content. — Shelley CHAPTERS: 00:00:00 Countdown music and intro00:01:49 Personal news: Concussion therapy graduation & Shelley’s mom coming home00:03:46 New courses from Jen and Shelley00:06:04 Ahrefs releases Yep search engine (https://yep.com/) (in beta)00:09:25 Why blog in 2022?00:17:15 Alternative Blogging Platforms00:21:46 Best blogging website platforms00:31:40 Finding topics for your blog00:42:25 Blog post essentials00:56:34 Promote and share your blog00:58:20 Rediscovering how amazing Repurpose.io really is00:59:00 Google Slides animation feature01:00:28 Ask for help - we’re here for you!#business #blogforbeginners #blogideas

    • 1 hr 3 min
    How to Start with YouTube: Beginner's Guide

    How to Start with YouTube: Beginner's Guide

    How to Start with YouTube
    Hey everyone! Today, Shelley and I guide you through how to start with YouTube, the second largest search engine and most popular social media channel in the US.
    Why YouTube?
    Set up your channel.
    Basics of how to use YouTube to grow your business
    How to get started live streaming

    Words of Wisdom
    At the beginning of crafting that show, get those biggest fans who, if you don't want to do it by yourself, then you need to be with somebody who is saying, oh, they're really great. You want this. It really helps you feel engaged and excited about your own show too. — Jen
    They may have searched for a term, found your video, and watched it, but they don't know if that's a one-off or if that's something that you do all the time. You want to show in your branding what you're all about, and what people can learn when they come to your channel. — Shelley
    Breaking News
    https://www.socialmediatoday.com/news/youtube-is-moving-into-podcasts-with-new-details-revealing-its-podcast-pla/621306/ (Signs that YouTube is getting into the podcasting business)
    https://www.adweek.com/media/the-revolving-door-begins-to-spin-at-clubhouse/ (Layoffs at Clubhouse)


    Can't-Miss Resources
    Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter)
    Set up studio: suggested equipment http://studio.agkmedia.studio/ (http://studio.agkmedia.studio/)
    Show flow http://showflow.agkmedia.studio/ (http://showflow.agkmedia.studio)
    Try Streamyard https://streamyard.com/?pal=5720244600700928 (https://streamyard.com/?pal=5720244600700928)



    Tweaks of the Week
    Why you should use chapter timestamps on YouTube
    Markopolo.ai – using AI to help with Google/Facebook ads creation (https://www.markopolo.ai/ (https://www.markopolo.ai/))



    Inspirational Nugget
    The raging waters and deadly currents of bad habits, ill-discipline, chaos, and dysfunction—somewhere they began as no more than just a slight trickle.
    What do I need to nip in the bud right now?



    Connect with Us
    Podcast Production
    Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link)
    Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link)
    Music: https://uppbeat.io/ (Uppbeat.io)

    Connect with Jen
    Brought to you by Women Conquer Business
    https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland)
    https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy)
    https://epiphanycourses.com/ (Epiphany Courses)

    Connect with Shelley
    Engineered by AGK Media Studio
    https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney)
    Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio)
    Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

    • 52 min
    Create Video Script Templates to Increase Content Quality

    Create Video Script Templates to Increase Content Quality

    Video Script Templates Make Your Life EasierCreating a video series or podcast is a great way to build an audience, share your content and grow your business. However, creating good content takes time and effort, and good content starts with a good outline.
    Drafting an outline, show flow, or script is an important step in creating a video series or podcast. It helps you create a plan and stick to it, while also keeping you focused on your point. In this episode, we talk about why scripting is important, what to put in it, how we use our show flow, and how to create video script templates for your own projects.
    Here's what we discuss in this episode:
    Why you need an outline, show flow, or video script template
    Structured flexibility
    The five buckets that make up our template (that you can adjust for yourself)
    How we use our Show Flow
    Writing scripts and creating templates
    http://showflow.agkmedia.studio (Download a free template) to get started

    Words of WisdomAs busy business owners who have a lot on our plates, the structure helps keep us in line. And then the other thing that the structure helps with is it helps listeners and viewers know kind of what to expect. — Jen
    I've been livestreaming since 2017. Every week you learn things, you learn what works and what doesn't. I studied other people who also livestream and their methods. Then I put the show flow together based on that. I try to keep it simple enough that it turns into the show notes because we can plug in the resources. — Shelley
    Breaking NewsShelley is living in AZ for the next two months to care for her mom. Programming changes for News and Views and https://www.livecast.life/ (Messages and Methods)
    Jen and Bridget Willard are starting a new show called 302 Marketing Redirect (behind the scenes, true confessions of a marketer, type-show). https://www.youtube.com/watch?v=LbYiPQCAq9g (Streaming) 5PM Pacific Saturday, learn more on the https://302marketingredirect.captivate.fm/ (bare-bones website).

    Can't-Miss ResourcesGet started with your video script template. http://showflow.agkmedia.studio (Shelley created a GREAT free template for your to download. GET IT).
    Subscribe to the https://www.womenconquerbiz.com/newsletter (Women Conquer Business newsletter)



    Tweaks of the Weekhttps://canny.io/ (Canny customer feedback app): use this to create product roadmaps (for future features) and collect features from your customers. We are using it for https://www.epiphanycourses.com (Epiphany Courses') imminent re-launch as a subscription service to collect ideas from members for course topic requests.
    https://www.jotform.com/ (JotForm)/Formly: on the show, Shelley talked about Formly as an app alternative to JotForm, https://paperform.co/ (Paperform), etc. After further testing, Formly was found to be a subpar product, so on Messages and Methods, Toby and Shelley gave a complete tutorial on JotForm. THis is why we test apps and go through 7-day trials — we learn what's good... and what's not.



    Inspirational NuggetIn outer space, you develop an instant global consciousness, a people orientation, an intense dissatisfaction with the state of the world, and a compulsion to do something about it.
    Where have I lost the forest for the trees?

    It is important to take breaks and celebrate the wins when they happen.
    The same is true of working in our business. The day-to-day work doesn’t seem to matter, but when we look back at the portfolio of the content we have created, we can see it all adds up.
    When we have people reach out to us for a consultation or proposal, it feels like it’s out of the blue, but I know they’ve been thinking about it for weeks, months, or years before they are ready. If we stopped making offers, they wouldn’t get the help they need to move forward.


    Connect with UsPodcast Production
    Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz...

    • 49 min
    How to Get More Comfortable on Camera

    How to Get More Comfortable on Camera

    How to Get More Comfortable on Camera
    Video content is more important than ever, and this new era of content marketing has created a huge demand for public speakers. Video content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera.
    If you're doing a lot of events, attending conferences, or you just want to build your brand, video content needs to be part of the mix.
    Topics Include:
    Is there fear here?
    Develop a relaxation routine, or dance it out
    What to say and who to say it to
    Notes, Show Flow or Slides
    Looking and Sounding good
    Be authentically you
    Invite friends to watch and comment
    Edit Your Own Videos or transcript
    The only failure is giving up

    Breaking News
    It’s important to look after your mental health after tragic events, like the recent school shootings. Here are a few recommendations for self-care in the coming days:
    Talk about what you’re thinking with someone you trust
    Keep to a normal routine
    Avoid unhealthy coping mechanisms
    Take a break from social media if you need to
    Help other people if you can
    Reach out if you need extra support

    If you or someone you know needs help, call 1-800-273-8255 for the National Suicide Prevention Lifeline. You can also text HOME to 741-741 for free, 24-hour support from the Crisis Text Line. Outside of the U.S., please visit the International Association for Suicide Prevention for a database of resources.
    We also talk briefly about navigating tragedy and marketing.


    Can't-Miss Resources
    Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter)
    Get more on-camera resources with Shelley's Livecast Life book https://book.livecast.life (https://book.livecast.life)



    Tweaks of the Week
    YouTube channel memberships gifting: Gift memberships let channel members buy the opportunity for other viewers to access the perks of a channel membership. https://support.google.com/youtube/answer/6304294 (https://support.google.com/youtube/answer/6304294)
    Heartbeat! This great community platform (alternative to Facebook Groups, Clubhouse, Circle, Mighty Networks) is available on AppSumo: https://appsumo.com/products/heartbeat/ (https://appsumo.com/products/heartbeat/) or at https://www.heartbeat.chat/ (https://www.heartbeat.chat/)



    Inspirational Nugget
    What if I stopped caring what others thought?
    Don’t spend much time thinking about what other people think.
    Think about what you think. Think instead about the results, about the impact, about whether it is the right thing to do.


    Connect with Us
    Podcast Production
    Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link)
    Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link)
    Music: https://uppbeat.io/ (Uppbeat.io)

    Connect with Jen
    Brought to you by Women Conquer Business
    https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland)
    https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy)
    https://epiphanycourses.com/ (Epiphany Courses)

    Connect with Shelley
    Engineered by AGK Media Studio
    https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney)
    Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio)
    Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

    • 49 min

Customer Reviews

4.9 out of 5
24 Ratings

24 Ratings

Liquidshano1973 ,

Great Show

Love the format, love the interviewing skills and love learning about business from strong people!!

Nickname is taken?! ,

Great interviews

Important content. Compelling conversations. This is a podcast you need to listen to!

Kyle Lamont ,

Entertaining & Insightful!

The topics are always on point and super thankful for the helpful advice.

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