146 episodes

Are you overwhelmed by marketing? Look no further. Our kind, approachable small business marketing show covers marketing news you need to know, can't-miss apps, and a deep dive into a marketing topic designed to motivate you and inspire you to take action.

Women Conquer Business Jen McFarland

    • Business
    • 4.9 • 25 Ratings

Are you overwhelmed by marketing? Look no further. Our kind, approachable small business marketing show covers marketing news you need to know, can't-miss apps, and a deep dive into a marketing topic designed to motivate you and inspire you to take action.

    Jen & Shelley Signing Off

    Jen & Shelley Signing Off

    We've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market.
    We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations. Join us as we wrap things up together.
    Timestamps
    0:00 Music and Intro
    1:58 The Women Conquer Business Show history
    4:09 We demystify, simplify and implement content marketing
    13:36 New Mexico Day Trips on YouTube
    17:02 What’s coming to content marketing and the world in 2023?
    28:55 Stick to the tried and true, like YouTube
    31:31 Make art and follow your bliss
    34:41 I am who I am because I have been there

    Words of Wisdom
    We live in a time where anybody can make something, so why not make things? — Jen
    We want to thank you for spending this year with us, and we hope you got value from our content. — Shelley

    Connect with Jen
    Connect with Jen McFarlandWomen Conquer Business marketing consultancy
    Connect with Shelley
    Connect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

    • 35 min
    2022 Year in Review: Top 8 Shows + Bloopers

    2022 Year in Review: Top 8 Shows + Bloopers

    Top 8 Shows for Women Conquer Business in 2022
    0:00 Music and Intro
    0:57 The Women Conquer Business Mission
    2:19 Top 8 Best and Most Popular Shows of 2022
    8:54 Quips and Quotes
    20:28 Our funniest moments from 2022
    28:39 Looking ahead to 2023
    Connect with Us
    Podcast Production
    Podcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.io
    Connect with Jen
    Brought to you by Women Conquer Business
    Connect with Jen McFarlandWomen Conquer Business marketing consultancy
    Connect with Shelley
    Engineered by AGK Media Studio
    Connect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

    • 30 min
    How to Score Lifetime Deals on AppSumo to Save Marketing Costs

    How to Score Lifetime Deals on AppSumo to Save Marketing Costs

    Using AppSumo to Save Marketing CostsAppSumo can provide inexpensive options for bootstrapping businesses that want to try marketing tactics that would otherwise be out of reach. It's also a great place to sell a course or templates to build your email list.
    Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk
    Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)
    Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)
    Key Insights
    I like AppSumo because I have saved a CAJILLION dollars. — JenMarketing Self-Assessment | Women Conquer Business

    It makes you think about your business differently. Is there another avenue for revenue I haven't explored? — ShelleyContent Consistency Framework and Schedule

    Breaking Marketing News
    Have the robots taken over?
    Nope.
    That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.
    I'll let ChatGPT explain itself:
    ChatGPT is designed to generate responses to text prompts in a conversational style, making it well-suited for tasks such as chatbots, conversational agents, and dialogue systems. It can be used to generate responses to questions, carry out conversations, or provide helpful information in real-time.
    Source:
    ChatGPT (free for now)
    Software Review: Canva Docs
    Canva adds AI writing and collaborative functionality.
    Our Take: If you're already using Canva for your business, hop on Canva Docs. It will help you rapidly create eBooks and other documents while collaborating with your team. 
    If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

    Inspirational Nugget
    It’s disgraceful for adults to have only the knowledge in their notebooks. How long will you be compelled by the claims of another? Take charge and stake your own claim — something posterity will carry in its notebook.— SENECA, MORAL LETTERS, 33.7It’s easier to quote and rely on the wise words of others.
    It’s intimidating to venture out and express your own thoughts. Your experiences have value. You have accumulated wisdom. Share your stories.
    What wisdom will you create today?

    Connect with Us
    Podcast Production
    Podcast hosting: a href="https://www.captivate.fm/signup?ref=womenconquerbiz" rel="noopener noreferrer"...

    • 44 min
    [BONUS] 2022 Word of the Year with Liz Zirk

    [BONUS] 2022 Word of the Year with Liz Zirk

    Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ Jen
    Sources: Word of the Year
    Metaverse, Oxford English Dictionary (second place)Gaslighting, Meriam Webster
    Jen's appearances on Liz's podcast, Word of the Week:
    Unfeigned Sanguine

    • 32 min
    Write Persuasive Copy without Feeling Icky

    Write Persuasive Copy without Feeling Icky

    Persuasive Copy
    Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action. 
    However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK! 
    This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.
    Words of Wisdom
    I think passion is why some people think I'm so persuasive. That's one of the ways that you can really convey what matters to you. Hopefully, what matters to you is also something you're engaged with in your business. — Jen
    When you talk about sales copy being persuasive, it isn't just your sales page. It isn't just your website. It's everything you do. — Shelley

    Breaking News
    Banning TikTok?
    Our take: This is why it's important to have a space you own, rather than rely on social media.

    Can't-Miss Resources
    Shelley's Consistent Content Framework
    Jen's Marketing Self-Assessment
    Tweak of the Week: Hello Audio
    Hello Audio. Your audience is on the go. We make sure your content is too. Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts.

    Inspirational Nugget
    ―“Character may almost be called the most effective means of persuasion.”––Aristotle
    ― “If you wish to win a man over to your ideas, first make him your friend.”––Abraham Lincoln
    ― “One of the best ways to persuade others is with your ears––by listening to them.”––Dean Rusk
    ― “People are usually more convinced by reasons they discovered themselves than by those found out by others.”––Blaise Pascal

    Connect with Us
    Podcast Production
    Podcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.io
    Connect with Jen
    Brought to you by Women Conquer Business
    Connect with Jen McFarlandWomen Conquer Business marketing consultancyEpiphany Courses
    Connect with Shelley
    Engineered by AGK Media Studio
    Connect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: a href="https://anchor.fm/messagesandmethods" rel="noopener...

    • 45 min
    Boost Your Business with a Product Bundle Campaign

    Boost Your Business with a Product Bundle Campaign

    Product Bundle Campaigns
    What is a product bundle campaign, and how can you collaborate with other creators in your industry to put one together? What are the benefits and costs involved? 
    Recently, Shelley participated in Infostack’s Content Creator Super Stack Black Friday campaign. She will share how she connected with Infostack, and all the steps she took to increase sales and grow her email list so that you can do it too.
    Can't-Miss Resources
    Get a free marketing self-assessment Get the consistent content framework and schedule
    Breaking Marketing News
    State of Marketing: Salesforce Research. Looking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years.
    Google has an updated algorithm that focuses on whether the content is ‘helpful’ and ‘satisfying’ for web visitors
    Is the focus people first? (Google’s definition of ‘people first’) — for our take on this, go to these episodes:
    Topic Clusters
    Skyscraper pages

    Tweak of the Week
    SupaPass for an automated content website, email growth, and monetization

    Inspirational Nugget
    "It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." — Zig Ziglar

    “If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later.” — Richard Branson

    “There are secret opportunities hidden inside every (perceived) failure.” — Anonymous

    Connect with Us
    Podcast Production
    Podcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.io
    Connect with Jen
    Brought to you by Women Conquer Business
    Connect with Jen McFarlandWomen Conquer Business marketing consultancyEpiphany Courses
    Connect with Shelley
    Engineered by AGK Media Studio
    Connect with Shelley...

    • 43 min

Customer Reviews

4.9 out of 5
25 Ratings

25 Ratings

Liquidshano1973 ,

Great Show

Love the format, love the interviewing skills and love learning about business from strong people!!

Nickname is taken?! ,

Great interviews

Important content. Compelling conversations. This is a podcast you need to listen to!

Kyle Lamont ,

Entertaining & Insightful!

The topics are always on point and super thankful for the helpful advice.

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