127 episodes

Are you overwhelmed by marketing? Look no further. Our kind, approachable small business marketing show covers marketing news you need to know, can't-miss apps, and a deep dive into a marketing topic designed to motivate you and inspire you to take action.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Women Conquer Business Jen McFarland

    • Business
    • 4.9 • 25 Ratings

Are you overwhelmed by marketing? Look no further. Our kind, approachable small business marketing show covers marketing news you need to know, can't-miss apps, and a deep dive into a marketing topic designed to motivate you and inspire you to take action.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    Jen & Shelley Signing Off

    Jen & Shelley Signing Off

    Join us for the last episode of Women Conquer BusinessWe've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market.
    We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations.
    Join us as we wrap things up together.
    Key InsightsWe live in a time where anybody can make something, so why not make things? — JenMarketing Self-Assessment | Women Conquer Business
    We want to thank you for spending this year with us, and we hope you got value from our content. — ShelleyContent Consistency Framework and Schedule
    Connect with UsConnect with Jen
    Brought to you by Women Conquer Business
    Connect with Jen McFarlandWomen Conquer Business marketing consultancy
    Connect with Shelley
    Engineered by AGK Media Studio
    Connect with Shelley CarneySchedule a free consultation with AGK Media StudioNew Mexico Day Trips


    This podcast uses the following third-party services for analysis:

    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    • 35 min
    2022 Year in Review: Top 8 Shows + Bloopers

    2022 Year in Review: Top 8 Shows + Bloopers

    Top 8 Shows for Women Conquer Business in 2022
    0:00 Music and Intro
    0:57 The Women Conquer Business Mission
    2:19 Top 8 Best and Most Popular Shows of 2022
    8:54 Quips and Quotes
    20:28 Our funniest moments from 2022
    28:39 Looking ahead to 2023
    Connect with Us
    Podcast Production
    Podcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.io
    Connect with Jen
    Brought to you by Women Conquer Business
    Connect with Jen McFarlandWomen Conquer Business marketing consultancy
    Connect with Shelley
    Engineered by AGK Media Studio
    Connect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast


    This podcast uses the following third-party services for analysis:

    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    • 30 min
    Score Lifetime Deals on AppSumo to Save Marketing Costs

    Score Lifetime Deals on AppSumo to Save Marketing Costs

    Using AppSumo to Save Marketing CostsOn this episode of Women Conquer Business, we dive into the world of AppSumo and its various tools and features for businesses.
    A new AI writing tool, ChatGPT, is discussed along with concerns about plagiarism and the loss of personal writing style. The host also shares her personal experience with AppSumo, finding useful courses and tools such as MissingLettr and Social Bee. She also discusses Luna, a cold outreach sales program, and the benefits of owning a platform like Bonsai.
    We cover the vetting process for AppSumo Select products and general recommendations for using discounted software and tools for supporting tasks rather than mission-critical ones.
    Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk
    Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)
    Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)
    Topics include:
    What is AppSumo?How AppSumo saves you moneyWhat to look forWhat NOT to buy60-day money-back guarantee (Facebook Group we mention for research)Our favorite apps
    Jen's AppSumo Deal: Ultimate Podcast Planning ChecklistI've used this $3 course as a list-building tool for the last year. As of May 2023, I've sold over 800 checklists, many of whom are on my email list.
    I'm updating it to a full course, at which time the price will go up.
    Depending on your industry, you might be able to sell templates, courses, or apps on AppSumo to bring attention to your brand.
    Ultimate Podcast Planning Checklist
    We offered this course on AppSumo and sold over 800 copies. 
    Key InsightsI like AppSumo because I have saved a CAJILLION dollars. — JenIt makes you think about your business differently. Is there another avenue for revenue I haven't explored? — ShelleyShow Notes[00:01:02] Saving on Marketing Costs with AppSumo[00:05:20] AI writing tool ChatGPT generates content[00:09:47] Ensure Effective Marketing with this Self-Assessment Checklist[00:12:31] Maximizing Marketing Budget with AppSumo Lifetime Deals[00:14:48] AppSumo: A Guide to Finding Reliable Software[00:22:45] Unlock AppSumo's Deals for Game-Changing Tools[00:24:55] Discover Affordable Website Tools and Courses Online[00:26:35] Maximize Efficiency with Ready-Made Templates[00:27:45] Ken Moo Lifetime Deals: Your Ultimate AppSumo Guide[00:32:01] Entrepreneurs, save time and money with AppSumo
    Breaking Marketing NewsHave the robots taken over?
    Nope.
    That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.
    I'll let ChatGPT explain itself:
    ChatGPT is designed to...

    • 44 min
    [BONUS] 2022 Word of the Year with Liz Zirk

    [BONUS] 2022 Word of the Year with Liz Zirk

    Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ Jen
    Sources: Word of the Year
    Metaverse, Oxford English Dictionary (second place)Gaslighting, Meriam Webster
    Jen's appearances on Liz's podcast, Word of the Week:
    UnfeignedSanguine


    This podcast uses the following third-party services for analysis:

    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    • 32 min
    Write Persuasive Copy without Feeling Icky

    Write Persuasive Copy without Feeling Icky

    Persuasive CopyWriting persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.
    However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK!
    This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.
    Related Episode: Storytelling with Senta Scarborough
    Key InsightsPassion is incredibly persuasive. Convey what matters to you. — JenMarketing Self-Assessment | Women Conquer Business
    When you talk about sales copy being persuasive, it isn't just your sales page. It isn't just your website. It's everything you do. — ShelleyContent Consistency Framework and Schedule
    Breaking Marketing NewsBanning TikTok?
     (source: USA Today)
    Nine States Already Ban TikTok
     (source: Reuters) - partial ban on state devices
    Our take: Social media is volatile. This is why it's essential to have spaces you own (e.g., a website, email marketing), rather than rely on social media.
    Software Review: Hello AudioHello Audio. Your audience is on the go. We make sure your content is too.
    Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts. 
    Women Conquer Business' new community includes private audio courses hosted on Hello Audio. Here's what the private audio feed looks like on Spotify. I tested Soundwise and a handful of other private podcasting software platforms. Hands down, Hello Audio makes it incredibly easy for content creators and listeners.
    If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com
    Inspirational NuggetsCharacter may almost be called the most effective means of persuasion. — AristotleIf you wish to win a man over to your ideas, first make him your friend. —Abraham LincolnOne of the best ways to persuade others is with your ears––by listening to them. — Dean RuskPeople are usually more convinced by reasons they discovered themselves than by those found out by others. — Blaise PascalConnect with UsPodcast Production
    Podcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: a href="https://uppbeat.io/?ref=womenconquerbiz.com"...

    • 45 min
    Product Bundle Campaigns: How to Grow Your List the Remarkably Easy Way

    Product Bundle Campaigns: How to Grow Your List the Remarkably Easy Way

    Collaborating on a Product BundleHave you ever seen a deal where for one low price, you can get dozens of courses, books, and master classes? That's called a product bundle. Product bundles can be great email list-building experiences.
    This week, learn how you can collaborate with other industry experts or creators to put together and sell a product bundle. Shelley explores the benefits, costs, and results of her recent participation in the Infostack Content Creator Super Stack Black Friday campaign.
    Key InsightThe number one thing that's working is email, talking old school, it still works. Hang in there, do your emails. Jen told us how she grew her email list selling all of those courses through AppSumo. That’s a great way to grow your email list. Be thinking of these types of campaigns that can help you to boost the growth of your email list. — ShelleyContent Consistency Framework and Schedule
    Marketing NewsState of Marketing: Salesforce ResearchLooking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years.Google has an updated algorithm that focuses on whether content is ‘helpful’ and ‘satisfying’ for web visitors. Is the content focused on people first? (Google’s definition of ‘people first’) — for our take on this, go to these episodes:Topic ClustersSkyscraper Pages
    Software Review: SupapassSupapass content business website builder for non-technical entrepreneurs.
    Our Take: Supapass allows you to keep 100% of your money, making it a decent alternative to Patreon. However, its pricing is steep for the beginner/bootstrapping podcaster unless you're getting it on AppSumo.
    If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com
    Inspirational Nugget“It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." — Zig ZiglarWhat will character, commitment, and discipline help you accomplish today?
    Connect with UsPodcast Production
    Podcast hosting: Captivate (affiliate link)Livestream: StreamYard (Shelley's referral link)Music: Uppbeat.io
    Connect with Jen
    Brought to you by Women Conquer Business
    Connect with Jen McFarlandWomen Conquer Business a href="https://www.womenconquerbiz.com/marketing-services/"...

    • 43 min

Customer Reviews

4.9 out of 5
25 Ratings

25 Ratings

Liquidshano1973 ,

Great Show

Love the format, love the interviewing skills and love learning about business from strong people!!

Nickname is taken?! ,

Great interviews

Important content. Compelling conversations. This is a podcast you need to listen to!

Kyle Lamont ,

Entertaining & Insightful!

The topics are always on point and super thankful for the helpful advice.

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