50 episodes

Women Entrepreneurs Can is a digital magazine and community that caters to women entrepreneurs, startup founders and small business owners. Tune-in regularly for cutting-edge tips and tricks to help your business succeed.

The Official Podcast of WEcanmag.com TabithaNaylor.com Inc

    • Business

Women Entrepreneurs Can is a digital magazine and community that caters to women entrepreneurs, startup founders and small business owners. Tune-in regularly for cutting-edge tips and tricks to help your business succeed.

    7 Secrets for Successfully Advertising Your New Wedding Planning Business

    7 Secrets for Successfully Advertising Your New Wedding Planning Business

    The wedding industry is thriving, and with
    80% of today's marrying couples being millennials
    , there's a vast market waiting to be tapped into. However, standing out in this competitive field requires strategic and effective advertising. In the digital age, mastering the art of promotion is paramount for the success of your wedding planning business. Here are seven secrets to help you navigate the advertising landscape and establish your brand in this lucrative market.
    1. Smartly Connect with Your Clientele
    Understanding the preferences and values of millennials is crucial for effective advertising. Utilize platforms like Instagram and Pinterest, where this demographic often seeks wedding inspiration. Tailor your content to reflect their priorities, such as experiences, personalization, and eco-friendly options. By aligning your advertising strategy with the values of your target audience, you increase the likelihood of capturing their attention and, ultimately, their business.
    2. Craft Irresistible Digital Campaigns
    To capture the attention of the modern couple, recognize that the most
    engaged audiences spend a staggering 76 times more
    on advertised products and services online. Utilize the power of digital platforms such as Facebook and Instagram to curate visually appealing advertisements that showcase your wedding planning expertise. Engage your audience with compelling content that mirrors the experiences and personalization millennials desire.
    3. Establish a Robust Online Presence
    In the digital age, your professional and user-friendly website acts as your business's virtual storefront. Optimize it for search engines (SEO) to guarantee visibility in relevant searches with the help of professional SEO experts. Share success stories and client testimonials to instill trust. Your website is frequently the initial interaction you have with potential clients, so make it count.
    4. Harness the Power of Social Proof
    In a market saturated with options, seeking assurance is natural. Encourage satisfied couples to share their positive experiences on various platforms, from your website to popular wedding review sites. Additionally, contemplate collaborations with influencers or industry experts who can vouch for your services. Social validation is a powerful tool, building credibility and fostering trust - both crucial elements in the wedding planning industry.
    5. Generate Value Through Content Marketing
    Position your wedding planning business as an industry authority by delivering valuable content. Develop blog posts, videos, and infographics that address common concerns, trends, and tips in wedding planning. Consistently provide valuable information to not only position yourself as an expert but also keep your audience engaged and interested in your services.
    6. Perfect Timing: Book Within the 12-18 Month Window
    In the world of weddings, timing is paramount. According to Martha Stewart,
    securing exceptional wedding venues often requires booking 12 to 18 months in advance
    . Align your advertising strategy with this timeline by developing content that guides you through each planning stage. Consider launching targeted ad campaigns during peak booking seasons to ensure your services are top-of-mind when important decisions are being made.
    7. Give Exclusive Offers for Early Decision-Makers
    To motivate potential clients to choose your services, introduce exclusive promotions. Create a sense of urgency and excitement by offering limited-time discounts, package deals, or complimentary add-ons for early bookings. Highlight the unique value that clients will receive by selecting your business over others. These exclusive promotions not only attract attention but also encourage potential clients to take decisive action.
    In a landscape where the wedding industry is flourishing, strategic advertising is the key to unlocking the doors to success for your new wedding planning business. By embracing the secrets outlined above - from crafting

    • 4 min
    Take Control of Emailing in Your Organization Once and for All

    Take Control of Emailing in Your Organization Once and for All

    We all know that emails can sometimes take over your life. You're trying to be productive, but you keep getting interrupted. Or you think you'll just spend five minutes checking your emails, but then you get sucked in. Before you know it, you've
    wasted hours
    sorting through emails. And it's not just you, either. Everyone else in your organization is likely wasting a lot of time too. So how can you get it all under control? If you want to prevent emails from dominating not just your time but all your employees' time too, you have to identify the main problems and find the right solutions.
    Make Emails More Secure
    Making sure your emails are secure is crucial. Whether you're emailing people internally or dealing with external emails, it's about protecting sensitive information and preventing malicious communications. You can start by ensuring you're using the right tools for
    safe email
    use. Consider looking into email tools that use encryption to protect your messages and prevent sensitive data from getting into the wrong hands. It's also important to ensure your employees have adequate training on cybersecurity. They should be able to recognize a scam email so that they can avoid them.
    Have Clear Email Policies
    Creating an
    email policy for your company
    gives your employees clear guidance on how to use email effectively. It might set out how email should be used within your organization, as well as how it shouldn't be used. It can also include guidelines on when emails should be saved or backed up, appropriate use of emails regarding personal opinion, protecting sensitive information such as trade secrets, and more. You could provide guidelines on how and when to use email and when other types of communication might be more appropriate to help make it easier for everyone to communicate in the most effective ways.
    Use Email Management Tools
    The right tools can make it a lot easier to keep emails under control and prevent chaos. Email management tools will help you to organize emails as they come in, putting them in appropriate folders or deleting emails that aren't important. You can set up different rules to automatically sort your emails and save a lot of time. It can also be useful to offer tools such as email templates, which make
    responding to similar emails
    much quicker. Using the appropriate template helps to ensure emails comply with company policy too.
    Provide Advice and Training on Email Management
    If your employees need help with their emails, make sure you're providing the training and advice that they need. In addition to ensuring they have good
    cybersecurity training
    , this might mean providing training on how to use your main email application. Although many people have grown up using email, not everyone has the same level of knowledge when it comes to different applications or even the correct way to format an email for business.
    Take control of email within your organization to make it easier for everyone to deal with and prevent email chaos.

    • 3 min
    How to Avoid Letting Home Life Bleed Into Your Work & Professionalism

    How to Avoid Letting Home Life Bleed Into Your Work & Professionalism

    Working hard is never easy, even if it's absolutely necessary if you're to get ahead and match your potential. That said, it's a lot harder to work well and diligently if you have a difficult and
    chaotic home life
    . That's not to say you can only be successful if you're in bed by 9 p.m. every night, never go out and have fun, and only read books and drink tea in your free time. To some degree, everyone has a hectic schedule and nothing is ever perfect in our personal lives.
    Sometimes, however, certain situations may bleed into our work and professionalism. It's important to make the distinction between issues we can correctly handle and manage, and those we might need to seek help for. In the latter example, it's important not to burn the candle at both ends, ignore the warning signs, and move on as if nothing had happened, as this can only make it more difficult to balance both responsibilities.
    Let's consider what that might look like in practice…
    Set Clear Boundaries
    It's important to set clear boundaries, such as between your home life and your work life, including the hours you invest in each. This might involve ensuring you have a good work/life balance at the moment, and respectfully turning down overtime until the issues are home are resolved. It may also mean
    working with counselors
    or relationship therapists to help you assign those boundaries and better communicate with a partner. These boundaries should also revolve around self-care, understanding when you cannot give your best, and requesting time off work to correctly address the issue.
    Request Help Where It's Needed
    It's important to request help where you need it. That might involve soliciting the services of
    family law attorneys
    to protect yourself and your trusted family members, speaking with your boss about the issue so they know what you're having to deal with, and even law enforcement if you've found that the issue is affecting your work and personal life. This doesn't make you weak, it makes you proactive when trying to resolve the issue and find a path forward. That's a much healthier option than simply hoping the problem goes away.
    Be Candid & Unapologetic
    Ultimately, you're not a worse person for having a turbulent home life, because this is often temporary, and it can happen to anyone. For this reason, you might need to be candid with your boss or discuss these issues with your children. The more you can make the issue known to those who are better off knowing, the less you have to "hide it" from your work life or try to pretend that everything is completely fine all of the time. This can be much better than feigning perfect professionalism at all times, as it helps you get ahead of the issue and, ironically enough, gives you the mental space necessary to be your most productive and personable self.
    With this advice, you're sure to avoid letting home life bleed into your work and professionalism.

    • 3 min
    What to Keep in Mind As You Build a Caring Workplace

    What to Keep in Mind As You Build a Caring Workplace

    Management styles vary, and if you own a company, your personal philosophy may have a great deal to do with the company's business philosophy. If your priorities include building a caring workplace, you'll have to be intentional about the ways you interact with your employees. Here are some aspects you should consider for initiating a caring atmosphere at work.
    When and Where Will They Work?
    Ever since the pandemic sent many of us home to work, employees have been discovering that working from home has its advantages. Therefore, some businesses still have employees who successfully work from home. Other businesses have a hybrid model: part of an employee's work will be done at home, while the rest is done at the office.
    Another way to accommodate the needs of employees has been to initiate a policy of flexible scheduling. Allowing your employees to choose their schedules will give them a feeling of empowerment. In fact, according to the National Library of Medicine,
    flexible scheduling results in 20% less work-related stress
    and an increase in employees' enjoyment of their jobs.
    How Will You Keep Them Safe?
    Employees want to be sure their offices are safe. Managers must develop a safety manual to outline measures your company takes to keep them safe. According to the National Floor Safety Institute, the most frequent causes of worker's compensation claims are slipping and falling at work. These incidents are also the
    leading cause of workplace injury for workers over age 55
    .
    Your company safety manual must provide a plan to reduce the number of falls. Your company should hold annual educational programs that provide employees with information to help prevent falls. Housekeeping staff should place "caution" signs on wet floors. When the weather is snowy, be sure to sprinkle rock salt on sidewalks outside the entrances of your office. Hiring a professional company to take care of these tasks will show your employees that you care.
    How Will You Help Improve Morale?
    As a manager, you'll want to increase your employees' positive outlook at work. Establish an open-door policy to allow your employees to come to you with workplace grievances. Plan parties or theme days at work, including Casual Fridays. You can inject some fun into employees' workdays without detracting from productivity.
    Employees often have problems at home, and those problems can affect their ability to work and to get along with their coworkers. According to the National Institute for Mental Health,
    social anxiety disorder can affect individuals at work
    . This condition can also prevent them from making friends. Providing a service such as EAP (employee assistance program) to provide counseling services will allow them to get support for SAD and other mental health issues.
    How Will You Help With Other Needs?
    When you get to know your employees, you'll find things they need to make their jobs easier. Many companies have an on-site exercise facility. Providing an opportunity to exercise will help with the employee's overall health and provide a convenient place to work out. As a manager, subsidizing the fitness program and planning fitness-related activities, like walking at lunch, weight loss incentives, and stretching during breaks can improve health and show you care about their overall wellness.
    Another request many employees have is for an on-site daycare center. Your employees with children will be relieved to have a place to bring their children while they work. Having their children near them may help provide peace of mind, so their minds can be on their work. They can also enjoy a visit with their kids at lunchtime.
    Caring business owners and managers will be able to create a caring workplace by demonstrating caring acts. By initiating some of the actions in this article, you'll find your gestures of caring will be contagious, and your employees will begin to show caring toward each other. This will make your company a nicer place to work, and your empl

    • 4 min
    Why You Feel Unproductive At Work

    Why You Feel Unproductive At Work

    You have it in mind to achieve all your goals for the day but keep doing the bare minimum. There is also the issue of missing deadlines and falling behind at work. This isn't a good practice; keep doing this, and
    your business
    or career will go down the drain. This is not something you want after you have already put in the hard work. Now is the right time to figure out what is going wrong and root it out once and for all. Here are three reasons why unproductivity has become your new companion and how you can show it the door.
    1. You Struggle with Managing Your Time
    There is no underestimating how important
    time management
    is, especially if you are a business owner or career woman. But many people don't know how to use their time well and end up with unfinished work and more stress. Maybe you are in this group, and you wonder why. Well, you can quickly lose track of time if you find yourself being distracted by your phone, colleagues, or family (when working from home). Multitasking is also another culprit. The truth is that you will waste more time if you try to do many things simultaneously. So, make it a point to remove all distractions and concentrate on handling one assignment at a time. If necessary, make use of technology to arrange your day. You can download apps that help you monitor your scheduled projects.
    2. You Are Burnt Out
    As an entrepreneur or career-oriented person, you aim for nothing but excellence. But be careful- you can quickly become carried away in the various tasks and stress yourself out. If care is not taken, burnout may be the next phase. It can be very subtle; you may not know you need a break until your body starts to protest. You may already be there if you lose focus easily and always feel lethargic. It is even more concerning if your interest in the work you love starts to diminish. Don't wait until you are completely taken down; take yoga classes or go on a vacation to recharge. Don't take more than you can do. Instead, reject tasks more often if you feel stressed. Sleep is also a good treatment for burnout, but you can try sleep aids like
    CBD
    or herbal teas if you struggle with this.
    3. Uncomfortable Environment
    Your work environment can make or break your productivity, so pay attention to this. You want your office to boost your motivation and satisfaction. The good news is that you don't have to break the bank to achieve this. Become one with nature by bringing in indoor plants and natural lighting. The last thing you want to see is clutter, so make cleaning and organizing a habit. You can also invest in the latest tools and technology to streamline your operations. However, if there is a poor work culture, it can result in stress and work-life distress. If you work under someone, suggest ways they can help you
    contribute effectively
    to your job or find a new job with incentives to aid you in productivity.

    • 3 min
    3 Reasons Why You Are Unproductive At Work

    3 Reasons Why You Are Unproductive At Work

    Do you wake each day hoping to smash your goals and achieve small wins, only to end the day doing the bare minimum? Are you constantly missing deadlines and falling behind at work? Being inefficient in your business or workplace can be very discouraging and make you feel disappointed. However, it usually indicates that you need to return to the drawing board to determine what is wrong. This article unveils three reasons you are unproductive at work and offers practical ways to re-energize.
    1. Poor Time Management
    It's worth noting that time management is important if you want to make giant strides in life. This process reduces stress and allows you to prioritize your tasks. In the work environment, it improves your reputation and increases your effectiveness. Being constantly distracted and late to meetings might prove you cannot control your time. Another hint of time mismanagement is a bad performance review. If your boss or clients complain about a decrease in the quality of your work, it shows that you have been procrastinating and rushing your work at the last minute. To enhance your productivity, avoid multitasking and concentrate on handling one assignment at a time. Also, technology can go a long way in organizing your day. You can download apps that help you monitor your output and set reminders for scheduled projects.
    2. Burnout
    Burnout can be very subtle, and you might know you need a break until your productivity is affected. It can impact your ability to focus and make you feel lethargic. If left unchecked, it can lead to disinterest or detachment from your work responsibilities and affect your cognitive abilities like memory retention and problem-solving. To recover, tap into techniques that help you feel tranquil. Take yoga classes or go on a vacation to recharge. Learning to say no when you are at your wits end with piles of paperwork can also be a significant step towards regaining your passion. If you are experiencing sleep problems, you can try sleep aids like CBD or herbal teas. While at your desk, take short breaks and engage in breathing exercises. If your health is in shambles, you can't be effective in your career, so practice self-care to manage excessive stress.
    3. Uncomfortable Environment
    Your work environment can have a huge influence on how productive you are. A healthy and safe workplace reduces absenteeism and motivates you to give your best, which, in turn, enhances productivity. For instance, if your business or company ensures that you have the latest tools and technology to streamline operations and assignments, you can cut your time in half and produce more work. However, if there is a poor work culture, it can result in stress and work-life distress. To boost your resourcefulness, you can talk to your employer and suggest ways they can help you contribute effectively to your job or find a new job with incentives to aid you in productivity.
    While it is normal to slow down sometimes, being consistently unproductive is not beneficial. By recognizing the problem, you can take care of yourself and become motivated again.

    • 3 min

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