Women Of Video Desiree Martinez

Brands are focusing more and more on the creator and influencer marketing. After attending the Creator Economy Live conference in Las Vegas I have brought back my biggest takeaways to help you crush your short form video strategy in 2023. We are going to dive into some nitty gritty data straight from TikTok to help you grow and steps you can start taking today to land more brand deals and increase your income.

Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq

Join our Facebook Group: http://t.ly/Nl9T

Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at womeonofyoutube.com/vidiq

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at https://womenofyoutube.com/Spreadshop

Register for the Women of Video Conference: http://t.ly/HyKZ

Follow Desiree at http://t.ly/GbY4

Time Stamps:

00:00 - Podcast Intro

02:37 - Creator v. Influencer

05:22 - Small creators produce a higher ROI

10:13 - How brands are staying DEI compliant

13:57 - Building important relationships

15:59 - The data from TikTok you need to grow

21:32 - Authenticity and trust

23:35 - Buying and commerce on TikTok

25:20 - Work smart not hard


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In this episode we are diving deep into what it is like to create when you are struggling. Whether you struggle with depression, anxiety, ADD, ADHD or any other mental illness, creating can become incredibly hard. I am breaking down 11 tips and things you can do, things that work for me, so you can take care of yourself and your mental health and continue to bring the world what it needs from you.

Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq

Join our Facebook Group: http://t.ly/Nl9T

Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at womeonofyoutube.com/vidiq

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at https://womenofyoutube.com/Spreadshop

Register for the Women of Video Conference: http://t.ly/HyKZ

How to redesign your fridge TikTok video: https://www.tiktok.com/t/ZTRpW2Er1/

Follow Desiree at http://t.ly/GbY4

Time Stamps:

00:00 - Podcast Intro

02:00 - Hard realizations

04:58 - Being miserable with a million things to do

5:58 - Getting yourself out of the funk

7:18 - Get yourself ready

9:09 - Take naps

12:41 - Find an easy win

15:40 - Do the bare minimum

18:25 - Drink water

19:33 - Get a vitamin D light

20:33 - Music matters

22:45 - Dopamine and work

26:05 - Remove the issues

28:15 - Have a night out or friend time

33:32 - Do something for you


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Shelly Saves the Day is a Seattle based video creator and YouTube Coach. Shelly is passionate about helping creators learn how to share what they love with the world through video and make money doing it. Shelly is a co-host of the Video Marketing Value Podcast, the creator of iMovie Made Easy, (a comprehensive online video editing course), and was formerly the Sr. Video Manager and Product Expert at TubeBuddy.

Shelly joins me again on the podcast to deep dive into the formula to success with vertical video. Shelly shares how you can create successful content, how to know where to create for first, and how to maximize your income potential through vertical video.

Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq

Join our Facebook Group: http://t.ly/Nl9T

Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at womeonofyoutube.com/vidiq

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at https://womenofyoutube.com/Spreadshop

Get your Women of Video Conference tickets: http://t.ly/HyKZ

Follow Desiree at http://t.ly/GbY4

Follow Shelly at http://t.ly/uv8n

Hear Shelly’s first interview: http://t.ly/n0aSr

Time Stamps:

00:00 - Podcast Intro

03:44 - Meet Shelly

09:27 - Where vertical video is headed

15:22 - Where to start sharing vertical video

17:54 - How to create smart and effective vertical video

20:56 - The best way to repurpose your long form content

22:22 - Creating effective descriptions and captions

26:56 -  How to know where to create first

27:47 - How to bring income from vertical videos

36:15 - The formula to success with vertical video

38:00 - Where you can find Shelly Saves the Day


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Megan Gersch is a branding and web design unicorn that has been in the field for over 15 years. She has worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation). She also cohosts the Your Sparkly Brand podcast, a show designed to empower entrepreneurs with the tips, tools and strategies needed make their businesses stand out from their competitors.

Megan joins me to deep dive into creating and building a business on TikTok. We dive into the nitty gritty of branding with a purpose, building an effective website, and being yourself on video.

Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq

Join our Facebook Group: http://t.ly/Nl9T

Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at womeonofyoutube.com/vidiq

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at https://womenofyoutube.com/Spreadshop

Get your Women of Video Conference tickets: http://t.ly/HyKZ

Follow Desiree at http://t.ly/GbY4

Follow Megan on TikTok at megangersch

Time Stamps:

00:00 - Podcast Intro

05:28 - Meet Megan

09:54 - What has kept Megan on TikTok

11:08 - Building a business on TikTok

13:24 - Overcoming your website design obstacles

21:16 - Adding additional revenue streams

26:25 - Overcoming your struggles on video

33:10 -  Rapid fire fun


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Send in a voice message: https://anchor.fm/womenofvideo/message

This episode is you and me diving into what the last year has taught us, how we have grown, and reflecting on how well we met our goals. I am diving into how you can reflect on your journey through the last year and use it to propel yourself into 2023 with goals, stretch goals, and focus.

Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq

Join our Facebook Group: http://t.ly/Nl9T

Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at womeonofyoutube.com/vidiq

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at https://womenofyoutube.com/Spreadshop

Get your Women of Video Conference tickets: http://t.ly/HyKZ

Follow Desiree at http://t.ly/GbY4

Time Stamps:

00:00 - Podcast Intro

03:40 - Validating social media marketing

09:53 - What to be mindful of in 2023

13:33 - Head into 2023 successfully

20:04 - Setting goals for 2023

28:10 - Launching the Women of Video Membership!

33:37 - Find your tools for success


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Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.

Jessy joins me to deep dive into influencer marketing. We dive into the nitty gritty of what brands are looking for and how to set yourself apart to command your worth. Jessy shares her extensive expertise when it comes to finding brands to reach out to and how to secure those partnerships.

Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq

Join our Facebook Group: http://t.ly/Nl9T

Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at womeonofyoutube.com/vidiq

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at https://womenofyoutube.com/Spreadshop

Get your Women of Video Conference tickets: http://t.ly/HyKZ

Follow Desiree at http://t.ly/GbY4

Follow Jessy at https://t.ly/PG0R 

Check out their masterclasses at https://iamwiim.com 

Time Stamps:

00:00 - Podcast Intro

04:06 - Meet Jessy

05:55 - What is Women in Influencer Marketing

08:07 - How you can get into influencer marketing

12:48 - What brands want to see from you

21:53 - How to find brands to work with

35:53 - The must do’s as you head into 2023


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Send in a voice message: https://anchor.fm/womenofvideo/message