Welcome to "Word on the Street", the podcast to help marketing agencies break through the noise, attract attention and win more business. Your host, Katie Street, will be interviewing agency owners that are changing the game, marketing teams that are implementing new strategies to inspire you and experts from the big brands you want to gain inside knowledge of exactly what they want and expect from an agency.We'll hear from those that are leading the way and discuss tactics and strategies your agency can implement straight away to develop your own growth. Katie is the Founder of Street; an"agency for agencies." She's been named by The Drum, Brand Republic and BIMA as one of the most influential leaders in new business and marketing today. Over the past 20 years she's worked within teams both client and agency side from Pernod Ricard, leading strategies for brands including Malibu and Havana Club, to start up brands and on the agency side she has worked for Global Networks like Omnicom & Kin & Carta as well as smaller boutique agencies. We’ll be releasing episodes regularly, and would love to hear your feedback on the discussions and any key topics you’d like to cover or questions you have for our guests so do reach out via our website https://street.agency/ or social channels where you’ll also find our upcoming training sessions and events. "Word on the Street" is sponsored by Just After Midnight, supporting your websites and applications 24/7. they provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street
Emerging agency trends from 2020 with Head of The Drum Recommends, Cat Hartland #S2E1
Welcome to the series 2 of Word On The Street! We’ve returned with a whole host of new tips and strategies to help your agency win new business, starting with a very special guest, Head of The Drum Recommends, Cat Hartland. In an interesting role...
Best of "Word on the Street" series one #S1E12
Kickstarting client relationships with Head of New Business & Marketing at iCrossing UK Martina Lacey #S1E11
Starting an agency-client relationship is vital; a good first impression sets the tone for everything you do together. There’s no single solution to getting this right, but a few small tweaks can add up to make a big difference to your pitches and your...
How a younger team could help you attract more work online with GAME’s Digital and Community Engagement Manager, Anna Bravington #S1E10
Younger people could be the key to the social media market that agencies can’t afford to neglect. Marketing has become far more digital than ever, and what better way to diversify your team than with the younger generations, who grow up with the...
How to raise the bar within your new business team and why influencer marketing is fundamental to your strategy with Group CEO at TAKUMI, Mary Keane-Dawson #S1E9
Boost the success rate of your new business team by making small changes to the way you build relationships such as adjusting the role of account managers, allocating innovation leads and encouraging creativity. Key messages from Mary Keane-Dawson,...
The agency-client relationship with Organix's Digital & E-commerce Marketing Strategist, Mona Nikzad #S1E8
From agency life running pitches 2-3 times a week, and converting over 20 a year, to brand side heading up the Digital & E-Commerce strategy at the UK’s number 1 baby & toddler snack brand, Organix, this week we welcome Mona Nikzad.Having worked...