92 episodes

Welcome to "Word on the Street", the podcast to help agencies break through the noise, attract attention and win more business. Your host, Katie Street interviews agency owners that are changing the game, marketing teams that are implementing new strategies, and experts from the big brands you want to gain inside knowledge of exactly what they want and expect from an agency. You'll hear from those that are leading the way and discuss tactics and strategies your agency can implement straight away to develop your own growth. Katie is the Founder of Street; an ‘agency for agencies’, which creates and guides the implementation of new business and marketing strategies for clients including Summit Media, Tribal Worldwide London, Keel, and TCC. "Word on the Street” is sponsored by Tanba, The Agency New Business Academy. Tanba is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'.

Word on the Street Street Agency

    • Business

Welcome to "Word on the Street", the podcast to help agencies break through the noise, attract attention and win more business. Your host, Katie Street interviews agency owners that are changing the game, marketing teams that are implementing new strategies, and experts from the big brands you want to gain inside knowledge of exactly what they want and expect from an agency. You'll hear from those that are leading the way and discuss tactics and strategies your agency can implement straight away to develop your own growth. Katie is the Founder of Street; an ‘agency for agencies’, which creates and guides the implementation of new business and marketing strategies for clients including Summit Media, Tribal Worldwide London, Keel, and TCC. "Word on the Street” is sponsored by Tanba, The Agency New Business Academy. Tanba is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'.

    How to overcome your new business and marketing challenges, with Laura Holme, Founder and MD of Ballyhoo Coaching & Consulting

    How to overcome your new business and marketing challenges, with Laura Holme, Founder and MD of Ballyhoo Coaching & Consulting

    On today’s episode of Word on the Street, Katie speaks to Laura Holme, Founder and MD of Ballyhoo Coaching & Consulting - A new business & marketing consultancy offering specialist support to communications agencies from: One-off consultancy projects, to a fixed-term contract with a flexible number of days per week or month, including maternity cover.

    Laura has been in the advertising sector in the UK for over 30 years, 10 in Client Services, and the past 20+ years of those heading up new business and marketing working for a range of agencies across the communications mix including CDP, Wunderman, Proximity, FCB, mcgarrybowen and Publicis. She is the founder and MD of Ballyhoo Coaching & Consulting working for communications agencies driving their growth and marketing programmes, and coaching and mentoring individuals and teams, as well as working for clients managing their agency search & selection process.

    Laura is also a Lecturer at the Business School for the Creative Industries at UCA (University for the Creative Arts) and a Course Lead on the MA/MSc Global Marketing & Communications programme.

    In this episode you will hear: 
    The biggest challenges agencies have and how to overcome themThe importance of collaboration between sales and marketingThe psychology behind pitching and decision making Creating client advocacy Links & references

    Katie Street: https://www.linkedin.com/in/katiestreet/
    Laura Holme: https://www.linkedin.com/in/lauraholme/

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

    • 52 min
    How you can improve your sales and new business tactics, with Pagogh Cho, Chief Strategy Officer at Adcetera

    How you can improve your sales and new business tactics, with Pagogh Cho, Chief Strategy Officer at Adcetera

    How you can improve your sales and new business tactics, with Pagogh Cho, Chief Strategy Officer at Adcetera S6 Ep26.

    On today’s episode of Word on the Street, Katie speaks to Pagogh Cho, Chief Strategy Officer at Adcetera - A full-service digital marketing, advertising, and creative agency specialising in omnichannel content development and digital media.

    A self-described accidental creative, Pagogh has worked client-side in product marketing, digital transformation, and sales enablement roles before joining the world of advertising and marketing. With an eye for aligning creative with brand strategy and business objectives, Pagogh ensures that Adcetera’s clients receive thoughtful, intentional, and exciting work. Pagogh plays a fundamental role in the development of growth opportunities for Adcetera as well as leading company innovations that range from new product development to service-line expansions.

    Prior to Adcetera, Pagogh has worked in a variety of product, marketing, and innovation roles for the University of Texas Medical School, EATON, BMC Software, and HP. Pagogh holds an MBA and a bachelor’s degree in business administration.

    In this episode you will hear: 
    Trends and shifts in the agency worldHow to respond to your audience's wants and needs Sales and new business tactics you should be using  Differences in the US market Links & references

    Katie Street: https://www.linkedin.com/in/katiestreet/
    Pagogh Cho: https://www.linkedin.com/in/pagogh/

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

    • 46 min
    How to create more inbound leads with the power of social media

    How to create more inbound leads with the power of social media

    On June’s edition of The New World of New Biz, Katie Street was joined by Andy Lambert - Senior Manager of Product Marketing at Adobe, Ed Knights - Head of New Business & Marketing at Born Social, and Dan Knowlton - Co-Founder & CMO at Knowlton, to share their insight on how to create more inbound leads with the power of social media. 

    In this episode you will hear: 


    Best practices for social strategyThe biggest social media mistakes & how to avoid themHow to create valuable contentWhat content creating tools can you use to be more efficient 
    Links & references

    Katie Street: https://www.linkedin.com/in/katiestreet/

    Andy Lambert: https://www.linkedin.com/in/andycontentcal/

    Ed Knights: https://www.linkedin.com/in/edwardknights/

    Dan Knowlton: https://www.linkedin.com/in/danielknowlton1/

    How to step up your social media strategy to drive new business blog post: https://street.agency/news-views/how-to-step-up-your-social-media-strategy-to-drive-new-business/

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

    • 56 min
    Why email marketing is critical to your new business strategy, with Stephen Harlow, CSO at Sorpo

    Why email marketing is critical to your new business strategy, with Stephen Harlow, CSO at Sorpo

    Why email marketing is critical to your new business strategy, with Stephen Harlow, CSO at Sorpo S6 Ep24

    On today’s episode of Word on the Street, Katie speaks to Stephen Harlow, Chief Sales Officer (CSO) at Sopro - A sales engagement platform, run by outreach experts. 

    With over 15 years sales and sales management experience, he has covered every aspect of the sales cycle from generating initial interest, to complex negotiation and closing. Stephen is a sales professional passionate about driving efficiency through the sales process, after accidentally falling into sales 17 years ago! He’s done it all, from cold calling to multiple sales team management, and spotted the benefit of Sopro straight away. He now heads up the internal and external sales teams, as well as our partnership network.

    In this episode you will hear: 
    Why B2B email marketing is a new business mustWhat makes an engaging sales emailHow you can generate leads from your email campaigns The importance of using a multichannel approach  Links & references

    Katie Street: https://www.linkedin.com/in/katiestreet/
    Stephen Harlow: https://www.linkedin.com/in/stephenharlow/

    Check out Sopro The State of Prospecting 2022 report here: https://bit.ly/3xjJrpB

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

    • 56 min
    Building & Implementing a Winning Agency Strategy with Freia Muehlenbein

    Building & Implementing a Winning Agency Strategy with Freia Muehlenbein

    Building & Implementing a Winning Agency Strategy with Freia Muehlenbein S6 Ep23

    On today’s episode of Word on the Street, Katie speaks to Freia Muehlenbein, Owner and Agency Consultant at Be Reyt Agency Advisory.  
     
    With more than a decade in operational leadership and strategic roles, she helps agencies understand their barriers to growth and translate them into simple action, and is a strong believer that a successful agency strategy needs clarity of direction and a focused approach to implementation. 

    Starting her agency career in 2010, Freia scaled a digital content marketing and online PR offering from 0-100 staff, delivering global campaigns across 40 markets. Later she worked with the Board to deliver the company strategy and change programmes for one of the most successful digital marketing agencies in the UK. Maintaining clarity and focusing on the right priorities meant that she implemented some of the biggest changes undergone in the agency which led to substantial and sustainable growth. She uses her experience to help agencies make the right decisions faster, and avoid some of the pitfalls she has experienced herself.

    In this episode you will hear: 
    The dos and don’ts of stakeholder management The importance of involving the team in your journey Why client feedback is essential for growthOvercoming burnoutLinks & references

    Katie Street: https://www.linkedin.com/in/katiestreet/
    Freia Muehlenbein: https://www.linkedin.com/in/freiamuehlenbein/

    Want to learn more from Freia? She's put together an amazing course on over on Tanba where she shares the pitching mistakes you might be making and how to avoid them: https://tanba.io/courses/pitch-mistakes-we-all-make-and-how-to-avoid-them/

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

    • 57 min
    Never underestimate the power of language, with Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity

    Never underestimate the power of language, with Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity

    Never underestimate the power of language, with Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity, S6 Ep22.

    On today’s episode of Word on the Street, Katie speaks to Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity - Super-specialists in creating tone of voice guidelines, copywriting and copywriting training.

    Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help business and department leaders define the strategic vision and bring it to life with language. He still works closely with Verbal Identities clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile.

    In his career prior, Chris ran a project-based advertising agency for 10 years working with global clients. He was one of London’s most awarded copywriters his work across the Guardian, adidas, British Airways and the Conservative Party. In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, ‘How Words Work’, was recognised at the 2017 D&AD Awards.

    Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote “A Little Worm” which won Best Film at the Barcelona Film Festival.

    You can purchase the fantastic book ‘Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using’ by number one author Chris West here: https://amzn.to/3lFjOsD

    In this episode you will hear: 
    How to drive more sales and opportunities by developing a strong language Understanding brilliant language Discovering and developing your identity and tone of voice Differentiating yourself as an agency Links & references

    Katie Street: https://www.linkedin.com/in/katiestreet/
    Chris West: https://www.linkedin.com/in/chriswestverbalidentity/

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

    • 41 min

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