8 episodes

Welcome to "Word on the Street", the podcast to help marketing agencies break through the noise, attract attention and win more business. Your host, Katie Street, will be interviewing agency owners that are changing the game, marketing teams that are implementing new strategies to inspire you and experts from the big brands you want to gain inside knowledge of exactly what they want and expect from an agency.We'll hear from those that are leading the way and discuss tactics and strategies your agency can implement straight away to develop your own growth. Katie is the Founder of Street; an"agency for agencies." She's been named by The Drum, Brand Republic and BIMA as one of the most influential leaders in new business and marketing today. Over the past 20 years she's worked within teams both client and agency side from Pernod Ricard, leading strategies for brands including Malibu and Havana Club, to start up brands and on the agency side she has worked for Global Networks like Omnicom & Kin & Carta as well as smaller boutique agencies. We’ll be releasing episodes regularly, and would love to hear your feedback on the discussions and any key topics you’d like to cover or questions you have for our guests so do reach out via our website https://street.agency/ or social channels where you’ll also find our upcoming training sessions and events. "Word on the Street" is sponsored by Just After Midnight, supporting your websites and applications 24/7. they provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street

Word on the Street Street Agency

    • Marketing

Welcome to "Word on the Street", the podcast to help marketing agencies break through the noise, attract attention and win more business. Your host, Katie Street, will be interviewing agency owners that are changing the game, marketing teams that are implementing new strategies to inspire you and experts from the big brands you want to gain inside knowledge of exactly what they want and expect from an agency.We'll hear from those that are leading the way and discuss tactics and strategies your agency can implement straight away to develop your own growth. Katie is the Founder of Street; an"agency for agencies." She's been named by The Drum, Brand Republic and BIMA as one of the most influential leaders in new business and marketing today. Over the past 20 years she's worked within teams both client and agency side from Pernod Ricard, leading strategies for brands including Malibu and Havana Club, to start up brands and on the agency side she has worked for Global Networks like Omnicom & Kin & Carta as well as smaller boutique agencies. We’ll be releasing episodes regularly, and would love to hear your feedback on the discussions and any key topics you’d like to cover or questions you have for our guests so do reach out via our website https://street.agency/ or social channels where you’ll also find our upcoming training sessions and events. "Word on the Street" is sponsored by Just After Midnight, supporting your websites and applications 24/7. they provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street

    Cutting through the noise to attract big brands with Footlocker’s VP of Marketing, Richard McLeod #7

    Cutting through the noise to attract big brands with Footlocker’s VP of Marketing, Richard McLeod #7

    In episode 7 of Word on the Street, Katie heads to New York, to interview Footlocker’s VP of Marketing, Richard McLeod about what large brands expect from agency relationships and how they can work better together.

    • 37 min
    The world of agency pitching with Tish Mousell, Consultant and Former Account Director at Publicis London & McCann Ericson #6

    The world of agency pitching with Tish Mousell, Consultant and Former Account Director at Publicis London & McCann Ericson #6

    This week Katie chats to Tish Mousell, Consultant and Former Account Director at Publicis London and McCann Ericson who has experience in client’s such as L’Oreal and Coca Cola. Tish now trains others in selling ideas, presenting with confidence and pitching to win.

    • 52 min
    How to deliver effective brand and marketing strategies with Founder of The Barber Shop, Dino Myers-Lamptey #5

    How to deliver effective brand and marketing strategies with Founder of The Barber Shop, Dino Myers-Lamptey #5

    How to deliver effective brand and marketing strategies

    • 1 hr 11 min
    The agency lessons and experiences that enabled me to launch to my own with Founder of Just After Midnight, Sam Booth #4

    The agency lessons and experiences that enabled me to launch to my own with Founder of Just After Midnight, Sam Booth #4

    Listen to the full episode to hear them pick each others’ brains about some of the agency world’s best kept secrets!

    • 39 min
    Building relationships beyond the agency pitch with Radley’s Interim Chief Customer Officer, Craig Smith #3

    Building relationships beyond the agency pitch with Radley’s Interim Chief Customer Officer, Craig Smith #3

    Craig Smith, former Digital Commerce Director of Ted Baker, now Interim Chief Customer Officer at Radley walks Katie through the 3 approaches he takes when on boarding a new agency partner - don’t be fooled, it’s not quite as you’d imagine!

    • 43 min
    Louder in the back please! The crucial importance of diversity throughout your agency with Kathryn Jacob, Pearl & Dean and Sue Unerman, MediaCom #2

    Louder in the back please! The crucial importance of diversity throughout your agency with Kathryn Jacob, Pearl & Dean and Sue Unerman, MediaCom #2

    You get a 21% improved profitability in companies with diverse boards. So why is this still a struggle? Episode 2 of Word on the Street welcomes Kathryn Jacob, CEO at the infamous Pearl & Dean and Sue Unerman, Chief Transformation Officer at multi-award winning agency MediaCom

    • 40 min

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