98 episodes

Welcome to "Word on the Street", the podcast to help agencies break through the noise, attract attention and win more business. Your host, Katie Street interviews agency owners that are changing the game, marketing teams that are implementing new strategies, and experts from the big brands you want to gain inside knowledge of exactly what they want and expect from an agency. You'll hear from those that are leading the way and discuss tactics and strategies your agency can implement straight away to develop your own growth. Katie is the Founder of Street; an ‘agency for agencies’, which creates and guides the implementation of new business and marketing strategies for clients including Summit Media, Tribal Worldwide London, Keel, and TCC. "Word on the Street” is sponsored by Tanba, The Agency New Business Academy. Tanba is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'.

Word on the Street Street Agency

    • Business

Welcome to "Word on the Street", the podcast to help agencies break through the noise, attract attention and win more business. Your host, Katie Street interviews agency owners that are changing the game, marketing teams that are implementing new strategies, and experts from the big brands you want to gain inside knowledge of exactly what they want and expect from an agency. You'll hear from those that are leading the way and discuss tactics and strategies your agency can implement straight away to develop your own growth. Katie is the Founder of Street; an ‘agency for agencies’, which creates and guides the implementation of new business and marketing strategies for clients including Summit Media, Tribal Worldwide London, Keel, and TCC. "Word on the Street” is sponsored by Tanba, The Agency New Business Academy. Tanba is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships and opportunities needed to accelerate agency growth by optimising their new business 'engine'.

    How to win more new business with agency awards

    How to win more new business with agency awards

    On August’s edition of The New World of New Biz, Katie Street was joined by Amber Campbell - Principal Consultant at Boost Awards - The Business Awards Experts, and Ben Jaffé - Head of Strategy at FCB INFERNO -  One of the world’s leading creative agencies, to share their insight on how to win more new business with agency awards.

    In this episode you will hear: 
    How to identify what awards to enterBest practice when enteringHow to win more new business with awardsWhat other benefits do awards bring to your agency Links & references

    Katie Street: https://www.linkedin.com/in/katiestreet/

    Ben Jaffé: https://www.linkedin.com/in/ben-jaff%C3%A9-87b3402/

    Amber Campbell: https://www.linkedin.com/company/boostawards/

    We’d like to know what awards you enter or which ones are most popular so we’ve developed a quick little survey for you to fill out – check it out here.

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

    • 52 min
    Pitching 101

    Pitching 101

    On today’s Word on the Street episode, Katie speaks to Nancy Duncan, freelance pitch specialist and creative and strategic consultant, with over 15 years of international experience producing and winning a wide range of pitches.

    Nancy has led a range of international pitches & projects including interactive experiences, digital installations, streaming channels, product launches, brand experiences, and large-scale public events. She has delivered over 100 creative pitches for agencies with an 80%-win ratio. Her services include Pitch Power Hours, Pitch Director, Pitch Consultancy, and Business planning.
    Her diverse experience includes strategic problem solving, business planning, brand marketing, creative strategy, ideation & development, and stakeholder management. She’s passionate and fascinated by innovation, trends, technology, philosophy, culture, and storytelling.

    In this episode you will hear: 
    What makes a good pitch process Winning pitches Competitive advantages Relationships with prospects Links & references

    Katie Street: https://www.linkedin.com/in/katiestreet/

    Nancy Duncan: https://www.linkedin.com/in/nancyduncan3/

    Pitch power hour: https://lnkd.in/gvuqnQp

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

    • 35 min
    Recession Resilience - What agencies need to do NOW to survive and thrive!

    Recession Resilience - What agencies need to do NOW to survive and thrive!

    On today’s episode of Word on the Street, Katie speaks to good friend and major influencer in our network Stephen Knight, CEO & Founder of Pimento - the UK’s leading independent marketing & communications network, Chairman at Ultimate Travel Club, Joint Founder of Now Next Why, Entrepreneur, NED, Trustee and Consultant.

    A former Advertising Executive, Brand & Marketing Director and CMO with 30 years sales and marketing experience. Stephen has held a variety of positions at major international agencies including Bates Dorland, Lowe Howard-Spink and WCRS. Five years with the Walt Disney Company latterly as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa.

    In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg’s accounts. Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005, Europe’s largest virtual agency. From 2013-2016 Stephen extended his role at Pimento with interim contracts at SSE as Head of Brand, Marketing and CMO. In addition to his responsibilities at Pimento he is a NED of Ebico, a non-for-profit energy company.

    In this episode you will hear:
    Inflation, recession, and uncertainty Understanding how to support your clients How to survive as an agency over the next 5 yearsThe secrets to success Links & references

    Katie Street: https://www.linkedin.com/in/katiestreet/

    Stephen Knight: https://www.linkedin.com/in/stephen-knight-uk/

    UK Independent Agencies Conference 2022: https://pimento.co.uk/ukindieagencyconf/

    How to ride out the recession storm: https://pimento.co.uk/how-to-ride-out-the-recession-storm/

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

    • 36 min
    WTF is a Campaign Success Manager!?

    WTF is a Campaign Success Manager!?

    Find out on today’s episode of Word on the Street, WTF a Campaign Success Manager is and meet Claudia Pharoah and Katie De La Cruz who can tell you all about it as they celebrate their 2 year anniversary with Street Agency.

    Both have been recognised on the BD100 and Claudia was shortlisted for The Alf Awards 2022 Rising Star Award. They live and breathe agency new business and marketing and are passionate about connecting brands with the agencies they need to succeed.

    Claudia and Katie are responsible for leading client campaigns and new business outreach on a daily basis. Their responsibilities include the creation and running of campaigns, testing, learning and continually working to improve their effectiveness in driving conversations and booking their agencies qualified meetings with major brands, which to date include American Golf, Barclays Bank, Boots, Champneys, Disney, Fortnum & Mason, Hasbro, SEGA and Twitch.

    Claudia and Katie joined us nearly 2 years ago and have made the role what it is today. They are a core part of the Street family - but they come from very different business backgrounds.

    The majority of Claudia’s career has been agency-side, including at a UX Research agency where she led marketing, new business, and client experience, and before that at CuCo Creative, a creative branding agency where she led the marketing and new business process, as well as being the Account Manager for the agency’s largest client accounts, including working on P&G, Nickelodeon & Experian.

    Katie is known to the team and clients simply as DLC she joined us from a client-side role at LV= where she spent the latter half of her career creating and delivering customer-facing communication, that despite regulation just made sense! Before then DLC used to run a number of pubs in Central and Greater London.

    In this episode you will hear: 
    What makes a great client Networking and celebrating Exciting opportunities with brands Reflecting on biggest achievements and mistakes Links & references

    Katie De La Cruz: https://www.linkedin.com/in/katie-delacruz/

    Claudia Pharoah: https://www.linkedin.com/in/claudia-elizabeth-pharoah/

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

    • 25 min
    Events are back, baby!

    Events are back, baby!

    On today’s episode of Word on the Street, we bring you a shorter episode where Katie speaks to Kate Hutchinson, Founder & Managing Director of the award-winning events agency The Secret Event Service - An event management and consultancy business that specialises in the engagement and experience of event attendees through virtual and live events.

    Kate founded SES 18 months before the pandemic began, which ultimately changed the future of the company, as what they were first born to do became temporarily illegal. Adapting quickly to the changing marketplace, Kate and Team SES developed their skillsets to the world of virtual and hybrid event delivery and are now one of the leading agencies in the Hybrid event delivery market. Kate works with global clients on a whole range of events and platform solutions and has recently been awarded the ‘Emerging Entrepreneur’ Award at the Northern Leadership Awards as well as making it onto the events industry initiative Tomorrow’s Talent list for 2021.

    In this episode you will hear: 
    In-person vs virtual events Event protocols and best practices Pre and post-event must-dos How to create a great new business event Links & references

    Katie Street: https://www.linkedin.com/in/katiestreet/

    Kate Hutchinson: https://www.linkedin.com/in/kate-hutchinson-9b7757a0/

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

    • 19 min
    Why building relationships is THE solution to your sales problem

    Why building relationships is THE solution to your sales problem

    On July’s edition of The New World of New Biz, Katie Street was joined by Cat Agostinho, Co-Founder of Imagen Insights, Tom Carter, Managing Partner of Operations at newly formed Creative CX agency, krow.x, and Alex Chatterton, Marketplace Business Development Manager at B&Q to share their insights on why building relationships is the solution to your sales problem.

    In this episode you will hear: 
    Utilising social and digital channels to build your networking opportunitiesNurture your relationships more effectively using digital & physical touchpointsShowing up and networking in personIncreasing your referrals and recommendationsLinks & references

    Katie Street: https://www.linkedin.com/in/katiestreet/

    Cat Agostinho: https://www.linkedin.com/in/cat-agostinho/

    Tom Carter: https://www.linkedin.com/in/tomrcarter/

    Alex Chatterton: https://www.linkedin.com/in/alexchatterton/

    Our Sponsor

    Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   

    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

    • 58 min

Top Podcasts In Business

Ramsey Network
Hala Taha
iHeartPodcasts
NPR
Barstool Sports
Jocko DEFCOR Network

You Might Also Like

Goalhanger Podcasts
Keep It Light Media
Steven Bartlett
Lorraine Candy & Trish Halpin